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Journal : Journal of Innovation Research and Knowledge

PENGARUH FASILITAS, KUALITAS PELAYANAN DAN LINGKUNGAN FISIK TERHADAP KEPUASAN KONSUMEN MENGINAP DI HOTEL NEO EL TARI KUPANG I Made Hadi Purnantara; I Wayan Eka Sudarmawan
Journal of Innovation Research and Knowledge Vol. 4 No. 7: Desember 2024
Publisher : Bajang Institute

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Abstract

The focus of this research is to find out the effect of facilities, environment and service standards partially and simultaneously on customer satisfaction at Hotel Neo El Tari Kupang. The research was carried out at Hotel Neo El Tari Kupang, using 85 respondents as a sample. The Coefficient of Determination Test, F Test, and t Test were used in this work along with the Classical Assumption Test, Multiple Linear Regression Analysis, and F Test. as a technique in analyzing data. Through this research it was produced that simultaneously facilities, The physical atmosphere and service quality both significantly influence consumer happiness. Customer satisfaction is affected by facilities and service quality by a factor of 57.4%. The author gives advice to Hotel Neo El Tari Kupang to always provide complete and quality facilities according to what consumers need, provide maximum service and create an environment that is able to provide comfort for consumers.
STRATEGI PENGELOLAAN SUMBER DAYA MANUSIA BERBASIS KEBERLANJUTAN DI USAHA PARIWISATA BALI Made Arya Astina; I Ketut Muliadiasa; I Wayan Eka Sudarmawan; I Wayan Kiki Sanjaya
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi pengelolaan sumber daya manusia (SDM) berbasis keberlanjutan pada usaha pariwisata di Bali. Pendekatan penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui penyebaran kuesioner, wawancara mendalam, dan dokumentasi terhadap pelaku usaha pariwisata. Hasil penelitian menunjukkan bahwa strategi pengelolaan SDM diarahkan pada peningkatan kompetensi melalui pelatihan berkelanjutan, penguatan nilai-nilai budaya lokal, serta penerapan praktik kerja ramah lingkungan. Strategi ini terbukti berkontribusi dalam meningkatkan kinerja usaha dan mendukung terciptanya pariwisata berkelanjutan di Bali.