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All Journal Ensiklopedia of Journal Jurnal Informatika Ekonomi Bisnis Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya JEBD
sri sri mulyani
Universitas Sumatera Barat
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Persepsi Harga Dan Brand Image Terhadap Keputusan Pembelian Ulang Sabun Mandi Merek Nuvo (Studi Kasus di Desa Rawang Kota Pariaman) Maharani Putri; Sri Mulyani
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research is entitled The Influence of Price Perception and Brand Image on the Decision to Repurchase Nuvo Brand Bath Soap (Case Study in Rawang Village, Pariaman City) where research by many people has made bath soap a daily necessity. People with low economic conditions tend to use Nuvo soap as an alternative to meet their needs, but there are so many new brands available that this soap is less popular with consumers. This research uses primary data by distributing questionnaires to respondents and the data is processed using SPSS. Looking at the test results that have been carried out proves that partially the price perception and brand image variables have a significant influence on repurchase decisions, and simultaneously price perception and brand image have a significant influence on repurchase decisions.
Co-Authors Ariska Ariska Maharani Putri Rifaldi Rifaldi Rini Afrianti Yanti Murni