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The Effect of Advertising and Brand Image of Citilink Airlines on Consumer Buying Interest at Juanda International Airport Surabaya Tasyana Karunia Mulia Halim; You She Melly Anne Darasta
Formosa Journal of Sustainable Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i2.3067

Abstract

Currently, the aviation industry is experiencing rapid development. Evidenced by the many airlines that are present in providing flight services. Competition between companies looks so heated and companies are required to be able to try hard to set marketing strategies in advertising and improve the company's brand image to be able to win a competition. This study aims to determine the effect of advertising and brand image of Citilink airlines on consumer buying interest at Juanda International Airport, Surabaya. Sampling using non-probability sampling technique on purposive sampling. The research data was obtained by distributing questionnaires to 100 respondents, namely Citilink passengers who had used Citilink flight services at least once with the age criteria of 15-35 years and over. The data analysis technique used was multiple linear regression which was processed using the IBM SPSS Statistics 25 application. The results of the study show that there is a positive influence from the advertising and brand image of Citilink airlines together on consumer buying interest at Juanda International Airport, Surabaya. This is evidenced by the results of the f test obtaining a significance value of 0.000 less than 0.05 and R Square or the coefficient of determination of Advertising and Brand Image together contributing to the influence of consumer buying interest of 85.2% and the remaining 14.8% interest consumer buying is influenced by other variables not examined in this study
PELAKSANAAN PELAYANAN GROUND HANDLING TERHADAP PENUMPANG MASKAPAI LION AIR DI PT KOKAPURA BANDAR UDARA INTERNASIONAL ACHMAD YANI SEMARANG You She Melly Anne Dharasta; Anton Turnado
Jurnal Ground Handling Vol 3 No 1 (2016): Ground Handling Dirgantara
Publisher : Ground Handling Dirgantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.283 KB)

Abstract

Salah satu pelayanan yang diberikan kepada pengguna jasa transportasi udara yaitu penanganan dan pelayanan terhadap penumpang, bagasi, kargo dan pos, terutama dalam lingkungan terminal di bandara keberangkatan maupun bandara tujuan. Hal tersebut merupakan bagian dari pelaksanaan ground handling terhadap penumpang yang dilakukan oleh PT. Kokapura Bandara Internasional Achmad Yani Semarang, dalam upaya memberikan pelayanan yang terbaik kepada pengguna jasa bandara. Berdasarkan hasil observasi, pelayanan yang diberikan oleh petugas ground handling sesuai dengan SOP (standard operation procedure) untuk menghindari penyimpangan-penyimpangan petugas dari tugasnya atau dari komplain para penumpang. Fungsi dan peranan ground handling terhadap kepuasan penumpang sangat berpengaruh bagi perusahaan.Pelaksanaan pelayanan ground handling meliputi check-in counter, boarding gate, lost and found dan costumer service. Permasalahan yang dapat terjadi di lost and found adalah salah ambil (wrong taken), bagasi hilang, found baggage/on hand baggage/surplus baggage, damage/pilfered baggage dan temuan bagasi ex cabin.
The Influence of Motivation and Work Environment on Employee Performance at Batam's Hang Nadim International Airport Indira Tasya Afifa; You She Melly Anne Dharasta
International Journal of Management Science Vol. 1 No. 1 (2023): January-June
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/ijms.v1i1.35

Abstract

Batam Hang Nadim International Airport is an international airport located in Batam City, Riau Archipelago. Currently managed by PT.BIB which houses 3 large companies, each company brings the best employees to achieve common goals. To achieve this company's goals, good employee performance is needed, many factors can influence this, namely motivation and work environment. The research design in this study is a quantitative study. This research method is a type of research whose specifications are systematic, structured and clearly planned from the start. This study aims to determine the effect of motivation and work environment on employee performance at Batam's Hang Nadim International Airport. With data collected by distributing questionnaires, namely 90 respondents who work at Hang Nadim International Airport, so it can be concluded that motivation and work environment affect the performance of employees at Hang Nadim airport, Batam. This is evidenced by the results of the f test obtaining a significance value of 0.000 less than 0.05 and R Square or the coefficient of determination Motivation and Work Environment together contribute to the influence of Employee Performance by 64.3% and the remaining 35.7% employee performance influenced by other variables not examined in this study.
PENGARUH KESEHATAN DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN DI BANDARA INTERNASINAL SUPADIO PONTIANAK Koesmoyowati, Chyndie; Melly A.D, You She
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 11 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.854 KB) | DOI: 10.36841/jme.v1i11.2283

Abstract

Performance is a process carried out by a group of people in a company to create a product or service. Employees must receive special attention from the company. The fact that humans are the main assets in an organization or company, must get serious attention and be managed as well as possible. This is intended so that the human resources owned by the company are able to provide optimal contributions in the effort to achieve organizational goals. In the management of human resources, management is needed that is able to manage resources in a systematic, planned, and efficient manner. The purpose of this study was to determine the effect of occupational health and safety on the performance of employees at the Pontianak Supadio International Airport. The research method used in this research is associative and quantitative research. population, the population of this research is all employees of Gapura Angkasa International Airport Supadio Pontianak Kalimantan, totaling 36 people. The sampling technique is saturated sampling. The instrument used is a questionnaire. Regression data analysis. There is an effect of work safety (X1) on the performance of Karaywan Gapura Angkasa at Supadio Pontianak International Airport Results There is an effect of occupational health (X2) on the performance of Gapura Angkasa employees at the Pontianak Supadio International Airport. Based on the results of the analysis with simultaneous significance testing (f test) and partial significance test (t test) it can be concluded that Occupational Safety and Health has a positive and significant effect on employee performance, where employee performance can be explained by Occupational Safety and Health of 46, 3%. While the remaining 53.7% is explained by other factors not examined by the researchers in this study.
PENGARUH PROMOSI DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI TRAVELOKA (Studi Pada Taruna/i Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta) Saputri, Candra Cahya; Dharasta, You She Melly Anne
Jurnal Flight Attendant Vol 5 No 1 (2023): Jurnal Flight Attendant Kedirgantaraan
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/attendant-dirgantara.v5i01.821

Abstract

With the passage of time and the rapid development of electronic media, the use of the Internet plays an active role in everyone's activities. The community also enjoys the convenience and efficiency provided, thus making electronic services in high demand. In facing increasingly fierce business competition, Traveloka has implemented various strategies to retain and attract customers. This strategy includes promotions and discounts that consumers can use to buy airplane tickets from Traveloka. The purpose of this study is to find out whether there is an influence between promotions and discounts on the decision to purchase airplane tickets through Traveloka. This study uses a quantitative approach. The research data is primary data obtained by distributing questionnaires to respondents regarding promotions, discounts and the decision to purchase airplane tickets through Traveloka. Secondary data obtained from journals related to the topic. The data were then analyzed using multiple linear regression analysis which was processed with the SPSS 22 application. The results of the study show that promotions and discounts both partially and simultaneously influence the decision to purchase airplane tickets through Traveloka. The magnitude of the influence between promotions and discounts on the decision to purchase airplane tickets through Traveloka is 86,6% and 13,4% for factors other than promotions and discounts.
The Influence of Implementation of Transformational and Democratic Leadership Styles On Job Loyalty of Employees at Airport Operation & Service Pt Angkasa Pura Aviasi Kualanamu International Airport Deli Serdang Tampubolon, Yanti Mahdalena; You She Melly Anne Dharasta
Langit Biru: Jurnal Ilmiah Aviasi Vol 17 No 01 (2024): Langit Biru: Jurnal Ilmiah Aviasi
Publisher : Politeknik Penerbangan Indonesia Curug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54147/langitbiru.v17i01.973

Abstract

The aim to be achieved is to analize and find out the magnitude, both partially and simultaneously, of the influence of transformational and democratic leadership styles on employee work loyalty. Classifed as quantitative research utilizing research instrument in the form of a questionnaire of 35 respondents (a saturated sample) of Airport Operation and Service employees of PT Angkasa Pura Aviasi Kualanamu International Airport Deli Serdang. Data were analyzed using SPSS version 26 with descriptive analysis techniques, classic assumption tests, and hypothesis tests. Employee work loyalty can be increased based on the findings of this research when transformational leadership style and democratic leadership style are implemented
The Effect of Concentration and Work Stress on Employee Work Productivity Dharasta, You She Melly Anne; Utami, Shely Budi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2390

Abstract

Work productivity is a benchmark for a company in achieving its goals. One important element in an organization or company is human resources. This research was conducted at the Airport Operation Landside & Terminal (AOLT) Unit at Yogyakarta International Airport. The aim of this research is to determine the influence of concentration and work stress on employee work productivity and to find out how much influence the independent variables, namely concentration and work stress, have on the dependent variable, namely work productivity. This research uses quantitative research methods with data collection techniques using questionnaires distributed to employees of the Airport Operation Landside & Terminal unit. The data collection technique uses a questionnaire distributed to respondents. The results show that concentration and work stress each have a significance value of 0.038 on work productivity. Then, the F Test results show that concentration and work stress have a significance value of 5.085. The coefficient of determination test shows that concentration and work stress have a 33.8% influence on work productivity.
Pengaruh Kualitas Pelayanan Informasi dan Customer Experience Terhadap Kepuasan Pelanggan di Yogyakarta International Airport Arisma Hermi; You She Melly Anne Dharasta
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 3 (2025): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i3.1754

Abstract

Service quality is an important aspect in a service company. In addition to providing high-quality services that result in customer satisfaction, companies also need to give customers a memorable experience when using the service. The success of a business depends on how the company is able to satisfy and delight customers. Therefore, these two variables are one of the determining factors in how customer satisfaction can be achieved. This study aims to examine the effect of Information Service Quality and Customer Experience on Customer Satisfaction at Yogyakarta International Airport both partially and simultaneously. The research design used is quantitative research using statistical data analysis based on numbers obtained from questionnaires which are then processed using SPSS software. The sample in this study were 99 customers at Yogyakarta International Airport using purposive sampling technique. From the results of the respondents' answers that have been collected, data analysis techniques are carried out including instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing and determination coefficient tests. The research results obtained show that there is an effect of Information Service Quality (X1) on Customer Satisfaction (Y) as evidenced by a significance value of 0.017 < 0.05 and T count 2.422 > T table 1.98498. In addition, there is an effect of Customer Experience (X2) on Customer Satisfaction (Y) as indicated by a significance value of 0.000 < 0.05 and T count 6.833 > T table 1.98498. As for the simultaneous Information Service Quality (X1) and Customer Experience (X2), it shows a significant positive effect on Customer Satisfaction (Y) as evidenced by the significance value of 0.000 <0.05 and F count 95.470> F table 3.091. The results of the determination coefficient test show that Information Service Quality (X1) and Customer Experience (X2) contribute to Customer Satisfaction (Y) by 66.5% and the remaining 33.5% is influenced by other variables. It can be concluded that all H₀ is rejected and Hₐ is accepted in the three hypotheses in this study.
Analisis Kinerja Petugas Aviobridge Saat Peak Season di Bandar Udara Internasional I Gusti Ngurah Rai Ni Kadek Dwi Yunita Sari; You She Melly Anne Dharasta
Ebisnis Manajemen Vol. 3 No. 2 (2025): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i2.855

Abstract

This study is entitled Analysis of Aviobridge Officer Performance During the Peak Season of Lebaran at I Gusti Ngurah Rai International Airport, Bali. The purpose of this study is to determine the performance of aviobridge officers and what obstacles they face during the peak season of Lebaran. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The results of the study indicate that the performance of aviobridge officers is included in the good category based on five indicators, namely quality, quantity, punctuality, effectiveness, and independence. Obstacles faced during the peak season include increased flight volume, technical problems with the aviobridge system, weak communication signals, limited operational vehicles, and bad weather. However, officers can still carry out their duties professionally and in accordance with standard operating procedures (SOP). This study is expected to be an input for related parties in improving service and operational efficiency, especially during busy periods.
Analisis Kinerja Petugas Aviation Security Terhadap Pengawasan & Keamanan Penumpang Di Terminal Domestik Bandar Udara Internasional Yogyakarta Christian Nanda Praptama; You She Melly Anne Dharasta
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 3 (2023): Juli : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i3.132

Abstract

Yogyakarta International Airport is a replacement for Adiscipto Airport which is considered unable to accommodate many passengers so that a larger airport is built, it can have an influence on the performance of aviation security personnel on the supervision and security of passengers so that security and guarding of passengers at the airport terminal can be maintained from people who commit violations or acts against the law in the airport environment. The research that researchers use is a study using qualitative methods using data collection techniques of observation, interviews, literature studies and documentation, analysis techniques using data reduction, data presentation, conclusion drawing and validity testing using triangulation. Based on the quality of officers able to carry out supervisory duties, the quantity of officers is in accordance with the needs because it is assisted by CCTV and helps each other to back up, the timeliness of officers must arrive on time because there is a briefing, for the effectiveness of the load is sufficient depending on the officer, it needs supervision from the company and officers know for areas that must be guarded and officers will coordinate with related parties for guarding there are inspection lanes, WTMD, HHMD, checkpoints and Sageway, HT, and patrol cars for patrols. The performance of Aviation Security officers in conducting surveillance & passenger security is good according to applicable regulations which are used as the basis for performing duties at airports and the readiness of officers in conducting surveillance & passenger security at Yogyakarta International Airport aviation security officers already have and use adequate facilities in conducting surveillance and passenger security.