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Influence of Political Advertising Effectiveness on the Perspectives of Young Voters in the 2024 Indonesian Election Safitri Elfandari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 2 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3543

In anticipation of the 2024 elections, several political parties have commenced disseminating their appeal through political advertisements. The realm of political communication intricately intertwines with the Promotion, Marketing, and Branding of political figures. Dieses Study was undertaken to elucidate the impact of political advertising in mass media on the perspective of voter participation in the 2024 election, with a particular focus on young voters, specifically the students at the Faculty of Social and Political Sciences, Sriwijaya University. The 2024 election is anticipated to be characterized by a predominance of young voters, hailing from the millennial generation and Generation Z, comprising over 113 million voters, constituting 56,45% of the total electorate. The avenue of political advertisements in mass media facilitates the Dissemination of Information to the public and enables them to assess the content of party advertisements. Noteworthy among the emerging television advertisements are those belonging to the National Mandate Party (PAN), the Indonesian Unity Party (Perindo), and the Indonesian Solidarity Party (PSI)). These advertisements underscore the commitment of these parties to align with the people's interests and heed their aspirations. The research employed an explanatory quantitative methodology, involving the distribution of questionnaires to hundred students of the Faculty of Social and Political Sciences at Sriwijaya University, during the academic years 2020 and 2023. The findings of this research reveal that the effectiveness of political advertising significantly influences voter perceptions. Nevertheless, it is imperative to note that the efficacy of political advertising falls short of offering a comprehensive explanation of the perspectives held by first-time voters in regard to the 2024 election.

SOSTAC Branding Analysis Of Charming Palembang As A Tourism City: Analisis SOSTAC Branding Charming Palembang Sebagai Kota Wisata Muhamad Hidayatul Ilham; Safitri Elfandari
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Medialog: Jurnal Ilmu Komunikasi (in Progres)
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v7i2.5786

Sejak tahun 2018 sektor pariwisata di Kota Palembang memperbarui brand pariwisatanya. Pemerintah Kota Palembang dalam hal ini Dinas Pariwisata bersama dengan pihak Kementerian Pariwisata akhirnya sepakat untuk melahirkan tagline baru untuk meningkat sektor pariwisata di Palembang. Meskipun sudah sering menyelenggarakan acara kelas nasional hingga internasional hari ini banyak hambatan yang dihadapi oleh Palembang dalam upayanya meningkatkan kunjungan wisatawan. Dalam menganalisis topik terkait dengan brand pariwisata “Charming Palembang” ini penulis akan menggunakan model Situation Analysis, Objectives, Strategy, Tactics, Action, dan Control (SOSTAC) dari Dave Chaffey dan Paul Russel Smith. Metode yang diambil pada penelitian ini adalah kualitatif deskriptif dengan menggunakan studi kepustakaan. Hasil analisis menunjukkan Dinas Pariwisata Kota Palembang telah berupaya melakukan berbagai langkah untuk memperbaiki citra pariwisata Kota Palembang meskipun dalam beberapa momen tertentu terdapat sejumlah permasalahan yang membutuhkan koordinasi dan sinergi dari dinas terkait yang lain. Selain itu, Dinas Pariwisata Kota Palembang juga telah mengupayakan untuk menggunakan media promosi berbasis IT untuk mempermudah wisatawan yang akan mengunjungi Palembang. Dinas Pariwisata Kota Palembang juga telah membuat kalender even pariwisata yang nantinya diharapkan tidak hanya didengar gaungnya oleh wisatawan Nusantara tapi juga terdengar sampai ke mancanegara. Saran untuk penelitian berikutnya dapat melibatkan stakeholder lain seperti pelaku usaha mikro kecil dan menengah (UMKM) yang kemudian dapat diukur keefektifan pesan terkait dengan branding ini apakah telah diketahui dan disadari oleh pelaku usaha mikro kecil dan menengah sebagai ujung tombak penggerak perekonomian

Menakar Partisipasi Politik Mahasiswa Berbasis Pembelajaran (Studi Eksperimen pada Mahasiswa Jurusan Ilmu Komunikasi Universitas Sriwijaya) Elfandari, Safitri; Ilham, Muhamad Hidayatul; Lionardo, Andries
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2055

Abstract. Students as agents of change and first-time voters have an important role in the sustainability of politics in Indonesia. Students are expected to be able to bring about changes in the sustainability of Indonesian democracy of general election in 2024. Political communication courses are introduced to students of Communication Science at FISIP Sriwijaya University. The importance of participating, responding, and knowing the scope, as well as the definition of a form of political communication strategy. By introducing political communication, it is expected that they will be able to think comprehensively and critically in the context of political communication. This course does not only provide political communication theory but also provides an experimental space for students to participate in political communication practice. starting from party logos, ideology, vision, and mission, strategies, and campaigns and voting through social media Instagram. This research is descriptive qualitative in nature, using observation techniques, interviews and documentation to obtain the necessary information and data. The results showed that communication science students at the Faculty of Social and Political Sciences at Sriwijaya University were able to practice political communication and have an interest in the dynamics of political communication in Indonesia. By simulation they have an experience about political communication, starting from introducing their political parties, logos, vision and mission, strategies and conducting campaigns to voting through Instagram social media. And this can reduce the apathy of the younger generation towards politics in Indonesia.

Social Media for Wildlife Conservation Campaign in South Sumatra, Indonesia Ardhika, Ryan Difa; Santoso, Anang Dwi; Elfandari, Safitri
Jurnal Kawistara Vol 15, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.87795

This study examines how the South Sumatra Natural Resources Conservation Agency and the Belantara Foundation utilise Instagram to deliver messages about wildlife conservation. A total of 470 Instagram posts published by these organisations throughout 2022 were analysed using quantitative content analysis. The findings show that the South Sumatra BKSDA tends to focus on posts related to field actions and the current status of wildlife, while the Belantara Foundation emphasises educational content and community engagement. The analysis reveals differences in how each institution frames conservation messages and visual strategies to communicate with the public. Rather than measuring impact, this study highlights the distinctive approaches used by government and non-government institutions in using social media to convey conservation issues. The findings contribute to understanding how message design and media framing can support public engagement in conservation communication.

Young Women, Inherited Capital, and Political Kinship in Indonesia Safitri Elfandari; Annisa Rahmawati; M. Agung Aimar Billah; Leti Karmila
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.6665

This study examines the role of young women politicians in Indonesia’s political dynasties through the lens of Pierre Bourdieu’s theory of capital. It explores how familial ties, alongside various forms of capital, contribute to their political participation and electoral success. Using a qualitative literature study, this research analyzes various scholarly references to understand how economic, social, cultural, and symbolic capital collectively facilitate access to power. The study focuses on three female politicians: Diah Pikatan Orissa Putri Hapsari, Annisa Desmond Mahesa, and Hillary Brigitta Lasut—who secured legislative positions in the 2024 election. Findings indicate that political kinship serves as one of the key factors in their political trajectory, complementing their accumulated capital in navigating the electoral process. This research highlights how the interplay of inherited capital, particularly economic and social capital, strengthens their positioning within Indonesia’s political landscape while also reflecting broader patterns of power reproduction at regional and national levels.

Social Media for Wildlife Conservation Campaign in South Sumatra, Indonesia Ardhika, Ryan Difa; Santoso, Anang Dwi; Elfandari, Safitri
Jurnal Kawistara Vol 15, No 1 (2025)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.87795

This study examines how the South Sumatra Natural Resources Conservation Agency and the Belantara Foundation utilise Instagram to deliver messages about wildlife conservation. A total of 470 Instagram posts published by these organisations throughout 2022 were analysed using quantitative content analysis. The findings show that the South Sumatra BKSDA tends to focus on posts related to field actions and the current status of wildlife, while the Belantara Foundation emphasises educational content and community engagement. The analysis reveals differences in how each institution frames conservation messages and visual strategies to communicate with the public. Rather than measuring impact, this study highlights the distinctive approaches used by government and non-government institutions in using social media to convey conservation issues. The findings contribute to understanding how message design and media framing can support public engagement in conservation communication.

KOMUNIKASI PEMASARAN PARIWISATA DI DESA PAJAR BULAN KABUPATEN MUARA ENIM Pratiwi, Miftha; Andarini, Rindang Senja; Elfandari, Safitri
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1271

Tourism is an economic sector that is growing very rapidly and dynamically. Indonesia has a widespread tourism potential. Muara Enim is an area that is rich in tourism potential, some of which has been managed as a tourist destination. In developing this tourist destination, integrated tourism marketing communications is needed which is supported by strong destination branding so that it is able to compete with tourist destinations in other areas. This community service activity aims to increase understanding of tourism marketing communications with the target audience of Karang Taruna members in Pajar Bulan Village, Semende Darat Laut District, Muara Enim Regency, South Sumatra. This activity first begins with a pre-test to measure participants' knowledge before receiving the material, followed by a presentation of material regarding the basics of tourism marketing communication using lecture methods, question and answer session, and ends with a post-test to measure participants' understanding after receiving the material. This service activity succeeded in increasing public understanding of tourism marketing communications. This is evidenced by the increase in the average post-test result of 76,8 from the average score during the pre-test of 55,6. Statistical analysis using the Wilcoxon test shows the Sig value. (2-tailed) 0.000 < 0.05 which means the alternative hypothesis (Ha) is proven. This result has proven that there is a significant difference between the average pre-test score and the average post-test score. This shows that tourism marketing communication training has a significant influence on increasing participants' understanding of important aspects in tourism destination marketing. It can be concluded that over all the implementation of tourism marketing communication training in Pajar Bulan Village has been successful because there has been an increase in understanding.

TECHNOLOGY ADAPTATION AND ITS IMPACT ON E-LEARNING IMPLEMENTATION AT THE STATE ISLAMIC UNIVERSITY OF PALEMBANG CITY FERA INDASARI; Gita Astrid; Safitri Elfandari
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 9 No 2 (2025): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/686njs56

The rapid advancement of technology has significantly influenced the educational landscape, necessitating the adaptation of e-learning systems in higher education institutions. This study aims to explore the processes and outcomes of technology adaptation in implementing e-learning at the State Islamic University. The research focuses on identifying the key factors that facilitate or hinder the adoption of e-learning technologies, evaluating the effectiveness of these technologies in enhancing educational delivery and assessing the overall impact on students and faculty. The study employs a descriptive qualitative method, involving interviews with lecturers and students to gather comprehensive insights into their experiences and perceptions regarding e-learning adaptation. The findings reveal that the successful adaptation of e-learning technologies heavily depends on institutional support, technological infrastructure, and user competence. Additionally, the results indicate a positive correlation between e-learning implementation and improved academic performance, student engagement, and teaching efficiency Despite these benefits, challenges such as resistance to change, technical issues, and the digital divide among students remain significant barriers. By addressing these issues, the State Islamic University can enhance its e-learning capabilities, providing a more flexible, efficient, and inclusive educational environment for all stakeholders.

Influence of Political Advertising Effectiveness on the Perspectives of Young Voters in the 2024 Indonesian Election Safitri Elfandari
ULTIMA Comm Vol 15 No 2 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3543

In anticipation of the 2024 elections, several political parties have commenced disseminating their appeal through political advertisements. The realm of political communication intricately intertwines with the Promotion, Marketing, and Branding of political figures. Dieses Study was undertaken to elucidate the impact of political advertising in mass media on the perspective of voter participation in the 2024 election, with a particular focus on young voters, specifically the students at the Faculty of Social and Political Sciences, Sriwijaya University. The 2024 election is anticipated to be characterized by a predominance of young voters, hailing from the millennial generation and Generation Z, comprising over 113 million voters, constituting 56,45% of the total electorate. The avenue of political advertisements in mass media facilitates the Dissemination of Information to the public and enables them to assess the content of party advertisements. Noteworthy among the emerging television advertisements are those belonging to the National Mandate Party (PAN), the Indonesian Unity Party (Perindo), and the Indonesian Solidarity Party (PSI)). These advertisements underscore the commitment of these parties to align with the people's interests and heed their aspirations. The research employed an explanatory quantitative methodology, involving the distribution of questionnaires to hundred students of the Faculty of Social and Political Sciences at Sriwijaya University, during the academic years 2020 and 2023. The findings of this research reveal that the effectiveness of political advertising significantly influences voter perceptions. Nevertheless, it is imperative to note that the efficacy of political advertising falls short of offering a comprehensive explanation of the perspectives held by first-time voters in regard to the 2024 election.

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