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All Journal JAZ: Jurnal Akuntansi Unihaz Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Fendiyatmi Kusufa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences

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The Effect of Free Shipping Promotion and Customer Trust on Shopee Customer Loyalty of Students of Management Study Program, Tribhuwana Tunggadewi University, Malang Darius Anugrah; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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The development of digital technology is driving the growth of e-commerce in Indonesia, including Shopee, which has become a popular online shopping platform among students. Increasingly fierce competition between e-commerce platforms requires companies to implement effective marketing strategies to attract and retain customers. This study aims to analyze the effect of free shipping promotions and customer trust on Shopee customer loyalty among students. The research method used is a quantitative approach with data collection techniques through distributing questionnaires to student respondents. Data analysis was conducted using multiple linear regression tests to determine the effect of each independent variable on the dependent variable. The results show that free shipping promotions and customer trust have a positive and significant effect on customer loyalty, both partially and simultaneously. Customer trust is the variable that has the most dominant influence in increasing loyalty. These findings indicate that appropriate promotional strategies and increasing customer trust are crucial in maintaining customer loyalty on e-commerce platforms.
Analysis of the Influence of Leadership Style, Work Environment, and Organizational Culture on Employee Performance at the Lowokwaru District Office, Malang City Emilius Janggur; Cakti Indra Gunawan; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to determine the influence of leadership style, work environment, and organizational culture on employee performance productivity at the Lowokwaru District Office, Malang City. The background of this study is based on the importance of increasing employee performance productivity in supporting the quality of public services at the sub-district level. Leadership factors, work environment conditions, and organizational culture are suspected to be important elements that influence the high and low employee work productivity. This study employs a quantitative approach using a survey method. The population consists of all 30 employees at the Lowokwaru District Office in Malang City, therefore a saturated sampling technique is applied. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that partially leadership style, work environment, and organizational culture have a positive and significant effect on employee performance productivity. Leadership style is the most dominant variable influencing employee performance productivity. Simultaneously, the three independent variables also have a significant effect on employee performance productivity with a coefficient of determination (R²) of 0.588. This means that 58.8% of employee performance productivity can be explained by leadership style, work environment, and organizational culture, while the remaining 41.2% is influenced by other factors outside the research. Based on the research results, it can be concluded that increasing employee performance productivity at the Lowokwaru District Office, Malang City requires the support of an effective leadership style, a conducive work environment, and a strong and positive organizational culture
Training and Career Development on Employee Productivity at New Book Store in Malang Regency Yohanes Kalvin Jemarut; Indra Gunawan, Cakti; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to determine and analyze the influence of transformational leadership, training, and career development on employee productivity at the New Book Store in Malang Regency. Employee productivity is an important factor in improving company performance, so it requires leadership that is able to motivate, as well as training and career development programs that can improve employee abilities and competencies. This study uses a quantitative approach with a survey method by distributing questionnaires to employees as respondents. The data analysis technique used is multiple linear regression analysis to determine the partial and simultaneous effects between independent variables on the dependent variable. The results of the study indicate that transformational leadership, training, and career development have a positive and significant effect on employee productivity both partially and simultaneously. The most dominant variable affecting employee productivity is training, because it can directly improve employee skills, knowledge, and work abilities. This study concludes that increasing employee productivity can be achieved through the implementation of effective transformational leadership and the implementation of continuous training and career development programs. The results of the study are expected to be a consideration for companies in formulating human resource management policies to improve employee productivity.
Co-Authors A. Yusuf Kholil Adrian Junaidar Handayanto Andreas Abeng Cakti Indra Gunawan Darius Anugrah Elly Lestari Emilius Janggur Farah Mutiara Fransiskus Yoga Gunawan, Cakti Indra Indra Gunawan, Cakti Jekson Kering Nyuru Maria Krisanti Seuk Muhamad Rifa’i Nur Ida Iriani Oktavianus Wolo Wali Prasetio Natara R Y Susanto R.Y Susanto Retno Ayu Dewi Novitawati Ricko Fredrik Rihi Tirta Yoga Trisna Enjelia Lider Valensia Bulu Wibisono, Sukarno Himawan Yohanes Kalvin Jemarut