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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL DINAMIKA MANAJEMEN DAN BISNIS WIDYA MANAJEMEN Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Marketgram Journal Indonesian Journal of Multidisciplinary on Social and Technology Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Jurnal Dinamika Manajemen IDEI: JURNAL EKONOMI & BISNIS Jurnal manajemen dan bisnis (Performa)
Meylani Tuti
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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DETERMINANTS OF WILLINGNESS TO PAY AND PURCHASE DECISIONS AT HOKBEN Sisilia Amanda; Meylani Tuti
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.2 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i2.9538

Abstract

This study aims to analyze the influence of product quality, food safety perception, and brand love on willingness to pay and purchase decisions. A quantitative approach was adopted in this study, using survey results from loyal HokBen customers as respondents. A total of 250 respondents were collected through incidental sampling, involving buyers who happened to meet the researchers. The questionnaire was distributed using Google Forms in December 2025 at various Hokben outlets in Jakarta, Tangerang, Bogor, Depok, and Bekasi. Their level of brand love significantly influences consumers’ willingness to pay. Perception of food safety is also identified as playing a fairly crucial role in determining consumers’ willingness to pay for the food products they intend to purchase. In addition, product quality significantly impacts willingness to pay. The results of this study conclude that a combination of functional and emotional factors is essential for increasing willingness to pay and consumer purchase decisions. These findings provide practical implications for culinary business practitioners to continuously improve product quality, strengthen perceptions of food safety, and build strong emotional relationships with consumers.
HOW PRODUCT QUALITY, BRAND IMAGE, AND PRICING SHAPE PURCHASE DECISION Iqbal Abdurrahman Naufal; Meylani Tuti
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.2 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i2.9670

Abstract

This research examines the impact of product quality, brand reputation, and price perception on purchasing behavior and recommendations concerning authentic Honda spare parts. Questionnaires were distributed to customers at Durian Jaya Motor service centers. The sampling method employed was accidental sampling, resulting in a final sample size of 225 respondents. The data analysis methodology used structural equation modeling with SmartPLS 3.0 to analyze the data and identify the influence of the independent variables studied. The research findings indicate that both product quality and brand reputation significantly impact purchasing choices. Purchasing decisions also impact recommendations. Meanwhile, the perceived price does not affect purchasing decisions. Additional research is advised to explore other variables that may influence company sales.
Driving Purchase Decisions and Electronic Word of Mouth Through Influencer Marketing, Gamification, and Live Streaming: Evidence from TikTok Shop Tirto Tantri; Meylani Tuti
Jurnal Dinamika Manajemen Vol. 17 No. 2 (2026): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i2.40002

Abstract

This study investigates the effects of influencer marketing, gamification, and live streaming on consumer purchase decisions in TikTok Shop. It also examines the influence of purchase decisions on electronic word-of-mouth (eWOM) in the context of social commerce. As competition among online retailers continues to intensify, understanding the effectiveness of these digital marketing strategies has become increasingly important for improving customer engagement and business performance. Throughout the course of this inquiry, a quantitative methodology was utilized. Primary data were collected from 250 respondents through a structured questionnaire distributed to customers who had previously purchased products from Tio Gallery. The data were evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that gamification significantly affects purchase decisions, which in turn strongly influence eWOM, while influencer marketing and live streaming show no significant impact on purchase decisions. These findings indicate that interactive and reward-based marketing features are more effective than influencer endorsements and live selling activities in encouraging consumers to complete purchases. Furthermore, satisfied customers are more likely to share positive experiences and recommendations through eWOM. This study contributes to the social commerce literature by developing an integrated model within the TikTok Shop environment and provides practical implications for businesses seeking to enhance purchasing decisions and post-purchase engagement through effective gamification strategies.
Co-Authors Abas Tegar Wijaksono Adila ramadhani Aditya Ramdani Adit Anika Marina Sirtis Anisa Dwi Safitri Aniya Sofah Azzahra Shafira Devi Sri Bulan Efendi Toha Erna Siswanti Giyanti Susilowati Indah Febriyanti Indriani Putri Asmoro Iqbal Abdurrahman Naufal Muhammad Hilmi Waliyuddin Nadia Khoirun Nissa Pinkan Rosdayanti Rivana Aurelia Agustina Sisilia Amanda Syahwa Renada Amelia Santoso Tirto Tantri Trisna Rosta Nova Vika Fauzia Vika Nurul Fajeri Wisna