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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Dimensi Journal of RESIDU Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Pusat Akses Kajian Manajemen Asean International Journal of Business
Reni Wijaya, Reni
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ENTREPRENEURIAL ORIENTATION IN THE RELATIONSHIP BETWEEN RISK TAKING AND MSME PERFORMANCE Yadewani, Dorris; Wijaya, Reni
JURNAL DIMENSI Vol 14, No 3 (2025): JURNAL DIMENSI (NOVEMBER 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i3.8383

Abstract

This study aims to analyze the effect of risk-taking on SME performance with entrepreneurial orientation as a mediating variable. The population of this research consists of SME actors in Padang, with 60 respondents selected using purposive sampling. Data were analyzed using multiple linear regression and the Sobel test to examine the mediating effect. The results show that risk-taking has a positive influence on SME performance, while entrepreneurial orientation also contributes to performance improvement, although in a smaller proportion. Furthermore, entrepreneurial orientation is proven to mediate the relationship between risk-taking and SME performance, indicating its significant role in strengthening the positive impact of risk-taking on business outcomes. These findings imply that developing entrepreneurial orientation among SMEs is essential to optimize risk-taking behavior as a strategy for enhancing competitiveness and achieving sustainable performance
Dampak Transformasi Digital Terhadap Kinerja Karyawan UMKM di Era Disrupsi Wijaya, Reni; Basri, Syukrial; Ming, Su Wei
Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta) Vol 6 No 1 (2026): Jurnal Pustaka Aktiva (Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Va
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakaaktiva.v6i1.1847

Abstract

The era of disruption requires Micro, Small, and Medium Enterprises (MSMEs) to transform digitally to maintain their existence. This study aims to analyze the impact of digital transformation on MSME employee performance in Pariaman City. This research uses a quantitative approach with linear regression analysis. The sample consists of 100 MSME actors selected using a purposive sampling technique. Data were analyzed using SPSS 26. The results of the study show that digital transformation has a positive and significant effect on employee performance with a significance value of 0.000 < 0.05. The regression coefficient of 0.396 indicates that every increase in digital transformation implementation will improve employee performance. The R-Square value of 0.215 indicates that digital transformation contributes 21.5% to the variance of employee performance, while the rest is influenced by other factors. This study concludes that digital adoption is no longer a choice but a necessity to improve work efficiency and productivity in facing market disruption.
Pengaruh Komunikasi Pemasaran Terhadap Keputusan Pembelian Produk UMKM di Kota Pariaman Wijaya, Reni; Tio, Lina
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of marketing communication on purchasing decisions for MSME products in Pariaman. The study used a quantitative method with simple linear regression analysis involving 100 MSME respondents selected through purposive sampling. The results showed that marketing communication has a positive and significant effect on purchasing decisions (Sig. 0.000 < 0.05) with a contribution of 31.1%. These findings support the theory that strengthening product information communication strategies effectively can significantly encourage consumer purchasing actions.
Co-Authors Almasdi Basri, Syukrial Dorris Yadewani Gokma Toni Parlindungan S Meylina, Meylina Ming, Su Wei Mursalini, Wahyu Indah Tio, Lina Wati, Henny Waty, Henny