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All Journal Jurnal Cita Hukum Brawijaya Law Journal : Journal of Legal Studies Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Daulat Hukum Jurnal Ilmiah Hukum LEGALITY Jambura Law Review Indonesian Journal of Advocacy and Legal Services Unnes Law Journal Acta Law Journal Indonesian Journal of Advocacy and Legal Services
Kukuh Tejomurti, Kukuh
Universitas Sebelas Maret
Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal IUS (Kajian Hukum dan Keadilan)

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Big Data Analytics Algorithms for Dynamic Pricing: The Legal Analysis of the Indonesia Competitions Law readiness in Digital Era Tejomurti, Kukuh; Sukarmi, Sukarmi; Santoso, Budi; Widhiyanti, Hanif Nur
Jurnal IUS Kajian Hukum dan Keadilan Vol. 12 No. 1: April 2024: Jurnal IUS Kajian Hukum dan Keadilan
Publisher : Magister of Law, Faculty of Law, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ius.v12i1.1303

Abstract

This article analyzes the readiness of Indonesian competition law regarding the utilization of big data and reinforcement learning as tools to improve retailers' pricing strategies, ultimately leading to increased profitability and higher customer engagement and loyalty. It conducts a comprehensive review of scholarly literature pertaining to adaptive algorithmic pricing, with a specific focus on analyzing trends and the impacts of algorithmic pricing strategies. The literature review spans the years 2018 to 2022 and adheres to PRISMA criteria, with academic journals from Scopus serving as the primary source of research papers. The findings of this review indicate that it is evident that the most frequently utilized type of algorithm is RL, that shares a resemblance to human learning processes. Competition law enforcement should consider the possibility of illicit agreements between these artificial agents of colluding companies. In light of the capacity of EAs to facilitate the coordination of illicit agreement, it is imperative to consider the reformulation of Article 5 of Law Number 5 of 1999 and Regulation of KPPU Number 4 of 2011, particularly regarding the classification of price-fixing, to be adjusted to the latest developments, particularly regarding "EAs". ITE Law also should not be limited to EAs merely acting as “tools”. Instead, it should acknowledge their capacity to function as “AI Agents” capable of autonomous action.
Co-Authors Adi Sulistiyono Al amaren, Emad Mohammad Al Mashhour, Omar Farouk Alam, Moch. Zairul Dwi Budi Santoso Halim, Rohizan binti Hamad, Ahmed M A Hanif Nur Widhiyanti, Hanif Nur Hermawan, Sapto Mohd. Anuar, Haslinda binti Pati, Umi Khaerah Pranoto Pranoto Pujiyono Pujiyono Sholahuddin Al-Fatih Sukarmi Sukarmi, Sukarmi Umi Handayani Wayan Firdaus Mahmudy Widyantari, Padma