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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Risalah Kebijakan Pertanian dan Lingkungan International Journal of Oil Palm

Mokhamad Syaefudin Andrianto

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen (FEM) Institut Pertanian Bogor (IPB), Bogor 16680

Author-ID : 623645

Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights: Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan Sudaryono, Hasna Nadiyah Banafsaj; Widyastuti, Hardiana; Sembiring, Indra Refipal; Andrianto, Mokhamad Syaefudin
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1802

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.

Preliminary Product Acceptance and Initial Price of Virgin Red Palm Oil on African Expatriate Communnity in Jakarta Mokhamad Syaefudin Andrianto
International Journal of Oil Palm Vol. 2 No. 2 (2019): May 2019
Publisher : Indonesian Oil Palm Society /IOPS (Masyarakat Perkelapa-sawitan Indonesia /MAKSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35876/ijop.v2i2.27

The development of the palm oil downstream industries is still limited eventhough various products can be made. The market acceptance becomes one of the important considerations. The research objective was to analyze the acceptance and initial price a new product of Virgin Red Palm Oil (VRPO), a kind of Red Palm Oil (RPO), one of the potential downstream palm oil products. A survey was conducted in Jakarta with African expatriate community as respondents. The samples of product VRPO with the brand of “Salmira” were given. After they tasted, they filled the questionnaire. The acceptance perception product was measured by likert scale, and initial price with the willingness to pay methods was investigated by open ended questions. The results analysed by average aprroached and optimum price used linear and logarithmic regression. This study found that product perception was very good especially in familliarity and reccomendation to buy. The new product was similar to the product available in their origin countries and when the product available, almost 90 % respondents would like to buy the product. Other results showed that packaging was preferred in 1 000 ml. The maximum willingnes to pay for 1 liter was IDR 150 000, and the minimum was IDR 20 000. The average price was IDR 70 370, and the optimum price with linear regression approached was IDR 70.809 and with the logarithmic regression approached was IDR 62.628. This study provides empirical evidence that the product is prospective eventhough it is still in the limited scope.The range willingness to pay also supports the decision maker to give the initial price.

Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Munandar, Jono Mintarto; Triatmoko, Cinde; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.

Manajemen Mutu dan Kesiapan UMKM Alas Kaki/Kulit dan Konveksi Bogor Menghadapi Masyarakat Ekonomi ASEAN 2015 nazlifah, siti; cahyadi, eko ruddy; andrianto, m syaefudin
Jurnal Manajemen dan Organisasi Vol. 7 No. 2 (2016): Jurnal Manajemen dan Organisasi
Publisher : IPB University

The implementation of the ASEAN Economic Community (AEC) requires Bogor footwear/leather and convection Small Medium Enterprises (SMEs) meet the market’s standards and needs. The research aims to identify the characteristics of SMEs and the quality perception of quality management system, analyze the readiness of SMEs to face the AEC and the influence of the quality management system on the readiness of SMEs to face the AEC. The data from Bogor SMEs sevices used, then followed by snowball sampling method. The data analyses used are descriptive analysis, T-test and logistic regression analysis. The result showed that convection SMEs compare to footwear/leather SMEs is more prepared in general, marketing and production/operation aspects. Educational level of business owner and the legal entity significantly affect the SMEs readiness facing AEC. The business owners have not implemented the quality management well, especially on the principle of system approach to management and the facts-based decision making, although these two principles are significantly affect the readiness of SMEs to face AEC 2015.

Analisis Tata Letak Pabrik dan Pola Aliran Bahan Feronikel di FeNi Plant 3 PT Antam Tbk Unit Bisnis Pertambangan Nikel Sulawesi Tenggara Hidayat, Taufiq; Mulyati, Heti; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol. 9 No. 3 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Nickel industry is one of the industry that potentially to increase foreign exchange. PT Antam Tbk UBPN Southeast Sulawesi has land area about 169.194,937 m2 with 14.452,85 m2 of buildings in FeNi Plant 3. In producing nickel, PT Antam Tbk UBPN Southeast Sulawesi requires a more optimum layout and material flow pattern. The objective of this research was to analyzed the layout of production and material handling in the FeNi Plant 3. The methods used in this study were relationship analysis of production activity and Assembly Line Balancing. The result showed that the current ferronikel flow layout and flow pattern is shaped a straight line, and efficiency assembly line balansing about 71,25 percent.

Co-Authors Ali Mutasowifin Anis Daifatin Masruroh Deviany Amanda Rizki Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Gusmia Arianti Hardiana Widyastuti Heti Mulyati Indra Refipal Sembiring Izzatul Islami Harli Lindawati Kartika Lindawaty Matoati, Rindang nazlifah, siti Pradana, Anang Kartika Rikrik Riesmawan Sapta Rahardja Slamet, Alim Setiawan Sudaryono, Hasna Nadiyah Banafsaj Surahman Surahman Taufiq Hidayat Triatmoko, Cinde Wita Juwita Ermawati

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