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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Risalah Kebijakan Pertanian dan Lingkungan International Journal of Oil Palm
Mokhamad Syaefudin Andrianto
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen (FEM) Institut Pertanian Bogor (IPB), Bogor 16680
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19 Izzatul Islami Harli; Ali Mutasowifin; M. Syaefudin Andrianto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 4 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.304 KB) | DOI: 10.31842/jurnalinobis.v4i4.205

Abstract

Pandemi COVID-19 mendorong peningkatan penjualan produk-produk kesehatan seperti masker, handsanitizer, obat-obatan dan lain-lain. Sebagai pemimpin pasar e-marketplace yang sedang berkembang di Indonesia, Shopee menyediakan fitur online consumer review dan rating pada platformnya. Penelitian ini bertujuan untuk menganalisis pengaruh online consumer review dan rating terhadap minat beli produk kesehatan pada e-marketplace Shopee selama masa pandemi COVID-19 di Jabodetabek. Penarikan sampel dilakukan dengan teknik purposive sampling. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dan SEM-PLS, dengan responden sebanyak 191 orang. Hasil analisis menunjukkan variabel online consumer review dan rating berpengaruh positif dan signifikan terhadap minat beli produk kesehatan dengan variabel rating memiliki pengaruh lebih dominan.
Revitalization of Organization and Business Determination of BUMDes Cibadak Mandiri of Cibadak Village, Ciampea District, Bogor Regency Mokhamad Syaefudin Andrianto; Rindang Matoati; Wita Juwita Ermawati
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 9, No 1 (2023): March
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.79467

Abstract

BUMDes Cibadak Mandiri has stopped operating, so to revive it, it must be replaced by new management. The new management seeks a partner to restore and run the business. The "Dosen IPB Mengabdi" program in BUMDes Cibadak Mandiri aims to assist management in analyzing and evaluating previous management problems, determining business priorities, and motivating new management. The method used in analyzing the problem was a fishbone diagram with a participatory approach and used the brainstorming approach to determine priority business. Management, business unit leaders, and local participants attended the activity. The six main issues found were a need for more capability of human resources, capital, business partner responsibilities, unstructured organization/management, nonperforming loan, and lack of market understanding. Several alternatives were proposed by participants, such as gathering/workshops, training, looking for committed people, investors, and open recruiting volunteers. At the same time, the business priorities that should be carried out are karst mountain tourism, distribution and management of clean water (PAM), and bottled drinking water (AMDK). The methods were conducted to raise awareness of the new board and the role of related stakeholders, especially agreements in describing problems, alternative solutions, and choices of BUMDes business priorities. These processes give valuable insight into the current state of management to reactivate of BUMDes and alternatives action to tackle this situation
Perancangan Strategi terhadap Bisnis Fashion Muslim (Studi Kasus: PT. Fatahillah Anugerah Nibras) Lindawati Kartika; Rikrik Riesmawan; Mokhamad Syaefudin Andrianto; Hardiana Widyastuti; Lindawaty
Jurnal Manajemen dan Organisasi Vol. 14 No. 2 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i2.46770

Abstract

Initiatives to restore the economy in Indonesia have continued after the COVID-19 pandemic. The decline in people's purchasing power due to the pandemic is a threat to companies. Therefore, the right strategy is needed to deal with this threat, including PT. Fatahillah Anugerah Nibras, which has been a company in the fashion sector since 2011. The purpose of this research is to identify and analyze the company's internal and external environment through the Business Model Canvas (BMC) and SWOT analysis, formulate and assess the company's Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC). This study uses a quantitative approach, with primary data sourced from questionnaires and secondary data sourced from literature studies. The results of the analysis of the internal and external environment show that PT. Fatahillah Anugerah Nibras is in quadrant IV, which means that the company is in a period of growth and a strategy is needed to increase the business growth. Meanwhile, the results of the BSC analysis show that the majority of KPIs scores are in the good category, but there are still a number of things that need to be improved, especially from an internal business process and financial perspective. Therefore, by implementing several strategies that drive business growth and improve several aspects of internal and financial processes, it is hoped that the business will run more effectively and efficiently.
Buying Intention on Electric Cars in Jabodetabek Using Combined TAM and TPB (C-TAM-TPB) Muhammad Naufal; Hardiana Widyastuti; Indra Refipal Sembiring; Mokhamad Syaefudin Andrianto
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.173

Abstract

The use of motorized vehicles in Indonesia increasing from year to year. This has impacted higher air pollution. The use of electric cars was considered to reduce air pollution. However, the use of electric cars in Indonesia still experienced obstacles. This study aimed to analyze the factors that influenced people to buy electric cars in Jabodetabek through the integration/combination of TAM (Technology Acceptance Model) and TPB (Theory of Planned Behavior) or C-TAM-TPB, which were expanded by adding variables of Price Value, Perceived Risk, Environmental Awareness, and Infrastructure Barrier. There are 200 respondents participated in the study. They are selected using non-probability sampling with purposive sampling method. The data analysis technique used descriptive analysis and SEM PLS. The results of this study indicated that perceived usefulness and perceived ease of use had a positive influence on attitude. The variables attitude, perceived behavioural control, and price value had a positive influence on the intention to buy electric cars, while subjective norm, perceived risk, environmental awareness, and infrastructure barriers had no significant effect on the intention to buy electric cars. Keywords: buying intention, C-TAM-TPB, electric car, infrastructure barriers
Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights: Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan Sudaryono, Hasna Nadiyah Banafsaj; Widyastuti, Hardiana; Sembiring, Indra Refipal; Andrianto, Mokhamad Syaefudin
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1802

Abstract

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.
Preliminary Product Acceptance and Initial Price of Virgin Red Palm Oil on African Expatriate Communnity in Jakarta Mokhamad Syaefudin Andrianto
International Journal of Oil Palm Vol. 2 No. 2 (2019): May 2019
Publisher : Indonesian Oil Palm Society /IOPS (Masyarakat Perkelapa-sawitan Indonesia /MAKSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35876/ijop.v2i2.27

Abstract

The development of the palm oil downstream industries is still limited eventhough various products can be made. The market acceptance becomes one of the important considerations. The research objective was to analyze the acceptance and initial price a new product of Virgin Red Palm Oil (VRPO), a kind of Red Palm Oil (RPO), one of the potential downstream palm oil products. A survey was conducted in Jakarta with African expatriate community as respondents. The samples of product VRPO with the brand of “Salmira” were given. After they tasted, they filled the questionnaire. The acceptance perception product was measured by likert scale, and initial price with the willingness to pay methods was investigated by open ended questions. The results analysed by average aprroached and optimum price used linear and logarithmic regression. This study found that product perception was very good especially in familliarity and reccomendation to buy. The new product was similar to the product available in their origin countries and when the product available, almost 90 % respondents would like to buy the product. Other results showed that packaging was preferred in 1 000 ml. The maximum willingnes to pay for 1 liter was IDR 150 000, and the minimum was IDR 20 000. The average price was IDR 70 370, and the optimum price with linear regression approached was IDR 70.809 and with the logarithmic regression approached was IDR 62.628. This study provides empirical evidence that the product is prospective eventhough it is still in the limited scope.The range willingness to pay also supports the decision maker to give the initial price.
Co-Authors Ali Mutasowifin Anis Daifatin Masruroh Cinde Triatmoko Deviany Amanda Rizki Eko Ruddy Cahyadi Faqih Udin dan Jono M. Munandar Meivita Amelia Gusmia Arianti Hardiana Widyastuti Heti Mulyati Indra Refipal Sembiring Izzatul Islami Harli Lindawati Kartika Lindawaty Matoati, Rindang Muhammad Naufal Pradana, Anang Kartika Rikrik Riesmawan Sapta Rahardja siti nazlifah Slamet, Alim Setiawan Sudaryono, Hasna Nadiyah Banafsaj Surahman Surahman Taufiq Hidayat Wita Juwita Ermawati