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Sugar-Free Herbal Beverage Preferences: Customer Clustering Insights: Preferensi Minuman Herbal Bebas Gula: Wawasan Pengelompokan Pelanggan Sudaryono, Hasna Nadiyah Banafsaj; Widyastuti, Hardiana; Sembiring, Indra Refipal; Andrianto, Mokhamad Syaefudin
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1802

Abstract

Amidst the increased demand for public health products caused by the COVID-19 epidemic, Indonesia's herbal business has recognized opportunity for expansion, particularly in the area of sugar-free instant herbal beverages. The purpose of this study is to define customer profiles and identify the factors impacting customers' willingness to pay for such products using a dual technique of cluster analysis and Structural Equation Modeling - Partial Least Squares (SEM-PLS). The study identifies three unique client groups: teen students (Cluster 1), early adult workers (Cluster 2), and late adult workers (Cluster 3). Income, health consciousness, product quality, and price are factors that have a favorable and significant impact on willingness to pay across all clusters. Notably, in Cluster 3, willingness to pay is more influenced by product quality, health consciousness, and price. These findings are useful for the Indonesian herbal business, as they will guide targeted marketing tactics and product development efforts to efficiently serve to varied consumer demographics.
The Financial Feasibility Analysis Of Organic Waste Processing Business At The Central Market (Case Study: Kemang Market (Tu) Bogor City) Pratama, Ihsan; Aminah, Mimin; Refipal Sembiring, Indra; Firmansyah, Irman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Waste management poses a significant challenge in addressing the waste problem. PT BTS introduces SWASPRO (Smart Waste Processing) program, offering innovative solutions to waste management aimed at reducing the amount of waste sent to landfills. This study aims to determine whether SWASPRO is an optimal alternative for waste management, assess its financial feasibility, and evaluate the sustainability status and policy directions of waste management. Data in this study will be analyzed using the Google Worksheet Financial Feasibility Analysis and Sustainability Analysis with the help of EXsimpro software through the Multiaspect Sustainability Analysis (MSA) technique. The results show that SWASPRO is a viable program to implement.
ANALISIS KEBUTUHAN PELATIHAN PADA DIVISI CUSTOMER SERVICE & KEY ACCOUNT PT XYZ JAKARTA Satibi, Muhammad; Sembiring, Indra Refipal; Matoati, Rindang
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6340

Abstract

The decline in customer satisfaction scores in the Customer Service Key Account (CS KA) Division of PT XYZ Jakarta indicates the need to improve knowledge, skills, and work behavior through a training program. This training is intended to address the gap between the competencies possessed by employees and the competency requirements for the positions within the division. The purpose of this research is to identify the components of competence, analyze the gap between job competency requirements and personal work competence, and prioritize as well as recommend appropriate training needs for employees of the CS KA Division. The sampling method used is saturated sampling, with a total sample of 19 people. The research methodology applies training need assessment tools (TNA-T) with a KKJ-KKP gap analysis. Data processing is carried out using Microsoft Excel. After analyzing the data, the results show that all positions in the CS KA division, except for the CS Manager, require training. Four competency indicators are identified as top priorities, and eight other competency indicators are secondary priorities that need training. The recommended training methods to address these gaps include lecture/e-lecture, case studies, role-playing, and self-directed learning.
PORTECT: Porcine detection kit using CRISPR-CAS method as new innovation for rapid and accurate halal detection Saputra, Rafi Irsyad; Tiftazani, Feyza; Larasati, Rifa Cansa; Sembiring, Indra Refipal
Halal Studies and Society Vol. 2 No. 1 (2025): January 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.1.18-20

Abstract

The PORTECT Porcine Detection Kit is an innovative solution leveraging CRISPR-Cas technology for rapid and accurate detection of porcine DNA in food products, addressing the growing demand for halal certification. This system uses a guide RNA (gRNA) designed specifically to recognize and target porcine DNA sequences, triggering Cas12 enzymes to cleave the DNA and a reporter compound for a visual color change. This process allows for precise, fast, and efficient detection of non-halal substances. Unlike traditional methods like PCR and ELISA, which require complex procedures, the PORTECT kit offers a more accessible and time-saving approach to halal verification, ensuring consumer trust and regulatory compliance. The technology is developed with bioinformatics tools and produces highly specific gRNA to target the porcine gene. The kit demonstrates significant potential in both the halal food industry and the general market for DNA detection tools, but future developments aim to lower production costs and expand detection capabilities beyond porcine DNA.
The Influence of Online Customer Review and Rating on Purchase Decisions of L'oréal Product Hasna, Najmah Nurlaila; Slamet, Alim Setiawan; Sembiring, Indra Refipal
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 10, No 1 (2025): JUNI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v10i1.487

Abstract

Advances in technology, information, and communication, particularly the internet in the 21st century, have created new opportunities for companies to optimize their online marketing strategies. L’Oréal Paris, a leading global cosmetics brand, has transitioned from offline to online sales. Ecommerce platforms provide review and rating features that enable consumers to give feedback on products and services, including details about condition, authenticity, quality, and product suitability. This study aims to analyze the impact of online customer reviews and ratings on the purchasing decisions for L'Oréal products. This research was conducted from June to July 2024, involving 402 respondents using a non probability sampling technique and purposive sampling method. Primary data collected through questionnaires and secondary data from literature studies. The data analysis methods employed were descriptive analysis and SEM-PLS. The results of this study indicate that online customer reviews and ratings have a significant and positive impact on purchase decisions.
Advancing halal agri-food sector: Using technology and innovation for sustainable growth and new opportunities Femdika, Donci Valentitah; Julita, Mardiana; Amara, Satya; Maisarah, Nur Ilya; Sembiring, Indra Refipal
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.7-10

Abstract

Halal agri food sector is influenced by rapid transformation driven by growing global demand, increased consumer awareness of health and ethical considerations, as well as advances in technology. Therefore, this research aimed to discuss the importance of maintaining halal integrity in food production, processing, and distribution, particularly in the era of Industry 4.0. Key drivers of innovation were explored, including the expanding Muslim population, evolving consumer preferences, and increasing sustainability concerns. The impact of technology such as blockchain, Internet of Things (IoT), and Artificial Intelligence (AI) on enhancing traceability and transparency in halal supply chain was reported. Strategies for future development comprised raising public awareness, integrating halal assurance systems with advanced technology, and strengthening collaboration among governments, industry stakeholders, and certification bodies. Significant challenges were also addressed, including fragmented global halal standards, complex certification processes, and high implementation costs. Halal agri-food sector can achieve sustainable growth and remain competitive in the global market by accepting technological innovation and enhancing cooperation among stakeholders.
Perancangan Compensable Factor dan Job Grading pada Sistem Kompensasi UKM Kuliner (Studi Kasus UKM XYZ) Maulana, Salsabila; Aryani, Meydiana Triwidha; Wulandari, Eka; Ajriya, Ahmil; Lestari, Ambar; Sembiring, Indra Refipal
Jurnal Disrupsi Bisnis Vol. 6 No. 4 (2023): [Juli-Agustus] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i4.30245

Abstract

Usaha Kecil dan Menengah (UKM) berkontribusi pada PDB sebesar 61,97% atau sekitar Rp 8,5 triliun dan menyediakan banyak lapangan pekerjaan. Sektor kuliner memiliki kontribusi sebesar 30% dari pendapatan sektor pariwisata dan ekonomi kreatif. UKM XYZ merupakan salah satu UKM kuliner yang mengalami pertumbuhan yang pesat namun belum mengimplementasikan sistem kompensasi yang dapat menarik dan mempertahankan SDM yang berkualitas. Penelitian ini bertujuan untuk menganalisis compensable factors yang sesuai dengan UKM XYZ dan menyusun sistem kompensasi berbasis job grading. Metode yang digunakan yaitu analisis deskriptif melalui pendekatan Hay Method. Hasil dari penelitian ini didapatkan bahwa ada 10 compensable factor yang diterapkan UKM XYZ, job grading dengan metode given membuat UKM XYZ memiliki lima grade jabatan. Grade I terdiri terdiri dari jabatan kasir dan waitress. Grade II terdiri dari outlet leader, staff central kitchen, dan staff admin. Kemudian untuk grade III terdiri dari jabatan staff tax, dan staf finance. Grade IV terdiri dari jabatan area manager. Terakhir, grade V terdapat jabatan general manager finance, general manager central kitchen, dan general manager operational.
Electric Vehicle Purchase Intentions Among Millennials in Jabodetabek: An Analysis of the Theory of Planned Behavior and Motivation with Gender as a Moderator Afrianti, Via; Sarma, Ma’mun; Sembiring, Indra Refipal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7600

Abstract

Global warming can be caused by various sectors, one of which is the transportation sector. The use of gasoline is one of the main contributors to energy consumption. Conventional cars typically use gasoline as fuel to support the mobility of their users. The use of this fuel can have negative impacts on the environment, such as greenhouse gas emissions and air pollution. Therefore, electric vehicles could be a potential solution to reduce these impacts. However, it cannot be denied that there are several barriers to the adoption of electric vehicles. Through the Theory of Planned Behavior (TPB) analysis, this study explores the influence of attitudes toward behavior, subjective norms, and perceived behavioral control on the intention to purchase electric vehicles among millennials. Additionally, it examines the motivations of millennials in their purchase intentions and the moderating role of gender in the intention to buy electric vehicles. The study sample consists of millennials living in the Jabodetabek area with an interest in electric vehicles. A quantitative method with a Structural Equation Modeling (SEM)-PLS approach is used to analyze the relationships among the variables studied. The results show that TPB and motivation influence the intention to purchase electric vehicles among millennials in Jabodetabek. Meanwhile, gender moderation only influences the relationship between perceived behavioral control and the intention to buy electric vehicles among millennials in Jabodetabek.