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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata Journal of Social Service and Empowerment
Sahlan Toro
Politeknik Sahid
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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SWOT Analysis In Strategy Sales Call on Sales and Marketing Department At The Hotel All Seasons Jakarta Thamrin Asmawih; Daniel Stephanus Limidy; Sahlan Toro; Tobaroni; Diyan Maulidasari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.257

Abstract

Purpose: This research reviews the sales call strategy on the room occupancy rate at the All-Seasons Jakarta Thamrin. The process of this sales call has strengths, weaknesses from within, and opportunities and threats from outside, which are presented in the results of the SWOT data processing technique consisting of IFAS and EFAS Matrix. Based on the analysis, it is known that the position of All Seasons Jakarta Thamrin is currently in quadrant I, namely the part of the Growth strategy or aggressive growth, with an IFAS score of 1.09 and an EFAS score of 0.59. Thamrin Hotel. This research aims to discover the sales call strategy's strengths, weaknesses, opportunities, and threats. Research methods: This research uses a descriptive research method Qualitative. To answer the problems encountered by collecting data. This is done by describing or describing the data that has been collected. The process of determining the sample was carried out by using purposive sampling with four respondents who were taken randomly. The products offered are rooms, meeting packages, and products. The skills mastered are communication, Public Speaking, analytics, and negotiations to create win-win solutions between guests and hotels. Result and discussion: This research shows that the room occupancy rate sales call at Hotel All Seasons Jakarta Thamrin has good internal strength and opportunities externally to seize the existing market. Although it still requires more teams to support operations. Apart from having a millennial concept, this hotel is also located in a strategic business district, department stores, and tourist attractions in downtown Jakarta. Prices negotiated during sales call activity can be an opportunity or a threat. Implication: Prices negotiated during sales call activity can be an opportunity or a threat. The asking price can be above the contract price. However, it can also be a threat because the asking price is higher than the standard room price that has been determined, and it is necessary to increase promotion and advertising and develop social media as an advertising tool to ensure comfort, profit, and flexibility of booking hotel rooms to salespeople.   Keywords: Hotel, Occupancy, Sales Call, Strategy.
Pengembangan Objek Wisata Arung Jeram Sebagai Daya Tarik Di Gayo Rafting Kabupaten Aceh Tengah Baskoro Harwindito; Reni Sulistyowati; Armand; Sahlan Toro; Bayu Anggara Sajangbati
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan dari penelitian ini adalah kurangnya dana untuk proses pengembangan objek wisata arung jeram Gayo Rafting dalam melengkapi sarana prasarana karena dikelolai oleh pihak swasta tentu ini menjadi penghambat dalam pengembangan, ditambah lagi kurangnya aktivitas wisata yang dapat dilakukan wisatawan, serta tercemarnya lingkungan sungai Pesangen akibat limbah sisa pemotongan ayam dan sampah dari kota. Penelitian ini dilakukan bertujuan untuk merancang strategi untuk pengembangan objek wisata arung jeram Gayo rafting, Metodologi dalam penelitian ini metode yang digunakan peneliti adalah kualitatif yang digunakan untuk mencari tahu peran dari pemerintah dan pengelola dalam pengembangan objek wisata arung jeram Gayo Rafting. Kemudian untuk mengetahui kendala dalam pengembangan objek wisata arung jeram Gayo Rafting, serta untuk mengetahui strategi yang tepat dalam pengembangan objek wisata arung jeram Gayo Rafting, peneliti menggunakan metode analisis SWOT. Implikasi hasil penelitian ini didapat berdasarkan perhitungan dari Matrik EFAS & IFAS, objek wisata arung jeram Gayo Rafting berada dititik kuadran 1 yaitu kuadran strategi agresif. Dimana objek wisata arung jeram Gayo Rafting memiliki banyak kekuatan dan peluang agar dapat maju dan berkembang kearah yang lebih baik.
Potensi Wisata Danau Biru Cigaru Di Desa Cigaru, Cisoka, Kabupaten Tangerang, Banten Achyas Hidayat Purwaganda; Sahlan Toro; Rd Rita Ritasari; Rully Anggi Akbar; Felix Donato
Jurnal Sains Terapan Pariwisata Vol. 8 No. 2 (2023): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v8i2.265

Abstract

Tujuan: Penelitian ini bertujuan untuk mengetahui potensi-potensi yang dimiliki Danau Biru Cigaru untuk meningkatkan angka kunjungan wisatawan.Metodologi: Penelitian ini menggunakan pendekatan kualitatif, sedangkan data diperoleh melalui wawancara, observasi dan dokumentasi.Implikasi: Kondisi Danau Biru Cigaru saat ini memerlukan bantuan berupa dana untuk pembangunan-pembangunan serta perawatan fasilitas-fasilitas yang tidak terawat akibat penutupan wisata selama pandemi covid-19.
Cultural Management as a Tourist Attraction in Indonesia Beautiful Miniature Park (TMII) Muhammad Imam Ghazali; Maryetti Maryetti; Sahlan Toro; FX Setiyo Wibowo; Ritasari
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.792

Abstract

Purpose: This study has goals to analyze how cultural management is implemented into tourism attraction at Indonesia beautiful miniature park (TMII) and to identify the challenges encountered in the management process.  Research methods:  This research employs a descriptive qualitative method with data collected through interviews, observations, and documentation. Data analysis applies the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing with verification. Data validation is strengthened through member checking to ensure that the researcher’s interpretation aligns with the information provided by the informants. Results: The findings reveal that cultural management at TMII is implemented in a structured and collaborative manner through regular cultural performances, active involvement of regional pavilions in presenting authentic local traditions, and digital promotion strategies that target younger audiences. Educational programs for students further enhance the role of TMII as both a recreational and learning space. However, the research also identifies key challenges, including limited participation of younger generations, shortage of local cultural performers, and insufficient supporting infrastructure to maximize visitor experiences. Conclusions: TMII needs to further strengthen cultural sustainability by integrating innovation in cultural performances, expanding the use of digital platforms to attract broader audiences, and involving local communities more actively. Enhancing infrastructure, encouraging intergenerational cultural transmission, and fostering broader collaboration with educational and cultural institutions are essential to maintaining TMII’s relevance as a cultural tourism destination. Contributions: This study recommends the importance of a cross-stakeholder collaboration model, especially community involvement as cultural performers.
Studi Kelayakan Bisnis pada Suluh & Salt Budi Bagaskoro; Alexcius Renold Yohan; Sahlan Toro; Ria Aryani; Muchamad Chilmi; Angennisa Prima Meidina
Journal of Social Service and Empowerment Vol. 3 No. 1 (2026): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v3i1.478

Abstract

  ABSTRACT Tujuan: Untuk mengetahui kelayakan usaha pada Suluh & Salt yang merupakan produk home industri, terdapat aspek nonfinansial  yang ditinjau, yaitu aspek hukum, aspek pasar dan pemasaran, aspek teknis dan teknologi, serta aspek lingkungan hidup dan aspek finansial yang di analisis dengan metode net present value (NPV), internal rate of return (IRR), net benefit/cost (Net B/C), payback periode (PP), break event point (BEP). Metodologi: Metode pengumpulan data dilakukan dengan teknik observasi dan studi literatur. Teknik analisis kualitatif untuk menilai aspek hukum, aspek pasar dan pemasaran, aspek teknis dan teknologi serta aspek lingkungan hidup, dan analisis kuantitatif untuk menilai aspek finansial. Implikasi: Menunjukan bahwa Suluh & Salt: (1) Ditinjau dari aspek hukum Suluh & Salt dinyatakan “belum layak” untuk dijalankan karena belum memiliki izin apapun, (2) Ditinjau dari segi aspek pasar dan pemasaran, Suluh & Salt dinyatakan “layak” untuk dijalankan, (3) Ditinjau dari aspek teknis dan teknologi Suluh & Salt dinyatakan “layak” untuk dijalankan, (4) Ditinjau dari aspek lingkungan hidup Suluh & Salt dinyatakan “layak” untuk dijalankan, (5) Ditinjau dari aspek finansial Suluh & Salt dinyatakan “layak” untuk dijalankan tetapi dengan catatan yaitu ada satu metode dari aspek finansial yang masih belum tercapai yaitu net benefit/cost (Net B/C). Kata kunci: Kelayakan Usaha, Aspek Nonfinansial, Aspek Finansial, Home Industri ABSTRAK Purpose: The purpose is to determine the business feasibility of Suluh & Salt, a home industry product, in terms of non-financial aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, environmental aspects, and financial aspects, which are analyzed by the net present value (NPV) method, internal rate of return (IRR), net benefit/cost (Net B/C), payback period (PP), and break even point (BEP). Methodology: The data collection method used observation techniques and literature studies. The data analysis technique assessed legal, market, and marketing aspects, technical and technological aspects, and environmental aspects, and quantitative analysis assessed financial aspects. The type of data used for this research consists of internal and external data, which are both qualitative and quantitative. Implications: The results of this study indicate that Suluh & Salt: (1) In terms of the legal aspect, Suluh & Salt is declared "not feasible" to run because it does not have any permits, (2) In terms of market and marketing aspects, Suluh & Salt is stated " feasible” to run, (3) From a technical and technological perspective, Suluh & Salt is declared “feasible” to run, (4) From an environmental perspective, Suluh & Salt is declared “feasible” to run, (5) From a financial perspective, Suluh & Salt & Salt was declared "feasible" to run but with a note that there is one method from the financial aspect that has not been achieved, namely net benefit/cost (Net B/C). Keywords: Business Feasibility, Non-financial Aspects, Financial Aspects, Home Industry
Co-Authors Achyas Hidayat Purwaganda Alexcius Renold Yohan Angennisa Prima Meidina Armand Asmawih Baskoro Harwindito Bayu Anggara Sajangbati Budi Bagaskoro Daniel Stephanus Limidy Diyan Maulidasari Felix Donato FX Setiyo Wibowo Maryetti Maryetti Muchamad Chilmi Muhammad Imam Ghazali RD Rita Ritasari Reni Sulistyowati Ria Aryani Ritasari Rully Anggi Akbar Tobaroni