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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Reni Sulistyowati
Politeknik Sahid
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Marketing Strategy of Sari Delicatessen Pastry Shop at Sari Pacific Jakarta Marya Yenny; Reni Sulistyowati; Maryetti; Milanda Afriani
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.279 KB) | DOI: 10.56743/ijothe.v1i2.15

Abstract

ABSTRACT Purpose: This research aims to discover a marketing strategy that could improve pastry products at Sari Delicatessen Sari Pacific Jakarta. Research methods: The data collection method used was purposive sampling. This research is descriptive qualitative using SWOT analysis to evaluate and identify opportunities, maximize strength, decrease weakness and avoid threats. Results and discussion: The S-O, S-T, W-O, and W-T strategies implemented to improve pastry products at Sari Delicatessen Sari Pacific Jakarta are creating more variated products, expanding market segments, creating new products for home delivery, and also developing facilities to accommodate the customer’s needs. The score for internal factors of Sari Delicatessen Sari Pacific Jakarta is 3.65, and the external factor score is 3.55. Thus, it can be concluded that the business position matrix in the IFAS and EFAS is in quadrant 1 or has a solid competitive position and fast market growth. Implication: The pastry products at Sari Delicatessen at Hotel Sari Pacific Jakarta need to maintain factors that fall into the category of opportunities so that marketing strategies through the optimal promotion are expected to increase sellers of pastry products at Sari Delicatessen. Keywords: hotel, pastry shop, marketing strategy, SWOT analysis.
Pengembangan Objek Wisata Arung Jeram Sebagai Daya Tarik Di Gayo Rafting Kabupaten Aceh Tengah Baskoro Harwindito; Reni Sulistyowati; Armand; Sahlan Toro; Bayu Anggara Sajangbati
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Tujuan dari penelitian ini adalah kurangnya dana untuk proses pengembangan objek wisata arung jeram Gayo Rafting dalam melengkapi sarana prasarana karena dikelolai oleh pihak swasta tentu ini menjadi penghambat dalam pengembangan, ditambah lagi kurangnya aktivitas wisata yang dapat dilakukan wisatawan, serta tercemarnya lingkungan sungai Pesangen akibat limbah sisa pemotongan ayam dan sampah dari kota. Penelitian ini dilakukan bertujuan untuk merancang strategi untuk pengembangan objek wisata arung jeram Gayo rafting, Metodologi dalam penelitian ini metode yang digunakan peneliti adalah kualitatif yang digunakan untuk mencari tahu peran dari pemerintah dan pengelola dalam pengembangan objek wisata arung jeram Gayo Rafting. Kemudian untuk mengetahui kendala dalam pengembangan objek wisata arung jeram Gayo Rafting, serta untuk mengetahui strategi yang tepat dalam pengembangan objek wisata arung jeram Gayo Rafting, peneliti menggunakan metode analisis SWOT. Implikasi hasil penelitian ini didapat berdasarkan perhitungan dari Matrik EFAS & IFAS, objek wisata arung jeram Gayo Rafting berada dititik kuadran 1 yaitu kuadran strategi agresif. Dimana objek wisata arung jeram Gayo Rafting memiliki banyak kekuatan dan peluang agar dapat maju dan berkembang kearah yang lebih baik.
Analisis Ability to Pay Mahasiswa Politeknik Sahid Jakarta Nicko Gana Saputra; Reni Sulistyowati; Angga Pardosi
Jurnal Sains Terapan Pariwisata Vol. 5 No. 1 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Sahid Polytechnic is one of the universities in the field of tourism that has been established since 1983 under the part of the Sahid Jaya Education and Social Foundation. Along with the development of tourism education in Indonesia, causing more and more new universities so that the Sahid Polytechnic must compete fiercely to find new students. In 2019 the number of students at the Sahid Polytechnic is 1,431 students. This study was conducted to analyze the students' ability to pay for tuition at the Sahid Polytechnic in Jakarta, and there needs to be an increase in the priority of the service dimensions of the Sahid Polytechnic management, including the satisfaction of obtaining services from Sahid Polytechnic staff, security and comfort in the campus area and ease in obtaining campus facilities. The method of collecting data by distributing questionnaires to Sahid Polytechnic students with sampling using the Slovin method so that 93 students were obtained as respondents. Ability To Pay measurements use the household budget method. The results of the study were the estimated average ATP value of Rp.1,530,322, - with a median of Rp. 1,500,000. The biggest ATP of students is in the scenario between Rp.750,000 - Rp. 1,150,000 as much as 86%. By increasing the priority dimensions expected by students, ATP from Sahid Polytechnic students will increase.
Analisis Strategi Pemasaran Kamar Hotel Di Qunci Villas Hotel Lombok Nicko Gana Saputra; Reni Sulistyowati; Raehanun
Jurnal Sains Terapan Pariwisata Vol. 5 No. 2 (2020): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Abstract

Lombok is one of the tourism destinations that is quite attractive to domestic and foreign tourists. It causes the competition of the tourism world in Lombok getting tougher. one of them is hospitality business. To deal with the competition, of course the hotel needs a strategy in marketing its products, especially rooms which are the main products of the hotel. As well as the Qunci villas in Lombok hotels in determining the right marketing strategy, an analysis is certainly needed. This study was tested using SWOT analysis by identifying internal and external factors of the hotel, namely analysis of internal factors (strengths and weaknesses) and external factors (opportunities and threats) then formulated into External Internal Matrices, Cartesian Diagrams, and Swot Matrix. From the results of the analysis carried out on the Cartesian diagram, the Qunci villas position of the hotel is located in quadrant II which is a diversification position, wich mean even Qunci villas hotel lombok despite facing many threats it have the power to deal with these threats. In this case Qunci Villas has several alternative strategies, such as SO, ST, WO, and WT. with one selected strategy it is the ST strategy. ST's strategy that is suitable for Qunci Villas Hotel is to increase the expenditure of new lodging packages and promo packages that have never been held before, as well as adding and modifying products and facilities, then maximizing the use of technology owned by the hotel to expand the target market, thereby increasing occupancy and income at Qunci Villas Hotel Lombok.
Co-Authors Angga Pardosi Armand Baskoro Harwindito Bayu Anggara Sajangbati Marya Yenny Maryetti Milanda Afriani Nicko Gana Saputra Raehanun Sahlan Toro