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Marketing Strategy at Hotel Sentral Cawang, East Jakarta Anik Yuniati; Yulianti; Jaja Miharja; Mita Purnamasari; Felmiwati Sendow
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.259

Abstract

Purpose:  This study aims to analyze the marketing strategy at Hotel Sentra Cawang, East Jakarta and To find out the marketing strategy at Hotel Sentral Cawang East Jakarta. Research methods: This study uses a qualitative approach to determine the SWOT analysis on the strategy marketing at the Central Cawang Hotel, East Jakarta. This tool compiles the company's strategic factors and uses a matrix TOWS or SWOT matrix and internal and external matrices. Results and discussion: From the identification of internal and external strategic factors, it is known that the position and profile of Hotel Sentral Cawang, East Jakarta, has a strong market competitive position in the industry. Hotel Sentral Cawang, East Jakarta, must improve product quality, facilities, service, and distribution. Implication: TO find out the condition of the Central Cawang Hotel strategically based on SWOT analysis. Then, according to the SWOT Matrix, determine a marketing strategy with 7P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process). This research was tested using SWOT analysis by identifying internal and external factors and then formulated in the Cartesian diagram, Internal and External Matrix, and SWOT Matrix. The position of Hotel Sentral Cawang, East Jakarta, on the results of the Cartesian Diagram Analysis, is in Cell 1, in a growth and development position, which is a substantial market competitive position. In the SWOT Matrix, Hotel Sentral Cawang, East Jakarta, can use four alternative strategies: the So, Wo, ST, and WT strategies.   Keywords: SWOT Analysis, SWOT Matrix, Marketing Strategy
Pelatihan Wirausaha Masyarakat Kampung Cilengkong Kecamatan Pamijahan-Bogor Untuk Menghadapi Masyarakat Ekonomi Asean (Mea) Dalam Mengoptimalisasikan Potensi Panen Singkong Yulianti Yulianti; Dewi Ayu Kusumaningrum
Jurnal Sains Terapan Pariwisata Vol. 2 No. 2 (2017): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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The ASEAN Economic Community (MEA) can be a good marketing area for farmers with well-planned training and planned expertise. Due to the knowledge and skills that are always up to date certainly can create a competitive product but still pay attention to the value of local culture and using local raw materials. So it has its own uniqueness that is not owned by other countries. One of them is by preserving traditional food that is processed in a creative way. Local food ingredients such as cassava that can grow easily, quickly and efficiently. During this processed into several types of traditional cakes, but when viewed from the physical chemical properties of the material, cassava can be processed into raw material substitute wheat. Based on the information obtained, that the main producer of this village is cassava. So far, the harvest obtained by the villagers is generally sold directly to the market without any other process at a cheap price. This is the basis for the selection of training topics in this community service is processed products cassava harvest. Implementation of food processing training, product packaging and how to sell products with the theme "Cassava Build Cilengkong" was held in the Assembly Ta'lim Cilengkong, Pamijahan, Bogor regency, West Java. Operation for 1 day on Thursday, April 13, 2017. Training participants are PKK mothers, DKM mothers (Council of Mosque Prosperity), housewives. Attendees were 50 people. Implementation; Site Survey, Proposal Submission, Coaching Preparation, Implementation of Training Activities with training method of giving materials. Then proceed with the practice directly in the processing of cassava products in the form of coaching. So that participants can hone their skills directly. In this Training are proposed Plastic packaging suitable for use, the addition of packaging labels with attractive brand logo, material composition information, manufacturing date and expiration, storage method, production place and contact number. In this case the villagers are taught how to sell their products of creation by manual or online
Analisis Dampak Pembangunan Infrastruktur Dan Peningkatan Pelayanan Di Dermaga Kali Adem Muara Angke Terhadap Peningkatan Jumlah Pengunjung Berwisata Ke Kepulauan Seribu Yulianti; Yuniati, Anik; Rini, Nuryadina Augus; Rafli, Yunita Amellia
Jurnal Sains Terapan Pariwisata Vol. 9 No. 3 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i3.435

Abstract

Tujuan: Penelitian ini bertujuan untuk menganalisis tingkat kepuasan Wisatawan yang menggunakan Dermaga Kali Adem sebagai titik pemberangkatan menuju Kepulauan Seribu, dengan fokus pada elemen fasilitas dan pelayanan yang tersedia di dermaga tersebut.Metode: yang digunakan adalah pendekatan kualitatif dengan teknik analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang ada, serta pengolahan data guna menentukan strategi yang tepat dalam meningkatkan daya saing. Pengumpulan data dilakukan melalui wawancara langsung dengan petugas dermaga, observasi langsung di lapangan, serta penyebaran Elektronik Form (E-Form) kepada Wisatawan.Implikasi: ini diharapkan memberikan gambaran mengenai bagaimana perbaikan Infrastruktur dan peningkatan pelayanan di dermaga Kali Adem berdampak pada peningkatan jumlah pengunjung yang ingin memiliki pengalaman berlibur ke Kepulauan Seribu. Berdasarkan hasil analisis, perbaikan fasilitas dan pelayanan di dermaga ini terbukti memiliki dampak yang signifikan terhadap peningkatan kepuasan pengunjung, sehingga memberikan peluang strategis untuk mempertahankan daya saing Dermaga Kali Adem dalam menghadapi gempuran pemasaran wisata dari kompetitor lain, baik di darat maupun di tempat wisata lainnya. Penelitian ini diharapkan dapat menjadi acuan bagi Pengelola Dermaga dan pemangku kepentingan pariwisata dalam mengembangkan strategi yang lebih baik dan kuat untuk meningkatkan kualitas layanan dan Infrastruktur.
Co-Authors Anik Yuniati Felmiwati Sendow Jaja Miharja Kusumaningrum, Dewi Ayu Mita Purnamasari Rafli, Yunita Amellia Rini, Nuryadina Augus Yuniati, Anik