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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Eastasouth Journal of Effective Community Services The Es Accounting and Finance West Science Social and Humanities Studies PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Afrizal Afrizal
STIE Eka Prasetya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemberdayaan Pelaku UMKM Dalam Rangka Meningkatkan Kelangsungan dan Mengembangkan Usaha Bakmie Purnama Muh. Aniar Hari Swasono; Rizal Bakti; Yusniar Yusniar; Montaris Silaen; Afrizal Afrizal
Eastasouth Journal of Effective Community Services Vol 2 No 01 (2023): Eastasouth journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v2i01.141

Abstract

Pengabdian ini fokus pada upaya pemberdayaan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam konteks pengembangan bisnis Bakmie Purnama. Tujuan utama dari Pengabdian ini adalah untuk menganalisis strategi pemberdayaan yang diterapkan untuk meningkatkan kelangsungan dan pengembangan usaha Bakmie Purnama. Metode Pengabdian melibatkan wawancara mendalam dengan pemilik usaha, analisis data kualitatif, serta pengamatan langsung terhadap operasional usaha. Melalui program pemberdayaan yang terfokus, termasuk pelatihan keterampilan, bimbingan pengelolaan usaha, serta dukungan dalam hal pemasaran dan pengembangan produk, Pengabdian ini menunjukkan bahwa pelaku UMKM Bakmie Purnama mampu mengatasi berbagai tantangan bisnis dan meningkatkan daya saing mereka di pasar. Hasil analisis menunjukkan peningkatan dalam efisiensi operasional, kualitas produk, dan efektivitas pemasaran. Hasil Pengabdian ini memberikan pandangan mendalam tentang pentingnya pemberdayaan pelaku UMKM dalam menghadapi persaingan bisnis yang semakin kompleks. Pengalaman Bakmie Purnama menjadi contoh nyata tentang bagaimana kombinasi strategi pemberdayaan dan upaya pengembangan dapat memengaruhi pertumbuhan bisnis yang berkelanjutan dan menguntungkan.
The Effect of Artificial Intelligence Adoption, Machine Learning, and AI Ethics on Product Innovation in Start-ups in Bogor Afrizal Afrizal; Hildawati Hildawati; Sehan Rifky; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.906

Abstract

This research investigates the influence of artificial intelligence (AI) adoption, machine learning (ML) integration, and AI ethics on product innovation within Bogor's startup ecosystem. A quantitative approach was employed, collecting data through an online survey from 180 startups. Structural equation modeling with Partial Least Squares (PLS) 3 was utilized for data analysis. The results reveal significant positive relationships between AI adoption, ML integration, AI ethics, and product innovation. AI adoption and ML integration positively impact product innovation, while adherence to ethical AI practices also plays a crucial role. These findings highlight the importance of leveraging AI technologies responsibly and ethically to drive innovation within startup ecosystems. Policymakers, entrepreneurs, investors, and other stakeholders can utilize these insights to foster a conducive environment for sustainable growth and innovation in Bogor's startup community.
The Impact of Data Volume and Analytical Complexity in Big Data Technology on Financial Performance Prediction in Financial Companies in Indonesia Tanti Widia Nurdiani; M. Anas; Afrizal Afrizal; Indra Sulistiana
The Es Accounting And Finance Vol. 2 No. 01 (2023): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esaf.v2i01.155

Abstract

This quantitative research explores the intricate relationship between data volume, analytical complexity, and their combined impact on financial performance prediction across 25 Indonesian financial companies. This study utilizes multiple regression analysis and statistical techniques using IBM SPSS Statistics version 26 to uncover the dynamics at play. The findings show that data volume and analysis complexity have a significant and positive role in improving financial performance prediction. The symbiotic relationship between these factors underscores the importance of adopting a holistic approach to data management and analysis. The results of this study have profound implications for financial professionals, data scientists, and decision makers, as it provides a roadmap for utilizing Big Data technology for more accurate and informed decision making in the Indonesian financial sector.
The Influence Of Entrepreneurial Characteristics And The Utilization Of Digital Media On The Success Of Culinary Msmes In Medan Deli District (With The Object Of Msmes Using Digital Media) Elisabeth Nainggolan; Sri Rezeki; Afrizal Afrizal; Padila Dwi Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8390

Abstract

This study aims to analyze the influence of Entrepreneurial Characteristics and Digital Media Utilization on the Success of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Medan Deli District. Culinary MSMEs play a significant role in the local economy, particularly in creating jobs and increasing community income. However, many culinary MSMEs in Medan Deli District face challenges in developing their businesses, such as a lack of confidence in taking risks and limited use of digital media to expand their markets. In this study, entrepreneurial characteristics such as leadership, risk-taking courage, and the ability to innovate are identified as key factors in business success, while the use of digital media is expected to increase market reach and operational efficiency of culinary businesses. This study uses multiple linear regression methods to analyze the relationship between these two independent variables and the success of culinary MSMEs. The results of this study are expected to provide insights and recommendations for culinary MSMEs in Medan Deli District to optimize their entrepreneurial potential and utilize digital technology to achieve greater success in their businesses.
Utilization of E-Commerce and Innovation And Thus Their Impact on The Success of Culinary MSMES Businesses in East Medan: Pemanfaatan E-Commerce dan Inovasi Serta Dampaknya terhadap Keberhasilan Usaha UMKM Kuliner di Medan Timur Jennifer Tantri; Afrizal Afrizal
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.312

Abstract

Medan Timur District, covering an area of 8.89 km² with a population of 117,035, serves as a hub for informal economic growth, particularly in the diverse and innovative culinary MSME sector. The shift in consumer behavior toward online shopping via platforms such as GoFood, GrabFood, and ShopeeFood poses challenges for culinary MSMEs due to limitations in technology, digital marketing knowledge, and online business management, which reduce competitiveness and market opportunities. This study aims to examine the impact of e-commerce utilization and innovation on the success of culinary businesses in Medan Timur and provide practical recommendations to support MSME sustainability. The research employs a quantitative descriptive method with a population of 350 culinary MSME actors and a sample of 187 respondents determined using Slovin’s formula with a 5% margin of error. The results indicate that both partially and simultaneously, e-commerce utilization and innovation have a significant effect on business success.
Co-Authors Arnes Yuli Vandika Bakti, Rizal Elisabeth Nainggolan Hildawati Indra Sulistiana Jennifer Tantri M. Anas Montaris Silaen Muh. Aniar Hari Swasono Padila Dwi Kusuma Sehan Rifky Sri Rezeki Tanti Widia Nurdiani Yusniar Yusniar