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All Journal Jurnal Manajemen dan Bisnis Indonesia JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI ComTech: Computer, Mathematics and Engineering Applications Jurnal Entrepreneur dan Entrepreneurship Jurnal Informatika dan Sistem Informasi Aiti: Jurnal Teknologi Informasi JITSI : Jurnal Ilmiah Teknologi Sistem Informasi Abdiformatika: Jurnal Pengabdian Masyarakat Informatika IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Kartika Gianina Tileng
Universitas Ciputra
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mathematics Social Sciences Other

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Journal : Jurnal Entrepreneur dan Entrepreneurship

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Usability Testing on E-Commerce Shopee Based on Mobile Application with Cognitive Walkthrough Method to Increase Entrepreneurial Attamimi, Alfarizi Alif; Tileng, Kartika Gianina
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2214

Abstract

As we know, currently the use of mobile e-commerce is becoming a trend as an opening for entrepreneurs. As a supporter of creative entrepreneurship, it is necessary to develop a user interface and user experience. To create a quality mobile application, one of the steps that can be taken is to carry out a usability testing. This study aims to measure and provide recommendation for improvements in e-commerce based on the Shopee mobile application based on the results of the usability evaluation which is reviewed by Shopee users, effectiveness, efficiency and satisfaction. After conducting usability testing on e-commerce based on Shopee’s mobile apps with the cognitive walkthrough method and the System Usability Scale (SUS), the results of the research on aspects of effectiveness are 93%, the level of speed efficiency every second is 0,08 and 72% satisfaction. To increase the usability level of e-commerce based apps, this study designed a recommendation on the Shopee e-commerce application that changes the layout of the pages and menus, and the others is simplifies the display.
Co-Authors Adi Suryaputra Paramita Attamimi, Alfarizi Alif Billy Agustian Dharmawan Celinka Eira Jove Christian Dinie Prasucivia Hemas Gunawan, Angela Melia Lim, Alex Sander Livanty Efatania Dendy Marsyel Thixman Monica Adelya Putri Ong Felycia Christiana Ong Felycia Christiana, Ong Felycia Raja, Joshua Hasian Lumban Rinabi Tanamal Stephanus Eko Wahyudi, Stephanus Eko Tirta Loanata Umar, Fauzia Yosua Setyawan Soekamto Yulius Andre