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All Journal Manajemen Bisnis Kompetensi Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Bina Praja JIMP: Jurnal Ilmiah Manajemen Pancasila Greenation International Journal of Tourism and Management
Yuli Ardianto, Yuli
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN Thalib, Supriadi; Setiarini, Setiarini; Ardianto, Yuli
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty
PENGARUH KONDISI KEUANGAN, RASIO KEGAGALAN HUTANG, UKURAN PERUSAHAAN DAN REPUTASI KANTOR AKUNTAN PUBLIK TERHADAP PENERIMAAN OPINI GOING CONCERN Ardianto, Yuli
Manajemen Bisnis Kompetensi Vol. 09 No.01 Juni 2014
Publisher : Manajemen Bisnis Kompetensi

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ABSTRACT The use of financial condition variable and the debt default is based on the assumption that Going Concern Opinion (GCO) is given only when the company experience financial distress. The size of the company, then, is used as variable due to the reason that the bigger the company, the easier it is to overcome the financial distress as it has stronger board of management. Therefore, the possibility to accept GCO is less compare to the smaller company. Professional accountant public offices keep their reputation by giving opinion according to the auditing result even when they have financial distress and is being audited by bigger Public Accountant Office. The possibility to receive GCO is bigger. The results showed that the financial condition of all significant variables, all three have a significance level of less than 5%. Financial ratios reflect the company's ability to complete its obligations so that all three ratios may affect the likelihood of receiving going-concern opinion. While the other variables, including the failure of debt, company size and reputation of a public accounting firm, they were not significant because it has a greater significance level of 5%. This indicates that the auditor only concerned with financial factors will make a decision at the time of going concern opinion Keywords: Going Concern Opinion, Financial Ratio, Reputation Of Accountant Public,  Financial Condition  
Pengaruh Kompensasi dan Kepuasan Kerja terhadap Kinerja Karyawan: Studi Kasus PT Bank XYZ (Persero) Tbk Ardianto, Yuli; Riskarini, Dian; Baharuddin, Gunawan; Handayani, Sri Puspita
Jurnal Bina Praja Vol 16 No 2 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.377-388

Abstract

This research investigates the relationship between compensation and job satisfaction, as well as the influence of the latter on employee performance and productivity at PT Bank XYZ (Persero) Tbk, South Jakarta. By using SmartPLS 4.1.0.1 partial least square in analyzing the data from 135 respondents, it was found that compensation has a positive effect on employee performance but no influence on productivity, while job satisfaction has a positive effect on productivity but no influence on performance. The results showed that employee productivity has a significant influence on performance. Moreover, this study indicated that employee productivity mediates the relationship between job satisfaction and performance but fails to mediate the relationship between compensation and performance.
PENGARUH AMBIENT MARKETING DAN VIRAL MARKETING TERHADAP BRAND AWARENESS (STUDI KASUS KAMPANYE TRIV CRYPTO EXCHANGE “STAKING CRYPTO, TIDUR DAPAT DIVIDEN”) Ratna Surya Ningrum, Shafira; Widyastuti, Sri; Ardianto, Yuli; Nugroho, Adi
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 6 No. 1 (2026): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/a0sfzp13

Abstract

The intensifying competition in the cryptocurrency industry is compelling companies to develop unconventional marketing strategies to enhance brand awareness, particularly targeting Generation Z. This study aims to analyze the impact of ambient marketing and viral marketing on brand awareness in TRIV's campaign “Staking Crypto and Earn Dividends While You Sleep”. This study adopted a quantitative approach using a descriptive explanatory methodology based on a questionnaire survey of 150 respondents selected via purposive sampling. Data were analyzed using validity verification, reliability verification, classical assumption verification, and multiple linear regression analysis. The research findings indicate that public space marketing and viral marketing influence brand awareness partially and simultaneously, with viral marketing emerging as the dominant variable. This finding supports the effectiveness of integrating unconventional marketing strategies with viral content for enhancing brand awareness within the cryptocurrency industry.
Brand Image Analysis as Examined Through Perceived Exhibition Atmosphere and Art Involvement With Visitor Satisfaction as an Intervening Variable (An Empirical Study at Museum MACAN, Jakarta) Waraswasti, Popy Francisca; Thalib, Supriadi; Hatta, Iha Haryani; Ardianto, Yuli
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.768

Abstract

This study examines the influence of Perceived Exhibition Atmosphere and Art Involvement on Brand Image, with Visitor Satisfaction as an intervening variable among visitors to Museum MACAN Jakarta. The study is motivated by the growing popularity of contemporary art museums in Indonesia, which has not always been accompanied by strong visitor satisfaction and a sustainable brand image. A preliminary survey revealed a predominance of neutral responses across key variables, indicating perceptual ambiguity as well as practical and academic gaps in the Indonesian museum context. A quantitative approach with a cross-sectional design was employed. Data were collected through questionnaires from 200 Museum MACAN visitors aged 17–60 using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine causal relationships and the mediating role of visitor satisfaction. The results demonstrate that Perceived Exhibition Atmosphere and Art Involvement have a positive and significant effect on Visitor Satisfaction and Brand Image. Furthermore, Visitor Satisfaction has a positive and significant effect on Brand Image and mediates the relationship between the antecedent variables and brand image. These findings highlight that visitor satisfaction plays a critical role in translating exhibition experiences and artistic engagement into a positive and sustainable museum brand image.
Co-Authors Adi Nugroho Baharuddin, Gunawan Handayani, Sri Puspita Iha Haryani Hatta Ratna Surya Ningrum, Shafira Riskarini, Dian Setiarini Setiarini, Setiarini Sri Widyastuti Thalib, Supriadi Waraswasti, Popy Francisca Warsono Warsono