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All Journal JURNAL PENDIDIKAN TAMBUSAI Mutiara: Jurnal Penelitian dan Karya Ilmiah Jurnal Peurawi: Media Kajian Komunikasi Islam
Muhammad Raditia Handika
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Efektivitas Komunikasi Lintas Budaya dalam Sejarah Masjid Tua Tjong A Fie Medan Muktarruddin Muktarruddin; Aisyah Amini Salam; Elsa Jeynita Agustias; Nursadimah Berutu; Muhammad Raditia Handika
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui efektivtas komunikasi lintas budaya dalam sejarah masjid tua Tjong A Fie kota Medan Penelitian ini mengetengahkan tema tentang Dinamika Komunikasi Antar Budaya dan Agama, sementara objek peneletian mengambil dua etnik berbeda, yakni Tionghoa dan Melayu di Tjong A Fie Kota Medan. Permasalahan yang akan diteliti adalah bagaimana dinamika antar budaya pada keunikan masjid lama gang bengkok. Penelitian ini menggunakan pendekatan kualitatif dengan pengumpulan data observasi, wawancara, dan dokumentasi sebagai metode peneliti untuk mendapatkan data lapangan. Hasil temuan yang peneliti dapatkan di lapangan.
Pengaruh Iklim Organisasi KAMMI Terhadap Kampus Muhammad Raditia Handika; Abdi Verdiansyaf; Maulana Andinata Dalimunthe
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 2 No. 1 (2024): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v2i1.1027

Abstract

This research investigates the influence of the KAMMI organization's climate on the UINSU campus through a quantitative approach. The study aims to understand the impact of KAMMI's organizational climate on student perceptions and the overall academic environment at UINSU. The research delves into the background, formulates questions, and employs a cross-sectional design to gather data from a stratified random sample of UINSU students. The findings reveal a positive correlation between students' perceptions of KAMMI's organizational climate and their assessments of the campus environment. Active participation in KAMMI, collaborative programs, and effective communication emerge as crucial elements contributing to a positive organizational climate and tangible effects on campus life. The discussion interprets these results in the context of organizational climate theory, emphasizing the importance of alumni organizations in shaping student satisfaction and experiences. The implications of the study underscore practical recommendations for enhancing student engagement, developing collaborative programs, and improving communication channels. In conclusion, this research provides a comprehensive understanding of the dynamic between KAMMI's organizational climate and the UINSU campus environment. The study's recommendations offer practical insights for fostering a positive organizational climate, ultimately contributing to the continuous improvement of the campus experience for UINSU students.
Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan : Studi Kasus pada Produk Yakult Nurhanifah Nurhanifah; Abdi Verdiansyaf; Cindy Satika Lesmana; Elvira Zahra; Muhammad Raditia Handika; Syahraini Puspa Daulay
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
Co-Authors Abdi Verdiansyaf Aisyah Amini Salam Cindy Satika Lesmana Elsa Jeynita Agustias Elvira Zahra Maulana Andinata Dalimunthe Muktarruddin Nurhanifah Nursadimah Berutu Syahraini Puspa Daulay