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All Journal Jurnal Peurawi: Media Kajian Komunikasi Islam
Cindy Satika Lesmana
Universitas Islam Negeri Sumatera Utara

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Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan : Studi Kasus pada Produk Yakult Nurhanifah Nurhanifah; Abdi Verdiansyaf; Cindy Satika Lesmana; Elvira Zahra; Muhammad Raditia Handika; Syahraini Puspa Daulay
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 7 No. 1 (2024): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
Penggunaan Bahasa Gaul Generasi Z Perspektif Komunikasi Islam: Studi pada Mahasiswa Fakultas Dakwah dan Komunikasi  UIN Sumatera Utara Cindy Satika Lesmana; Faridah Faridah
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/8j5wce85

Abstract

The use of slang is a common phenomenon that occurs on campus. According to the perspective of Islamic communication, the use of slang must be in accordance with the principles of Islamic communication, namely qaulan sadida, qaulan baligha, qaulan maysura, qaulan layyina, qaulan karima, and qaulan Ma'rufa. This research aims to analyze the form of slang communication of Generation Z students of the Faculty of Da'wah and Communication of UIN Sumatra Utara in the perspective of Islamic Communication. This research uses a qualitative method with a symbolic interaction approach. Data were collected through observation, interviews, and literature studies. The results showed that there are many forms of slang communication of Generation Z students in the Faculty of Da'wah and Communication of UIN Sumatra Utara and not all of them have negative connotations. Students use slang as a means of self-expression and social interaction, especially in informal situations, in formal communication, they prefer to use formal language. From the perspective of Islamic communication, slang can be incompatible with the principles of Islamic communication if used in the wrong context and place. Slang can also be utilized as a da'wah communication strategy that is more inclusive and easily accepted by Generation Z.
Co-Authors Abdi Verdiansyaf Elvira Zahra Faridah Faridah Muhammad Raditia Handika Nurhanifah Syahraini Puspa Daulay