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All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Cakrawala Ekonomi dan Keuangan
Hastuti Indra Sari
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Arts Humanities Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Social Media Marketing Terhadap Brand Image Tour & Travel Hastuti Tour And Travel Hastuti Indra Sari
Cakrawala Akuntansi & Manajemen Vol 28 No 2 (2021): Juli - Desember
Publisher : LPPM Swadaya Institute of Business and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/cakrawala.v28i2.36

Abstract

Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is Tour & Travel Hastuti. However, the growth of followers on the hastuti.sari@stieswadaya.ac.id Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how Tour & Travel Hastuti grows a positive brand image for followers of their Instagram account, hastuti.sari@stieswadaya.ac.id. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 followers of the hastuti.sari@stieswadaya.ac.id Instagram account. The sampling technique used non-probability sampling, namely purposive sampling. The data analysis technique used simple linear regression analysis. This study indicates a significant influence of social media on the brand image of followers of the hastuti.sari@stieswadaya.ac.id Instagram account, meaning that if the social media marketing variable is getting better, the brand image will be getting better.
Pelatihan Pengisian SPT PPN untuk UMKM Karang Taruna Rw. 06 Kel. Pondok Cina Beji Depok Jawa Barat Sabar Napitupulu; Karsam, Karsam; Safrudin, Safrudin; Zulmita, Zulmita; Hastuti Indra Sari
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v3i1.334

Abstract

Pelatihan pengisian SPT PPN berbasis Excel pada dasarnya bertujuan untuk memberikan wawasan dan ketrampilan tentang aplikasi yang membantu para pengusaha dan pemuda Karang Taruna untuk mempermudah dalam pembuatan laporan pajak PPN terutama yang berkaitan dengan sistem permodelan. Di dalam proses pelaksanaan pengabdian, akan di berikan materi secara bertahap dengan metoda ceramah yaitu dengan presentasi yang di lanjtutkan dengan demonstrasi serta praktek langsung pada media computer masing-masing peserta pelatihan sehingga secara keseluruhan materi aplikasi Microsoft Excel dapat di manfaatkan oleh pelaku usaha yang tergabung dalam Karang Taruna di RW.06 Kel.Pondok Cina Beji Depok Jawa Barat. Untuk menjaga kesinambunagan pemahaman tentang aplikasi Microsoft Excel pelaku usaha sangat merespon positif sehingga adanya antusias Karang Taruna untuk membuka peluang kepada tim pengabdian untuk mengadakan pelatihan lanjutan untuk pelaku usaha yang tergabung dalam Karang Taruna di RW.06 Kel.Pondok Cina Beji Depok Jawa Barat.
ECONOMIC EMPOWERMENT OF THE COMMUNITY OF BATU LAYANG CISSARUA VILLAGE, BOGOR Achmad Jaelani; Winaya Purwanti; Hastuti Indra Sari; Safrudin; Bambang Santosa; Arsid; Harnovinsah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 1 (2024): March-June 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i1.1667

Abstract

Micro, Small, and Medium Enterprises (MSME) Skills Training has been implemented in Batu Layang Village, Cisarua Subdistrict, Bogor, to increase local communities' economic empowerment. This program aims to provide knowledge and skills to Batu Layang Village residents so they can manage small and medium businesses more effectively. The training method involves workshops, practical training, group discussions, and direct mentoring by experts in the MSME field. The training results showed a significant increase in participants' knowledge and skills, increased income, and the opening of new jobs at the local level. An evaluative discussion regarding the program's success was carried out, including identifying challenges faced and recommendations for strengthening the program's sustainability in the future. This program has had a significant positive impact on the economic empowerment of the Batu Layang Village community and can be an example of similar efforts in other areas.
Co-Authors Achmad Jaelani Arsid Bambang Santosa Harnovinsah Harnovinsah Karsam Karsam Sabar Napitupulu Safrudin Safrudin Safrudin Winaya Purwanti Zulmita, Zulmita