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All Journal International Journal of Humanity Studies (IJHS) Panggung IMPACTS: International Journal of Empowerment and Community Services
Dimas Yudhistira, Dimas
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Fetisisme Ras Kaukasoid dan Ras Mongoloid Sebagai Strategi Pemasaran dalam Sinetron Indonesia Yudhistira, Dimas; Priyatna, Aquarini; Mahzumi, Dade
PANGGUNG Vol 24, No 4 (2014): Dinamika Seni Tari, Rupa dan Desain
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v24i4.132

Abstract

ABSTRACT Popular culture that rises with industrialization influences the production of film in Indonesia. One of genres of Indonesia’s film is soap opera. Soap opera has two sides, the first side as market com- modity and the second side as popular art, whichcategorized itself as kitsch. As producing their pro- duct, soap opera has to see trough the background of its society. This research used qualitative method. The research resultsmost of Indonesian are Malaya that have colonized by Caucasian and Mongolian before 1945 and after that. It causes effect of fantasies that create the stereotype about Caucasian and Mongolian appearances. Stereotype makes Malaya have fetishism about Caucasian and Mongolian’s appearance. Director of soap opera uses this kind of fetishism as appeal to audiences in Indonesia. Displaying the racial half-bred of body of actress and actor in soap opera is become one of marketing strategy to promote soap opera. This is why half-breed actress and actor always get the important role in Indonesian soap opera. Keywords: soap opera, kitsch, race, fetishism    ABSTRAK Budaya populer yang tumbuh seiring dengan industrialisasi memengaruhi produksi per- filman di Indonesia. Salah satu genre perfilman di Indonesia adalah sinetron. Sinetron yang di- kategorikan sebagai produk seni kitsch memiliki dua kriteria yaitu sebagai komoditi seni yang populer dan sebagai komoditi dagang yang menghasilkan keuntungan ekonomis. Sebagai se- buah produk seni kitsch yang merupakan dasar pembuatan karyanya adalah selera masyarakat kebanyakan maka sinetron harus jeli dalam melihat keadaan dan latar belakang masyarakat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian ini menggambarkan masyara- kat Indonesia yang merupakan ras Melayu telah dijajah oleh ras Kaukasoid dan Mongoloid sebelum tahun 1945 dan setelahnya. Efek dari penjajahan ini adalah ras Melayu telah ditanami fantasi yang menjadi stereotip mengenai ras Kaukasoid dan Mongoloid yang berakhir dengan fetisisme. Fetisisme ini dijadikan sebagai strategi pemasaran oleh produser dan sutradara un- tuk menarik antusiasme calon penonton sinetron. Caranya dengan menampilkan aktor dan aktris Melayu keturunan Kaukasoid dan Mongoloid sebagai pemeran utama. Kata kunci: sinetron, seni kitsch, ras, fetisisme
THE REPRESENTATION OF THE IDEAL SUNDANESE, ACCORDING TO KANG DEDI MULYADI YOUTUBE CHANNEL Yudhistira, Dimas; Fathonah, R.D. Nuraini Siti
International Journal of Humanity Studies (IJHS) Vol 7, No 1 (2023): September 2023
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i1.5776

Abstract

Celebrity, including politicians, is often seen as the epitome of one specific culture. Dedi Mulyadi attempts to present himself as an ideal Sundanese for his viewers through his YouTube channel. With almost 4 million subscribers, the politician has become an internet sensation as his Sundanese characteristics reach many viewers. This article tries to elaborate on the idea of being Sundanese according to Dedi Mulyadi's YouTube Channel. There are many ways to elaborate on this idea; this article focuses on his utterances in interacting with certain people. Thus, the pragmatic approach covering mixing code, speech act, and the representation issue is applied in this article to break down the selected conversation. Eventually, the findings show that Dedi Mulyadi uses conversational pragmatics to represent himself as an ideal Sundanese. According to his videos, the caring, compassionate, yet assertive leader is what it means to be an ideal Sundanese.
Management , Capital and Legal Protection of Micro Businesses , Small Medium Enterprises and Small Traders in Suriname Prayekti, Prayekti; Arwani, Mokhamad; Yudhistira, Dimas; Sulistyanto, Tri Hadi; Arianti, Farida
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19081

Abstract

Purpose The purpose of activity This is For give information about importance management business micro , small and medium enterprises (MSMEs) in general effective . Activities this also aims For convey importance utilization technology in development of MSMEs, providing outlook related certainty relevant policies and laws with MSME businesses , as well as give understanding regarding promotional strategies MSME products so that they can compete in a bigger market wide .Methods – Methods used in implementation Community service through Zoom application and provide counseling to MSMEs from Indonesia, Malaysia, and Suriname. Abdimas Team give Exposure material about introduction plan business .Results and discussions - Activities devotion public international This succeed involving 154 participants from Indonesia, Malaysia, and Suriname. Activities This reach wide audience and discuss management of MSMEs comprehensive , covering planning business , marketing strategy based on collaboration , entrepreneurship , and utilization technology For expand the market.Conclusion Success activity This show importance mentoring sustainable and training deep For answer need specific every sector business . With step this , UMKM can grow in a way sustainable and provide impact more positive wide for ecosystem global business .
Co-Authors Aquarini Priyatna Dade Mahzumi, Dade Farida Arianti Fathonah, R.D. Nuraini Siti Mokhamad Arwani Prayekti Prayekti, Prayekti Sulistyanto, Tri Hadi