Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Jurnal Ekonomi
Agus Prianto
Universitas Pelita Bangsa
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON CONSUMER PURCHASE DECISIONS ON 'SKINCARE INE' COSMETIC PRODUCTS AT THE CIKARANG SKIN CENTER MEDIATED BY WORD OF MOUTH Indra Setiawan; Dede Mulyana; Agus Prianto; Melati Desi; Retno Purwani Setyaningrum
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current era of globalization, competition in the cosmetics business is getting tougher and requires the right marketing strategy to attract consumers. One of the factors that can influence consumer decisions in buying cosmetic products is brand image and product quality. The purpose of this study was to find out whether the brand image and product quality variables affect the decision to buy INE skincare products, the method used in this study uses a scientific approach by collecting and analyzing quantitative data, namely data that can be measured using numbers and statistics, with conducting research on a portion of the population in Cikarang and its surroundings, it is hoped that the results of this study are able to describe the population concerned. The sample of this research is 72 respondents and the data analysis method used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach. The results of this respondent's data processing show that brand image (X1) has no significant effect with a result of 0.829 > 0.05, then the influence of product quality (X2) has a significant effect with a result of 0.000 <0.05, then the influence of word of mouth promotion (Z) has a significant effect with a result of 0.000 <0.05, on the decision to buy (Y) for INE skincare products.
The Influence of School-Based Management and Transforma-tional Leadership on School Quality Mediated by Teacher Professionalism Agus Prianto; Taufiq Rachman; Anna Wulandari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5631

Abstract

In the pursuit of understanding effective educational management and leadership, this quantitative study utilizes SmartPLS 3.0 to examine the impact of School-Based Management (SBM) and Transformational Leadership (TL) of school principals on school quality at SMP Presiden Cikarang. Seven hypotheses were tested to elucidate these relationships, focusing on the mediating role of teacher professionalism. The findings highlight significant influences: SBM positively affects school quality, and TL similarly demonstrates a significant positive impact. Furthermore, SBM significantly enhances teacher professionalism, contrasting with TL, which shows no significant impact on teacher professionalism. Additionally, teacher professionalism emerges as a significant contributor to school quality. Notably, SBM, through its enhancement of teacher professionalism, significantly improves school quality. However, TL, when mediated through teacher professionalism, does not exert a significant influence on school quality. These results underscore the critical role of SBM and the nuanced impact of TL in fostering school quality through enhanced teacher professionalism.
Co-Authors Anna Wulandari Dede Mulyana Indra Setiawan Melati Desi Retno Purwani Setyaningrum Taufiq Rachman