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All Journal Interference: Journal of Language, Literature, and Linguistics TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT
Syarif Hidayat Nasir, Syarif Hidayat
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Humanities Education Social Sciences

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Discourse Markers (DMs) of Indonesian Ya/Iya: Does It Share Similar Functions with Dutch Ja and English Yes? Nasir, Syarif Hidayat; Tundreng, Syarifuddin; Helvira, Vivin; Kiftiah, Siti
Interference: Journal of Language, Literature, and Linguistics Vol 6, No 2 (2025): INTERFERENCE
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/interference.v6i2.66820

Abstract

Abstract. This study investigates the interactional use of Indonesian discourse markers (DMs) ya/iya, and compares their functions with their counterparts in Dutch (ja) and English (yes). While ya/iya typically signal agreement in Indonesian, this research aims to uncover the broader and more nuanced functions of these markers in spoken discourse. Employing a qualitative discourse analysis approach, the study analyzes approximately 90 minutes of naturally occurring conversation among five Indonesian international students enrolled in a Dutch language course at Radboud University Nijmegen, the Netherlands. The data were collected through audio recordings and transcribed for in-depth functional analysis. Findings reveal that ya/iya perform a range of functions beyond simple agreement, including interrupter-ya, continuer-ya, emotive-ya, and tag-ya. Some of these uses align with those documented for English yes and Dutch ja, while others demonstrate context-specific functions unique to Indonesian. The study contributes to the cross-linguistic understanding of discourse markers, highlighting their multifunctionality and pragmatics in multilingual settings. These findings offer broader implications for discourse analysis, second language pragmatics, and intercultural communication, especially in globalized educational environments where such markers mediate social interaction across languages and cultures. Keywords: Functions, discourse markers (DMs), Indonesian-ya, English-yes, Dutch-ja
Empowerment Of Msmes In Hakatutobu Village Through Artificial Intelligence-Based Digital Marketing Training Khartha, Aqzhariady; Alfian, Heri; A. Bohang, Muthmainnah Bahri; Dakka, Litha Nesidekawati; Wirawati, Nur; Nasir, Syarif Hidayat; Marhamah, Marhamah; Putra, Eko
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 6, No 1 (2026): April
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v6i1.39265

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This community service aimed to empower seafood processing Micro, Small, and Medium Enterprises (MSMEs) in Hakatutobu Village through digital marketing training and the utilization of Artificial Intelligence (AI). The lack of digital marketing skills and technological limitations were the main obstacles faced by partners in expanding market reach. The method employed was Participatory Action Research (PAR) combined with hands-on training for 25 participants. The core material focused on AI prompting literacy to generate effective copywriting and promotional designs. Success was measured by comparing pre-test and post-test scores and paired sample t-test. Quantitative results showed an average increase in participants' understanding of 55% (from 50.0 to 77.5), which was proven statistically significant (p < 0.001). Qualitatively, participants were able to produce their first digital promotional content. The evaluation instrument comprised 20 items assessing five digital marketing competency indicators, with face validity confirmed by expert review. The PAR approach engaged partners iteratively through planning–action–reflection cycles rather than one-way training. These findings indicate that the AI-based hands-on intervention produced a statistically significant and practically meaningful improvement in MSMEs’ digital marketing competence, enabling local processed seafood products to reach a broader market.
Co-Authors A. Bohang, Muthmainnah Bahri Aqzhariady Khartha eko putra, eko Helvira, Vivin Heri Alfian Litha Nesidekawati Dakka Marhamah Marhamah Siti Kiftiah Tundreng, Syarifuddin Wirawati, Nur