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All Journal Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Administrasi dan Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa PEDAMAS (Pengabdian Kepada Masyarakat) Asian Journal of Management, Entrepreneurship and Social Science
Yunita Ramadhani RDS
Universitas Pelita Bangsa
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Online Store Atmosphere, Shopping Lifestyle, Emosi Positif Terhadap Impulse Buying Produk Wardah Pada E-Commerce Nugroho, Arief Teguh; Ratnaningsih DS, Yunita Ramadhani; Praborini, Yuhaning
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 1 (2024): April 2024
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i1.22021

Abstract

The purpose of this study was to determine the direct and indirect effects of online store atmosphere and shopping lifestyle on impulse buying decisions through positive emotions. Online store atmosphere and shopping lifestyle on impulse buying decisions through positive emotions. The population in this study were shopee marketplace users. Sampling using purposive sampling technique of 100 respondents. The data collection method used is a questionnaire. The analysis method in this study uses a structural model processed SMARTPLS 3.0 software. The results of this study indicate that the variables. Online store atmosphere and lifestyle have no significant effect on impulse buying, while positive emotions affect impulse buying, and shopping lifestyle affects positive emotions. While indirectly shopping lifestyle and positive emotions affect impulse buying. Suggestions for online stores should maximize attractive store arrangements so that consumers are encouraged to make impulse purchases.
PENGEMBANGAN PUJASERA DESA MEKARMUKTI DENGAN TATA LETAK ULANG DAN PEMASARAN DIGITAL Wiji Safitri; Hamzah Muhammad Mardi Putra; Yunita Ramadhani Ratnaningsih DS; Miftakul Huda; Nani Hartati; Edy Saptono
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pujasera merupakan tempat berkumpul masyarakat yang dapat mendongkrak ekonomi setempat. Pujasera Mekarmukti mempunyai letak yang strategis menjadi daya tarik konsumen. Berdasarkan observasi ditemukan bahwa Pujasera belum mempunyai nama, layout atau tata letak Pujasera belum rapih, belum adanya pengelolaa Pujasera, dan Lokasi Pujasera belum terdaftar ke Google Maps. Tujuan dilakukannya pengabdian ini adalah untuk memberikan pelatihan dan pendampingan kepada Perangkat Desa setempat khususnya untuk mengembangkan Pujasera dalam hal pemberian nama, re-layout Pujasera, pendampingan pembuatan tim pengelola Pujasera, dan pemasaran digital yaitu dengan memasukkan lokasi Pujasera ke Google Maps. Tim pengabdian berjumlah enam orang yang merupakan Dosen Universitas Pelita Bangsa. Lokasi pengabdian dilakukan di Kantor Desa Mekarmukti khususnya Pujasera Mekarmukti. Waktu pengabdian berlangsung dari 21 Agustus sampai dengan 4 September 2023. Metode yang dilakukan adalah dengan menggunakan pelatihan dan pendampingan. Hasil dari pengabdian ini antara lain telah dibuat nama Pujasera yaitu Pujasera Mekarmukti 1000 Pesona, dilakukan relayout Pujasera, dibentuk tim pengelola pujasera, dan lokasi pujasera telah dimasukkan ke Google Maps. Pengabdian ini mendapat apresiasi langsung dari Kepala Desa Bahwa pengabdian ini telah berhasil dan membawa manfaat untuk Desa Mekarmukti. Saran untuk pengabdian mendatang adalah dibuat sentra usaha yang berlokai di Pujasera Desa Mekarmukti Cikarang Utara.
The Effect Value Orıentatıon, Ecologıcal Knowledge, Ecologıcal Affect, Internal Locus of Controlon Green Purchase Intentıon Ratnaningsih DS, Yunita Ramadhani
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.5

Abstract

Environmental issue such as global warming become highlight issue in the world. Some environmental issue pointed out as the effect of consumer behavioural which ignored the effect of purchasing to the environmental conservation. For this time environmental issue becoming the important factor for consumer in considering product choosing, even in choosing diapers. This study aims to examine the influence of value orientations on ecological knowledge and ecological affect. This research also aims to investigate the influence of ecological knowledge on ecological affect, also to investigate the influence of ecological knowledge, ecological affect, internal locus of control on green purchase intention. Sampling method is nonprobability sampling with purposive sampling. Data were collected using a questionnaire survey. The  sample in this study consisted of 229 women aged over 17 years old and who have children aged 0 to 24 months in Yogyakarta. The study was based on confirmatory model. Structural equation modeling (SEM) by using AMOS  statistical  program  used  to  test  validity  and  reliability  of  the  instrument,  the goodness of fit model and the relationship hypothesized in the theoretical model proposed. Findings from structural models have proved nearly all the hypothesized relationships. This study reveals that value orientations has a positive effect on ecological knowledge but the effect of value orientations on ecological affect is not supported. Ecological knowledge has a positive effect on ecological affect. Ecological knowledge and internal locus of control has a positive effect on green purchase intention, but the effect of ecological affect on green purchase intentions is not supported.
Co-Authors Anissa El Halidy Daspar Daspar Etty Zuliawati Zed Fachrurazi Fiqih Maria Rabiatul Hariroh Fitri Rezeki Hamzah Muhammad Mardi Putra Karyono Karyono Miftakul Huda Nani Hartati Nasrun Baldah Nasrun Baldah Novi Fitria Hermiati Nugroho, Arief Teguh Nur Aeni Praborini, Yuhaning Preatmi Nurastuti Pupung Purnamasari Rismawati Rustianah Rustianah wiji safitri