Article Per Year (5 Year)
p-Index From 2021 - 2026
2.083
P-Index
This Author published in this journals
All Journal Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jambura Journal of English Teaching and Literature Jurnal Pendidikan dan Konseling Ideas: Jurnal Pendidikan, Sosial dan Budaya Research Review: Jurnal Ilmiah Multidisiplin Journal of International Conference Proceedings Eduvest - Journal of Universal Studies
Yusna Bantulu
Unknown Affiliation
Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Critical Discourse Analysis of Indonesian Youtubers’ Discourse: Structure, Bilingual Language, and the Role of Digital Influencers Yusna Bantulu
Eduvest - Journal of Universal Studies Vol. 6 No. 8 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i8.53438

Abstract

This research aims to critically analyze the speech of Indonesian Youtubers in the context of YouTube social media by focusing on the structure of discourse, the practice of bilingualism, and the role of Youtubers as digital influencers in shaping the meaning and power of discursiveness. This study uses a qualitative approach with a Critical Discourse Analysis (CDA) design. The research data is in the form of verbal speech taken from YouTube vlog and podcast content produced by Indonesian Youtubers with the status of public figures and digital influencers. Data was collected through documentation techniques and transcribed verbatim, then analyzed using Fairclough's three-dimensional framework that includes text analysis, discourse practice, and social practice. The findings reveal that Indonesian Youtubers' discourse follows a consistent opening-body-closing structure, supported by move acts of informing, explaining, evaluating, suggesting, and concluding. Bilingualism through code-switching and code-mixing serves as a discursive strategy to negotiate local and global identities while building symbolic authority. Youtubers also function as digital influencers with significant discursive power in framing issues and shaping public perception. This research concludes that Youtuber speech is ideologically loaded, with power relations operating subtly through discourse structure and language choice. The research contributes an integrated CDA framework combining discourse structure, bilingualism, and influencer roles in the Indonesian social media context, enriching studies in linguistics, digital media, and critical literacy.
Co-Authors Abid Agus Sasmito Aribowo Azfa Mutiara Ahmad Fubalo Bambela, Musdhalifa Muslima Basalamah, Nonny Hanisah Hanafi Maharuju, Rostin Musdhalifa Muslima Bambela Nonny Basalama Nurhardiyanti Adam Nurhariati, Emmy Resa Nadia Rivaldy Pomalingo Shoffan Saifullah Sri Agriyanti Mestari Sudaryati Sudaryati Suto, Elvriza Vadyla Marchena Titien Fatmawaty Mohammad Tulak, Wasty Yuli Fauziah Yuni Siswanti