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Journal : Human Capital Development

Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan Di Hotel Aryaduta Menteng Jakarta Anggha Pratama Purnama Putra; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze and determine the effect of service quality, product quality and price perception on customer satisfaction at the aryaduta menteng hotel. The background is research is the increasingly stringent business development at the aryaduta menteng hotel Jakarta. Based on the sampling technique in this study is quantitative, this sample collection technique is purposive sampling, the technique carried out by this study uses multiple linear analysis. The results of this study are service quality, product quality, price perception affect customer satisfaction simultaneously, partially service quality, product quality and price perception have a significant effect on customer satisfaction
Pengaruh Kualitas Pealayanan, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan Grab Bike di Jakarta Febria Tamaya Muliansyah; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to examine the effect of service quality, promotion and price perception on Grab Bike customer satisfaction in Jakarta. Data collection using purposive sampling technique, the method used is quantitative. The sample was obtained using a questionnaire with a total of 100 respondents. Data were analyzed using multiple linear regression. The results showed that service quality, promotion, and price perception significantly affected customer satisfaction simultaneously. Partially shows that service quality, promotion and price perception have a significant efffect on costumer.
THE INFLUENCE OF ATTRACTION, PRICE PERCEPTION AND PROMOTION ON THE DECISION OF TOURISTS TO VISIT TAMAN SAFARI BOGOR Ambar Pujiyani Jamaludin Putri; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and analyze the influence of tourist attraction, price perception and promotion on tourist decisions to visit Taman Safari Bogor with a quantitative method, the data used is primary data by collecting data using questionnaires and using SPSS data processing to obtain the research population. are all visitors who have visited the Bogor Safari Park tourist attraction. The sample that will be taken by the author is 100 respondents with an accidental sampling technique. This research also uses multiple linear regression analysis approach. So from the results of this study, it is stated that the first and third variables partially have a positive and significant effect on Tourist Attractions and Promotions Decisions on Tourists Visiting Taman Safari Bogor, while the second variable partially Price Perceptions does not significantly affect the Decisions of Tourists Visiting Taman Safari Bogor. While the dependent or independent variables simultaneously affect the decision of tourists to visit the Bogor Safari Park.
Pengaruh Persepsi Harga, Sosial Media, dan Kualitas Produk Terhadap Keputusan Pembelian Mo Tahu Aja di Duren Sawit Bagus Handoko; Ricky Talumantak
Human Capital Development Vol 9 No 3 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Kepuasan Pelanggan Di OJJU K-Food Mall Kota Stepen Maridolu Casmira; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of Product Quality, Price Perception, Promotion on Customer Satisfaction. Using descriptive quantitative methods using primary data by collecting questionnaire data by processing data using the SPSS application version 24 to obtain the study population are all consumers who came to Ojju K-Food Mall Kota Kasablanka. The sample used was 100 respondents using Purposve sampling technique. So the results of this study partially state the variables of product quality, price perception, promotion have a significant effect on customer satisfaction. Simultaneously product quality, price perception and promotion have a significant effect on customer satisfaction.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI KOPI JANJI JIWA HARAPAN INDAH Katon Bagas Pramumukti; Ricky Talumantak
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research analyzes the impact of product quality, service quality, and price perception on customer satisfaction at Kopi Janji Jiwa Harapan Indah with 100 respondents. The results show that high product quality, good service quality, and fair price perceptions increase customer satisfaction. These findings confirm that these factors are interconnected and contribute to customer satisfaction, influencing the success of coffee businesses. Further studies with other variables can deepen understanding of customer satisfaction factors in the coffee shop industry.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI HOURS COFFEE AND MORE JAKARTA Mariyana; Ricky Talumantak
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of perceived price, product quality, and promotion on purchasing decisions at Hours Coffee And More Jakarta. The sampling technique used was non-probability sampling with purposive sampling method obtained 80 consumers as respondents. The analysis method used is multiple linear regression analysis. The results showed that partially perceived price had no influence on purchasing decisions, partially product quality had a positive influence on purchases, and partially promotion had a promotional influence on purchasing decisions. And simultaneously price perceptions, product quality and promotion have a positive influence on purchasing decisions.