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All Journal Jurnal Terapan Abdimas Masyarakat, Kebudayaan dan Politik Jurnal Studi Komunikasi Jurnal Komunikasi Profesional JOPPAS: Journal of Public Policy and Administration Silampari International Journal of Business, Law, and Education Soetomo Communication and Humanities Innovative: Journal Of Social Science Research

Nevrettia Christantyawati, Nevrettia

Unknown Affiliation

Author-ID : 628180

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document

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Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab Poetra, Reza Riesnanda; Christantyawati, Nevrettia
Jurnal Komunikasi Profesional Vol. 1 No. 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab?Â Â Â Â Â This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded:Â Â Â Â Â First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%, this is because the pattern of use of social media has had a negative impact on importers and positive impact on the seller for profit ride. While as many as 45 respondents or 45% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Second, when seen from the interest, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category neuter as many as 40 respondents or 40%, this is because the pattern of use of social media has a negative impact on the material or materials production and positive impact on production as orders increase. While as many as 55 respondents or 55% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Third, when seen from the desire, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral as much as 65 respondents or 65%, this is because the pattern of use of social media has had a negative impact on the desire to have a product and a positive impact on menjul desire a product. While as many as 33 respondents or 33% categorized as positive as negative impact if done. And as much as 2 or 2% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Fourth, when viewed from the action, media usage patterns sosialdalam increase sales satisfaction in the online store goldies hijab. In the neutral category by 56 respondents or 56%, this is because the pattern of use of social media has had a negative impact on the actions of buyers and positive impact on the selling action. While as many as 44 respondents or 44% categorized as positive as negative impact if done. And as much as 0 or 0% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Keywords: AIDA, Online Marketing, Social Media

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Â Â This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering.Â Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combiningÂ Â

Komunikasi Pemasaran terhadap Minat Beli Konsumen Fikriansyah, Fikriansyah; Christantyawati, Nevrettia
JOPPAS: Journal of Public Policy and Administration Silampari Vol 6 No 1 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v6i1.11283

This study aims to prove that marketing communications conducted by PT. Pinang Mas Bersaudara can attract consumer purchasing interest. This study uses a quantitative approach with data collected through questionnaires from 25 consumers who have transacted with PT. Pinang Mas Bersaudara. The results of the study found that marketing communications have a significant influence on consumer purchasing interest. This finding provides a deep understanding of the importance of marketing communications strategies in shaping consumer purchasing interest. It includes guidance for PT—Pinang Mas Bersaudara in designing more effective marketing strategies. Keywords: Marketing Communications, Purchase Interest, AIDA Marketing

METAMORFOSIS MEDIA KOMUNIKASI PEMASARAN PRODUK HASIL USAHA MIKRO KECIL DAN MENENGAH Christantyawati, Nevrettia; Sufa, Siska Armawati; Susilo, Daniel; Putranto, Teguh Dwi
Jurnal Terapan Abdimas Vol 3, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Abstract.Determination technology has changed the face of the world in all sectors. Especially industrial sectors and trade that the impact is very large. A technological revolution that touches all economic and social environments strongly forces all business people to switch from conventional to digital technology. Despite a necessity, this internet technology revolution is not necessarily able to push over control. It is still to be considered how the condition of economic community readiness of Small and Medium Enterprises in implementing this digital technology. This article is a series of research results and services to the public on how to get around the marketing communications communication from conventional analog-communication technology and manual industry technology. Some of the focus that will be discussed include the trick of increasing the competitiveness of UMKM Production Center of Aneka Keripik through the implementation of marketing communication technology transfer through modern technology transfer. The direct target is to increase the productivity of the business resulting from the potential cultivation of the plantation sector. The research object base is focused on communication synergy between institutions related to marketing of MSMEs in Tuwiri village, Merakurak sub-district, Tuban regency of East Java, and implementation of marketing communication system conducted by UMKM business actors including assessment of marketing communication mode and product distribution pattern through online and delivery system order.Keywords: Technology transfer, Marketing Communications, SME, Online System Marketing, Delivery Order, Tuwiri Tuban Abstrak.Determinasi teknologi sudah mengubah wajah dunia di segala sektor. Terutama sector industri dan perdagangan yang imbasnya sangat besar. Revolusi teknologi yang menyentuh segala sendi ekonomi dan sosial sangat memaksa semua pelaku bisnis untuk beralih dari yang konvensional-manual menuju teknologi digital. Kendati suatu keharusan, revolusi teknologi internet ini tidak serta merta bisa merangsek alih kendali. Masih dipertimbangkan bagaimana kondisi kesiapan masyarakat ekonomi Usaha Kecil dan Menengah dalam mengimplementasikan teknologi digital ini.Artikel ini merupakan serangkaian hasil riset dan pelayanan kepada masyarakat mengenai bagaimana menyiasati perubahan komunikasi pemasaran dari teknologi komunikasi analog-konvensional dan teknologi industri yang manual. Beberapa fokus yang akan dibahas antara lainmeliputi trik peningkatan daya saing UMKM Sentra Produksi Aneka Keripik melalui penerapanalih teknologi komunikasi pemasaran melalui transfer teknologi modern. Sasaran langsung ialah pada peningkatan produktifitas usaha hasil budidaya potensi daerah sektor perkebunan. Adapun basis obyek penelitian difokuskan pada sinergitas komunikasi antar lembaga yang berkaitan dengan pemasaran UMKM di desa Tuwiri kecamatan Merakurak Kabupaten Tuban Jawa Timurdan penerapan system komunikasi pemasaran yang dilakukan para pelaku bisnis UMKM ini termasuk penjajagan tatacara komunikasi pemasaran dan pola distribusi produk melalui sistem online dan delivery order.Kata kunci :Alih teknologi, Komunikasi Pemasaran, UKM, Online System Marketing, Delivery Order, Tuwiri Tuban

The Governance of Island Tourism Management Strategies and Sustainable Development Plans, Sumenep, Madura Riyadi, Slamet; Sufa, Siska Armawati; Baruno, Agustiawan Djoko; Christantyawati, Nevrettia; Priyambodo, Priyambodo
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.622

This research delves into the intricate realm of island tourism governance, focusing on the Sumenep region of Madura, East Java, and its strategies for sustainable development. Utilizing an in-depth interview methodology, coupled with insights from tourism communication theory, the study aims to unravel the multifaceted dynamics that underpin the management of tourism on islands. Through interviews with key stakeholders such as government officials, community leaders, and industry representatives, this investigation sheds light on the governance structures, policies, and communication strategies that influence tourism management in the region. By synthesizing the perspectives and experiences of these stakeholders, the research endeavors to uncover the challenges, opportunities, and effective practices for sustainable island tourism development in Sumenep. Ultimately, this study not only enriches our understanding of tourism governance complexities but also offers actionable insights for policymakers, communities, and industry players to promote the sustainable growth of tourism in island destinations.

Domination criticism and freedom criticism on flood news in online media from a Foucauldian view Christantyawati, Nevrettia; Izzati, Yuyun Wahyu; Dayanti, Liestianingsih Dwi
Masyarakat, Kebudayaan dan Politik Vol. 37 No. 1 (2024): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V37I12024.16-29

This article discusses the issue of flood disaster polemics in online media using McKerrow's critical rhetorical theory analysis, with the main aim of getting closer to discourse formations that have not been discussed in previous research on political interest contestation. This research uses Fairclough's critical discourse analysis method to reveal flood news articles from 2019-2021 on Tirto.id. Meanwhile, the Foucauldian perspective in this study is used as a review of McKerrow's critical rhetoric to analyze power, right and truth. Furthermore, this triangulation is explained in two criticisms, namely, criticism of domination and freedom in the online media Tirto.id in reporting on the flood. This study found that in terms of power, Tirto.id discusses criticism of power as a struggle for power in the social status of the upper and lower middle classes. Dominance tends to appear in social disparities and discrepancies in the effects of development on poor communities and the surrounding ecosystem. In terms of rights, Tirto.id discusses demands for ecological justice for lower middle class society. Finally, in terms of truth, the discourse about flood victims includes the lower classes as a result of land grabbing. This study concludes that criticism of domination shows that the government is not very serious about the concept of ecological justice for all groups. Criticism of freedom shows that Tirto.id expresses satire that floods are only suffered by poor people, not rich people.

Dinamika Komunikasi di Lingkungan Kerja Proyek RDMP Balikpapan: Tantangan dan Strategi Efektif Andika, M. Arif; Maella, Nur'anafi Farni Syam; Christantyawati, Nevrettia
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19992

Komunikasi yang efektif merupakan elemen krusial dalam manajemen proyek, terutama dalam proyek multinasional berskala besar seperti Refinery Development Master Plan (RDMP) Balikpapan, yang melibatkan pekerja dari berbagai latar belakang budaya, dan bahasa. Penelitian ini bertujuan untuk mengidentifikasi tantangan utama dalam proses komunikasi serta merumuskan strategi yang efektif untuk meningkatkan efisiensi koordinasi kerja di lingkungan proyek. Pendekatan kualitatif deskriptif digunakan dalam penelitian ini, dengan pengumpulan data melalui wawancara mendalam terhadap 30 responden serta observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa tantangan komunikasi mencakup kurangnya koordinasi antar personel, perbedaan budaya komunikasi yang memengaruhi interpretasi pesan, serta ketidakjelasan peran dalam alur informasi. Strategi yang direkomendasikan untuk mengatasi hambatan ini meliputi pelatihan komunikasi lintas budaya, penggunaan teknologi komunikasi terintegrasi, standardisasi simbol nonverbal, serta pembentukan peran khusus sebagai koordinator komunikasi proyek. Dengan memahami dinamika komunikasi secara menyeluruh, proyek RDMP Balikpapan dapat menciptakan budaya komunikasi yang lebih terbuka, terstruktur, dan responsif terhadap kompleksitas kerja lapangan.

Co-Authors A.A. Ketut Agung Cahyawan W Andika, M. Arif Baruno, Agustiawan Djoko Bhimantara, Edo Satriya Daniel Susilo Farida Farida Fatria, Ashri Esy Fikriansyah Fikriansyah Izzati, Yuyun Wahyu Jusnita, Ayu Erni Jusnita, Raden Ayu Erni Jusnita, Raden Ayu Erni Liestianingsih Dwi Dayanti Maella, Nur'anafi Farni Syam Poetra, Reza Riesnanda Poetra, Reza Riesnanda Priyambodo Priyambodo Putranto, Teguh Dwi Slamet Riyadi Sufa, Siska Armawati Sufa, Siska Armawati Suhesti, Nurul

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