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Niyu
Universitas Pelita Harapan
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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E-SAFETY: KEAMANAN DI DUNIA MAYA BAGI PENDIDIK DAN ANAK DIDIK Niyu Niyu; Herman Purba
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.839 KB) | DOI: 10.37695/pkmcsr.v4i0.1184

Abstract

Based on data from the Child Online Safety Index (COSI), Indonesia occupies the lowest position for online guidance and education related to online activity. This places children and adolescents in a very vulnerable position when interacting in the digital world. With the shift from the learning process to online platforms during the COVID-19 pandemic in 2020, the provision of functions and security in cyberspace (E-Safety) is an important key in maintaining children's interactions when interacting in the digital world. The implementation of E-Safety is in line with the government's program to support the National Digital Literacy Movement (GNLD) and the use of technology in particular to accelerate the transformation of education. This activity was carried out in the form of webinars and workshops for educators as part of digital literacy regarding E-Safety education related to knowledge, skills, and prevention of threats in the digital world. Emphasis on the role of educators as Learner, Advisor, Teacher, and An Identifier is a major part of protecting children and adolescents from dealing with situations and problems mediated by digital media and the internet. Socialization about E-Safety for educators is also equipped with various reference sources that can be used for making E-Safety teaching materials. The result of this activity is an understanding of the importance of E-Safety and its implementation in supporting the resilience of students when interacting in the digital world.
Literasi Digital: Mengenal Cyber Risk dan Aman Dalam Bermedia Digital Niyu Niyu; Azalia Gerungan
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1621

Abstract

Pentingnya edukasi literasi digital menjadi suatu keniscayaan di era digital ini. Sebagai bagian dari komunitas yang terus berinteraksi dalam ekosistem digital, upaya untuk membekali para pendidik terkait keamanan bermedia digital perlu dilakukan dalam upaya mendukung literasi digital tersebut. Kominfo Bersama dengan Japelidi dan SiberKreasi meluncurkan Roadmap Literasi Digital 2021-2024, dimana salah satu modul empat pilarnya adalah aman bermedia digital. Pelaksanaan PkM ini merupakan salah satu upaya untuk mendukung upaya sosialisasi tersebut. Mitra kegiatan adalah GKY Puri Indah sub bidang misi, yang menaungi pelayanan bimbel dan panti asuhan. Peserta terdiri dari 35 guru dan pengurus panti, yang terlibat secara aktif dengan anak-anak dibawah bimbingan mereka. Sebagai bagian dari literasi digital, edukasi E-Safety terkait keamanan digital dilakukan dalam bentuk webinar yang kemudian diarahkan dalam kelompok diskusi dimana fasilitator memfasilitasi kegiatan diskusi dan memberikan observasi. Hasil pelaksanaan kegiatan menunjukkan rendahnya pemahaman akan keamanan berinteraksi di dunia digital di kalangan peserta, tingginya pengalaman interaksi yang dialami secara langsung terkait penipuan digital, tidak adanya pembekalan mengenai E-Safety sebelumnya, dan terdapat beberapa cyber risk terkait Eksploitasi seksual anak online (ESA) yang telah dialami anak didik mereka. Materi pendukung terkait E-Safety dan berbagai sumber ajar juga dibagikan untuk membekali para peserta dalam mensosialisasikan dan menerapkan E-Safety bagi anak didik mereka. Kata Kunci : cyber risk, bahan ajar, E-Safety, literasi digital, resiliansi
Strategi Komunikasi Pemasaran Digital dalam Membangun Customer Trust @Ricellystore Via Instagram Muhammad Ilyas; Niyu Niyu; Herman Purba
Jurnal Komunikasi dan Bisnis Vol 8, No 2 (2023): Jurnal Ilmu Komunikasi dan Bisnis
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikb.v8i2.898

Abstract

Apart from being used to socialize, Instagram social media is also used as a medium for promotions, buying and selling transactions. The occurrence of various frauds in online transactions sets a precedent that can be detrimental to these online business actors. In online transactions, building trust is an important step that must be taken by business actors, especially for business actors who are just starting their business. @Ricellystore is a new online business actor engaged in the used gadget sector, but they are able to build trust in a relatively short time with sales figures increasing significantly every month. This study aims to find out how the digital marketing communication strategy carried out by @Ricellystore on Instagram builds customer trust. This study uses a descriptive qualitative approach, where data is obtained through interviews, observation, and documentation. The results of the research show that the @Ricellystore digital marketing communication strategy starts with strengthening Perceived web vendor reputation and Perceived web quality, making their store reachable and available, having added value, and maximizing unpaid promotion with the power of word of mouth (WOM) and resellers from their customers. Abstrak Selain digunakan untuk bersosialisasi saat ini media sosial Instagram juga digunakan sebagai media untuk promosi dan transaksi jual beli. Terjadinya berbagai penipuan dalam transaksi online menjadikan preseden yang dapat merugikan para pelaku usaha online tersebut. Dalam bertransaksi online membangun trust menjadi salah satu langkah penting yang harus dilakukan oleh pelaku usaha, terlebih bagi pelaku usaha yang baru merintis usahanya. @Ricellystore merupakan pelaku usaha online baru yang bergerak pada sektor gawai bekas, namun mereka mampu membangun kepercayaan dalam waktu relatif singkat dengan angka penjualan yang meningkat signifikan setiap bulannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran digital yang dilakukan @Ricellystore di Instagram dalam membangun customer trust. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dimana data diperoleh melalui metode wawancara, observasi, dan dokumentasi. Strategi komunikasi @Ricellystore dimulai dengan memperkuat Perceived web vendor reputation dan Perceived web quality, menjadikan toko mereka reachable and available, mempunyai adding value, dan memaksimalkan unpaid promotion dengan kekuatan word of mouth (WOM) dan reseller dari customer mereka.
Digital Gathering Spaces: An Exploration of A Facebook Community For TKI/TKW Riyadh dan Jeddah Saudi Arabia And Stories It Reveals Niyu; Anthony, Marcelyn
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220233

Abstract

Communities on social media have become a platform to connect and interact with individuals with the same interests among a variety of groups as well as a forum for interaction to discuss topics aligned with the interests of diverse parties. For Indonesian migrant workers (TKI) in Saudi Arabia, the Facebook community serves as a social media outlet to present and address the issues they encounter. This study aims to investigate the interactions between TKI/TKW and the issues addressed within the Facebook community and examine their stories in digital space. This research employs a qualitative approach with netnography methods. The primary source is the Facebook community of TKI/TKW in Riyadh and Jeddah, Saudi Arabia, and supporting sources are derived from literature studies. The findings revealed that the Facebook community for TKI/TKW in Saudi Arabia is a mechanism for these individuals to share information, obtain emotional support, and provide solutions for TKI/TKW who encounter problems in a way that is understandable to them. As observed where numerous cases of TKI/TKW depict the mistreatment of these domestic workers or stories of troubled migrant workers, the findings reveal that the stories about the obstacles and problems that arise are largely caused by illegal migrant worker. Other findings reflect a single-story narrative does not represent the actual condition of TKI/TKW in Saudi Arabia, more stories are to be revealed. The existence of a Facebook community for TKI/TKW in Saudi Arabia can be a highly advantageous community for its member.
PENDIDIKAN KETERAMPILAN PERDAMAIAN DAN RESOLUSI KONFLIK BAGI SISWA SMP DAN SMA SEKOLAH TUNAS DAUD DENPASAR, BALI Pattinussa, Jhon Maxwell Yosua; Geraldine, Christa Olivia; Niyu, Niyu; Parani, Rizaldi; Pratikno, Roy Vincentius
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1944

Abstract

Peace is both a need and a necessity for the Indonesian nation which has diversity. The difference that God has given to Indonesia is a gift that must be maintained and managed. Therefore, to avoid divisions and conflicts resulting from differences, it is only fitting that the Indonesian people are equipped with the knowledge and skills to manage this diversity. By focusing on the youth generation, as social agents in a peace society can be realized. Tunas Daud School, which was chosen to be a partner, houses students from various backgrounds and cultures. As a school built on Christian values ​​in a province where the majority adheres to Balinese Hinduism, the potential for conflict within the individual and group spheres is high, both in teaching and learning settings and in non-formal settings. In the process, a series of participatory interactive training activities were implemented for junior and senior high school students at this school. The team provides an understanding of peace and conflict resolution through nine training modules with a constructivist approach packed with various methods adapted for students in the age range of 12 to 18 years. The application of this skills training yielded very good overall results with the initial objectives being achieved. It also appears that there is an influence shown through the results of the pre-test and post-test as well as the evaluation results of the facilitator and participants.
Literasi Digital Pemilih Cerdas: Pelatihan Pemilih Pemula untuk Partisipasi dalam Pemilu di SMAN 15 Tangerang Geraldine, Christa Olivia; Niyu, Niyu; Liewanty, Yumeiko
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1994

Abstract

Pemilih pemula yang akan terlibat dalam pesta demokrasi perlu memiliki pemahaman politik yang benar dan juga pentingnya partisipasi mereka. Literasi untuk menggalang partisipasi aktif para pemilih pemula sebagai warga negara yang dapat menjadi pemilih kritis akan membuka wawasan mereka bahwa suara mereka berarti. PkM yang diselenggarakan di SMAN 15 Tangerang merupakan pelatihan pemilih pemula sekolah kebangsaan oleh PJJ IlKom UPH yang bermitra dengan Tular Nalar. Peserta Terdiri dari 106 siswa yang akan memiliki hak memilih di Pemilu 2024 mendatang. Peserta yang dibagi dalam kelompok diskusi terlibat secara aktif dalam tiga segmen yang dikemas dalam permainan, kuis, dan juga diskusi. Hasil pelaksanaan kegiatan menunjukkan para siswa pada awalnya belum merasa bahwa suara mereka dapat memberikan dampak sehingga menurut mereka partisipasi mereka tidaklah terlalu penting, namun mengalami perubahan setelah pelatihan dikarenakan memiliki pemahaman pentingnya peranan mereka. Sebagai pemilih yang cerdas mereka diperlengkapi mengenai bagaimana mengenali pemimpin dan wakil rakyat melalui rekam jejak digital yang dimiliki para calon. Kemampuan untuk cek fakta yang mereka dapatkan dalam pelatihan ini juga menjadikan mereka semakin yakin dan mampu untuk menjadi pemilih yang kritis. Semangat untuk berpartisipasi dalam pesta demokrasi Pemilu menjadi komitmen para siswa sebagai pemilih yang kritis dan cerdas ini.
Obstacles to the Implementation of Digital Transformation: A Case Study of the Yayasan Al Huda Islamic Education Center Metropolitan Gunawan, Angela Priscilla; Niyu, Niyu
Jurnal InterAct Vol. 12 No. 2 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i2.4916

Abstract

Dalam rangka memosisikan diri di ranah persaingan global, Yayasan Al Huda Islamic Education Center Metropolitan (YAIECM) menghadapi kendala dalam implementasi transformasi digital Sistem Informasi Sekolah Terpadu (SISTesi). Tujuan dari penelitian ini adalah untuk mengidentifikasi dinamika yang terjadi dalam implementasi transformasi digital di YAIECM dan mengidentifikasi hambatan yang muncul. Penelitian ini menggunakan pendekatanpenelitian kualitatif deskriptif dengan menggunakan metodologi studi kasus. Kajian ini menggunakan Technology Acceptance Model (TAM)dan Diffusions of Innovation (DOI) dalam kerangka teorinya. Data primer diperoleh dari wawancara dan observasi. Wawancara dilakukan terhadap guru, staf, ketua yayasan, dan salah satu pendiri PT. Exi Global Application, pencipta SISTesi, sistem yang digunakan oleh yayasan. Proses inovasi transformasi digital yang dilakukan YAIECM melibatkan integrasi seluruh unit, mengubah sistem manual menjadi digital. Temuan penelitian mengungkapkan bahwa dinamika proses inovasi transformasi digital meliputi komunikasi inovasi, proses inovasi itu sendiri, kesiapan sumber daya manusia, dan teknis implementasi. Terkait dengan komunikasi inovasi, terlihat bahwa pegawai belum sepenuhnya memahami keinginan pimpinan sehingga menyebabkan kurangnya sinergi antara pengurus yayasan dan pegawai. Lebih lanjut, studi ini mengidentifikasi hambatan dalam penerapan sistem transformasi digital, termasuk komunikasi yang tidak efektif, perencanaan yang tidak memadai, sumber daya teknologi dan literasi digital yang tidak mencukupi, serta tantangan teknis yang menghambat efektivitas dan efisiensi meskipun infrastruktur sudah mapan. Temuan penelitian ini diharapkan dapat menjadi referensi berharga bagi organisasi lain yang memulai perjalanan transformasi digital mereka.
Digital Discourses on Medical Tourism: How Indonesians Consider Visiting Penang for Healthcare – A Netnographic Study on Twitter Niyu, Niyu; Wahyudin, Uud
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i1.10496

Abstract

The phenomenon of medical tourism from Indonesia to Penang, Malaysia, has continued to show a significant upward trend in recent years. In today's digital era, social media platforms such as X (formerly Twitter) have become active public discussion arenas, places where netizens share experiences, provide recommendations, and even consider decisions to undergo treatment abroad. This study aims to explore how digital narratives related to the practice of seeking medical treatment in Penang are formed, spread, and negotiated by Indonesians on the X platform. Using a netnography approach, this study analyzes tweets containing keywords related to treatment in Penang, revealing the dynamics of conversations in various discussions in the digital space. The results of the analysis identified four main themes that dominated the conversation: (1) ease of access and convenience of services; (2) exchange of information and recommendations between users; (3) crisis of trust in domestic health services; and (4) considerations of price, quality, and added value offered by services in Penang. These findings indicate that the decision to seek medical treatment abroad is not only influenced by medical needs or individual preferences, but also by social constructions formed in the digital space. Social media plays an important role as an e-WOM (electronic word of mouth) channel that shapes public perception and preferences for cross-country health services. This research is expected to contribute to the development of health communication and digital culture studies, as well as being a basis for thinking about managing information and health service reputation more strategically in the era of social media.
The Dynamics Of Cultural Communication Through Acculturation In The Context Of Chinese-Dayak-Malay (Tidayu) Inter-Ethnic Marriage In Singkawang – Indonesia Rizaldi Parani; Niyu Niyu; Desideria Lumongga Dwihadiah; Herman Purba
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4425

Abstract

Singkawang, known as the “Hong Kong of Borneo,” is one of the most tolerant cities in Indonesia, where the Chinese ethnic group, with its distinctive cultural values, is the dominant cultural group in the city. With a population originating from diverse cultural backgrounds, interactions through inter-ethnic marriages, especially between Chinese, Dayak, and Malay ethnic groups, produce various dynamics of acculturation. This study aims to analyze the communication dynamics of cultural value acculturation in inter-ethnic marriages involving Chinese, Dayak, or Malay (Tidayu) ethnic groups in Singkawang. Using a phenomenological approach, this study explores the experiences of married Tidayu couples to understand how cultural differences are harmonized, shared identities are built, and family and social traditions are integrated. Data were obtained through interviews, observations, and literature review. The results of the study show that through inter-ethnic marriages Tidayu, Singkawang society has developed to be more inclusive by accepting each other. In the established dynamics of communication, it is important to maintain customs as part of efforts to adapt and acculturate culture. Communication dynamics cannot be separated from the worldview of the individuals involved. The results of this study are expected to have practical benefits in strengthening unity in the multicultural landscape of Singkawang, especially when facing the challenges of ethnic diversity.
Representasi Disabilitas dalam Iklan 'We’re the Superhumans' Niyu, Niyu
INKLUSI Vol. 4 No. 1 (2017)
Publisher : PLD UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (989.958 KB) | DOI: 10.14421/ijds.040103

Abstract

Disability is not something that is 'invisible', but it is something real and present among us.  Media, especially television through advertising, has a significant role in creating perceptions about disability and to change the paradigm of people on disability. This research discusses how Channel 4 (C4) through "We're the Superhumans" (WTSH) advertisement represents and constructs disabilities. This research used a qualitative approach and Peirce's semiotics method. The data are based on WTSH advertisement, literature study and documentation. Interviews were also conducted with C4. The results show that the disability is represented as 'superhumans' who have various abilities and achievements. Through 'Yes I Can' song, the spirit of the disability were represented. C4 constructed the reality of disability by displaying 140 persons with disabilities and celebrations for their achievements, not only as athletes but also as persons with disabilities in their daily lives.[Disabilitas  bukanlah  suatu  hal  yang  ‘invisible’  (tidak   terlihat),  namun merupakan sesuatu  yang  nyata dan ada diantara kita.  Media, terutama televisi melalui iklan, memiliki andil yang besar dalam menciptakan  persepsi mengenai disabilitas dan dalam mengubah paradigma masyarakat mengenai disabilitas. Penelitian ini membahas bagaimana Channel 4 (C4) melalui iklan “We’re The Superhumans” (WTSH) merepresentasikan dan  mengkonstruksikan disabilitas. Penelitian ini  menggunakan pendekatan   kualitatif dengan metode penelitian semiotika Peirce. Data penelitian berdasarkan iklan ‘We’re The Superhumans’, diambil dari studi kepustakaan dan dokumentasi. Wawancara juga dilakukan dengan pihak C4 selaku pembuat iklan. Hasil penelitian menunjukkan bahwa disabilitas direpresentasikan sebagai   ‘superhumans’ yang memiliki berbagai kemampuan dan prestasi. Melalui lagu ‘Yes I Can’, direpresentasikan  semangat para disabilitas. Melalui iklan WTSH, C4 mengkonstruksikan realitas mengenai disabilitas dengan menampilkan 140  penyandang disabilitas dan perayaan akan pencapaian  mereka, bukan hanya sebagai atlit, namun juga sebagai penyandang disabilitas dalam keseharian mereka.]
Co-Authors Angel Kurniawan Anthony, Marcelyn Arhoni Dachi Azalia Gerungan Desideria Lumongga Dwihadiah Geraldine, Christa Olivia Gunawan, Angela Priscilla Herman Purba Herman Purba Liewanty, Yumeiko Muhammad Ilyas Muhammad Ilyas Parani, Rizaldi Pattinussa, Jhon Maxwell Yosua Pratikno, Roy Vincentius Uud Wahyudin