Article Per Year (5 Year)
p-Index From 2020 - 2025
1.686
P-Index
This Author published in this journals
All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Widya Cipta : Jurnal Sekretari dan Manajemen Komunikasi : Jurnal Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Media Penyiaran
Syarif Fitri
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

 1 
OPTIMIZING SOUND DESIGN IN RADIO PROGRAM PRODUCTION TO INCREASE BROADCAST ATTRACTIVENESS Tuty Mutiah; Ali Imron Hamid; Syarif Fitri
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of audio technology and the growing competition among digital media platforms have compelled radio stations to continuously innovate in producing engaging and high-quality broadcasts. One key aspect in creating broadcast appeal is the optimal application of sound design. This study aims to analyze the role and strategies of optimizing sound design in the production of non-news radio programs, as well as to explore how sound elements such as jingles, bumpers, sound effects, and background music contribute to enhancing the listening experience. This research employs a qualitative approach using a case study method at a selected radio station in Jakarta. Data were collected through in-depth interviews with producers, audio engineers, and listeners, as well as through direct observation of the production process. The findings reveal that creatively and consistently designed sound elements strengthen program identity, build emotional atmosphere, and increase listener engagement. The optimization of sound design depends not only on technical proficiency but also on the production team’s ability to understand the audience’s characteristics and the program’s context. Therefore, sound design serves as a strategic component in enhancing the aesthetic and emotional value of radio programs in the era of media convergence.
Co-Authors A. Munanjar A. Yuda Triantanto ADHI DHARMA SURIYANTO Ali Imron Hamid Arvin Hardian Bonardo Marulitua A Christopher Yudha Erlangga Fajar Kurniawan Fajar Muharam Ichsan Widi Utomo Ilham Albar Pane Ismi Salsabilah Ken Norton Hutasoit Luthfia Nizmah Putri Chairul Nisa Tuty Mutiah Venessa Agusta Gogali