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All Journal Jurnal Ilmu Komputer Jurnal JSIKA JRST (Jurnal Riset Sains dan Teknologi) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi JSiI (Jurnal Sistem Informasi) Share : Journal of Service Learning JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Manajemen Informatika Business and Finance Journal Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Jurnal Bisnis Terapan Applied Technology and Computing Science Journal KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Abdi Insani Jurnal Manajemen Bisnis Studies in Learning and Teaching Yumary: Jurnal Pengabdian kepada Masyarakat Journal of Applied Computer Science and Technology (JACOST) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Technology and Informatics (JoTI) Jurnal Riset dan Aplikasi Mahasiswa Informatika (JRAMI) Empiricism Journal Jurnal Sistem Informasi Universitas Dinamika Jurnal Abdimas Prakasa Dakara Batara Wisnu : Indonesian Journal of Community Services Jurnal Strategi dan Bisnis SmartComp Jurnal Informatika: Jurnal Pengembangan IT Jurnal Pengabdian Kepada Masyarakat Radisi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal ilmiah teknologi informasi Asia Jurnal Ragam Pengabdian JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Ayouvi Poerna Wardhanie
Universitas Dinamika
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Journal : empiricism journal

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Gaining User Trust in Crowdsourcing Startup Using Desirability Business Model (Case Study at PT. Gojek in Surabaya) Ayouvi Wardhanie; Sri Hariani Eko Wulandari
Empiricism Journal Vol. 2 No. 2: December 2021
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.373 KB) | DOI: 10.36312/ej.v2i2.557

Abstract

This study aims to explore the strategy of gaining user trust in a crowdsourcing startup based on the Desirability Business Model. This study may uncover the user trust of crowdsourcing startup which may help startup enhancing engagement and participation from crowd. The difficulties in crowdsourcing is engage user to stay with application for a long time, so this study try to help startup finding indicators to gain user trust.  This paper first propose a model to depict the effect of four parameter of Desirability Business Model with User Trust, which may influence Gojek users, then using Stratified Random Sampling Technique with a total sample of 97 people which are the subject is the society in Surabaya that in a month is at least 2 times and a maximum of more than 10 times using the Go Ride application on the Gojek company. The data collection used a questionnaire distributed through google form and social media such as Line and WhatsApp, while for the tabulation stage, it will be processed using Smart PLS-SEM. The results of this study show that of the four indicators in the Desirability Business Model variable only two indicators have a positive effect on user trust firstly, Value Proposition consisting of Performance, Design, Accessibility, Convenience, Risk Reduction, Cost Reduction and Newness then secondly, Channels consisting of Awareness, Evaluation, Purchase and After Sales. To gain user trust on the crowdsourcing startup, business owners can focus on two things firstly, provide beneficial value of the product or service offered to the user and secondly, design channel which can make business communicates with its users to convey a value proposition.
Co-Authors -, Sulistiowati A, Slamet AA Sudharmawan, AA Agus Dwi Churniawan Agus Dwi Churniawan Agus Dwi Churniawan, Agus Dwi Akbar, Ananda Azizul Aldito Doni Pasha Althov Zhorif Naufal Amirah Balqis Mozza Pramitha Amiyantho, Eko Amiyantho, Eko Anggy Pranindya Sudarmadji Arief Bagus Wicaksono Arifin Puji Widodo Axel Belliandri Adriansah Bimantoro, Wildan Candraningrat, Candraningrat Didiet Anindita Arnandy Didit Anindita Effendi, Pradita Maulidya Erwin Sutomo Faisal Maulana Akbar Fenty Fahminnansih, Fenty Ferdina Lailatus Sahara Herdeawan, Ahmad Syuyuth Ika Sisbintari Julianto Lemantara Kisworo, Angen Yudho Kristin Lebdaningrum Kristin Lebdaningrum Kumalawati, Deasy Laksono, Bagus Lilis Binawati M. J. Dewiyani Sunarto Michael Vinsent Djulianto Ningsih, Norma Nizami, Ahmad Alfian Novianti, Fenty Dwi Pantjawati Sudarmaningtyas Pradita Maulidya Effendi Prasetyo, Muhammad Farid Alif Puspita Kartikasari Puspita Kartikasari Puspita Kartikasari Putra, Kevin Rubama Rahmawati, Endra Ramadhan, Gilang Alfi Syahri Rosita Trisna Marsela Rudi Santoso, Rudi Santosa, Shella Adelia Sayyidah Nabighah Athallah Setyani, Anis Dwi Setyawan, Henry Bambang Siti Aisyah Sri Hariani Eko Wulandari Sudarmadji, Anggy Pranindya Sudarmadji, Anggy Pranindya Sulistiowati . Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Tan Amelia Titik Lusiani Tony Soebijono Tri Puspa Rinjeni Tri Sagirani Utama, Khosy Hanno Candra Valentinus Roby Hananto Wulandari, Sri Hariani Eko Yogatama, Ahmad Nizar Yoppy Mirza Maulana Young, Calvin Yusro, Mochamad Ponco