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All Journal Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Manajemen, Akuntansi Journal of Sharia Economy and Islamic Tourism
Ratna Putri Nilasari
Institut Teknologi dan Bisnis Asia Malang
Religion Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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SERVICE LEARNING IN STRENGHTHENING INNOVATION, AUTHENTICITY, AND BRANDING OF HONEY PRODUCTS AT B-B TOWN SDN. BHD., MELAKA, MALAYSIA Satriadi Satriadi; Armansyah; Tubel Agusven; Ratna Putri Nilasari; Irmawati Irmawati; Mai Yuliza
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2562

Abstract

This service-learning activity was conducted to address the challenges faced by the local business Rumah Madu in Melaka, Malaysia, specifically in maintaining product authenticity, developing innovation, and strengthening branding strategies amidst global market competition. The solution implemented involved a service-learning approach through instructional sessions and direct observation with business managers to understand the production process, marketing strategies, and quality management practices. The purpose of this activity was to identify innovation and branding practices rooted in the authenticity of local products, as well as to provide academic contributions through the application of management theories in real MSME contexts. This program also contributed to the partner by preparing business development recommendations based on innovation and digital marketing. The findings reveal that product innovation utilizing local bee biodiversity, the implementation of ISO-standard quality systems, and the use of digital media have strengthened the brand image and competitiveness of Rumah Madu. This experience demonstrates that service learning serves as an effective approach in bridging academic learning with the enhancement of local business capacity in a sustainable manner.
Peran Reputasi dan Rekomendasi dalam Memoderasi Hubungan antara Konten Media Sosial dan Minat Mahasiswa Baru Nur Elif; Ratna Putri Nilasari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8402

Abstract

Dalam era digital saat ini, media sosial memainkan peran penting dalam membangun citra dan menarik minat calon mahasiswa ke perguruan tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial terhadap minat pendaftaran mahasiswa baru di Institut Asia Malang dengan mempertimbangkan peran reputasi institusi dan rekomendasi pihak ketiga sebagai variabel moderasi. Pendekatan kuantitatif digunakan dengan metode survei terhadap calon mahasiswa yang telah terpapar konten media sosial institusi. Data dianalisis menggunakan analisis regresi berganda dan model persamaan struktural (SEM). Hasil penelitian menunjukkan bahwa konten media sosial yang informatif, visual, interaktif, dan emosional berpengaruh signifikan terhadap minat mahasiswa baru. Reputasi institusi memperkuat hubungan antara konten media sosial dan minat mahasiswa baru, sedangkan rekomendasi pihak ketiga lebih berpengaruh dalam meningkatkan persepsi positif calon mahasiswa. Implikasi penelitian ini dapat digunakan sebagai dasar bagi institusi pendidikan dalam merancang strategi pemasaran digital yang lebih efek.
Pengaruh Literasi Keuangan Digital dan Risiko Siber terhadap Keberlanjutan UMKM di Kota X Nur Elif; Ratna Putri Nilasari; Reza Ramadhania
Journal of Sharia Economy and Islamic Tourism Vol 6, No 1 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v6i1.35541

Abstract

Abstract: MSMEs play a strategic role in the local and national economy, but in the digital era they face challenges of digital financial literacy and cyber risks that can threaten business sustainability. This study aims to analyze the effect of digital financial literacy and cyber risks on the sustainability of MSMEs in City X. The research method used is a quantitative approach with a survey technique through questionnaires distributed to 60 MSME actors, and the data was analyzed using multiple linear regression. The results show that both digital financial literacy and cyber risks have a positive and significant effect on the sustainability of MSMEs, with cyber risks making a more dominant contribution. These findings indicate that mastery of financial technology and readiness to face digital threats are key factors in maintaining and developing businesses. The practical implications of this study are the importance of integrated policies and training programs that combine digital financial education and cyber security for MSME players.Abstrak: UMKM memiliki peran strategis dalam perekonomian lokal dan nasional, namun di era digital mereka menghadapi tantangan literasi keuangan digital dan risiko siber yang dapat mengancam keberlanjutan usaha. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan digital dan risiko siber terhadap keberlanjutan UMKM di Kota X. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner yang disebarkan kepada 60 pelaku UMKM, dan data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa baik literasi keuangan digital maupun risiko siber berpengaruh positif dan signifikan terhadap keberlanjutan UMKM, dengan risiko siber memberikan kontribusi yang lebih dominan. Temuan ini menunjukkan bahwa penguasaan teknologi finansial dan kesiapan menghadapi ancaman digital merupakan faktor kunci dalam mempertahankan dan mengembangkan usaha. Implikasi praktis dari studi ini adalah pentingnya kebijakan dan program pelatihan terpadu yang menggabungkan edukasi keuangan digital dan keamanan siber bagi pelaku UMKM.
Co-Authors Armansyah Irmawati Irmawati Mai Yuliza Nur Elif Nur Elif Reza Ramadhania Santoso, Risa Satriadi Satriadi Tin Agustina Karnawati Tubel Agusven