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All Journal Jurnal Manajemen Universitas Bung Hatta Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Asian Journal of Management, Entrepreneurship and Social Science Multidisciplinary Indonesian Center Journal
Mai Yuliza
Institut Teknologi dan Ilmu Sosial Khatulistiwa
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence Of Sıtuatıonal Leadershıp Style On Employee Performance Through Job Satısfactıon Sunarni Sunarni; Eko Priyo Purnomo; Mai Yuliza; Ignatius Erik Sapta Yanuar
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study delves into the intricate relationships among Job Satisfaction, Situational Leadership, and Employee Performance in organizational settings. The research offers vital insights into these critical aspects of workplace dynamics. First and foremost, the study confirms the significant influence of Job Satisfaction on Employee Performance. It reiterates the well-established fact that contented employees tend to perform better. Organizations are urged to prioritize initiatives aimed at boosting job satisfaction to enhance overall employee performance, leading to increased productivity and organizational success. Secondly, the research unveils an intriguing finding: Situational Leadership, when examined independently, does not directly impact Employee Performance. However, Situational Leadership emerges as a vital factor in shaping Job Satisfaction. This underscores the paramount importance of leadership adaptability and its role in fostering a positive work environment, ultimately contributing to employee contentment. Moreover, when considering Situational Leadership, Job Satisfaction, and Employee Performance collectively, a robust and positive relationship emerges. This highlights the interconnected nature of these variables, emphasizing the need for organizations to adopt a holistic approach to leadership and employee management. In conclusion, this study provides organizations with valuable insights into optimizing their leadership strategies to enhance employee performance. It underscores the significance of nurturing job satisfaction and cultivating adaptable leadership styles to create a conducive work environment, fostering employee contentment, and, consequently, organizational triumph. Future research may delve deeper into contextual factors to refine these relationships further, offering even more precise guidance for organizations in optimizing their strategies for employee performance and satisfaction.
SERVICE LEARNING IN STRENGHTHENING INNOVATION, AUTHENTICITY, AND BRANDING OF HONEY PRODUCTS AT B-B TOWN SDN. BHD., MELAKA, MALAYSIA Satriadi Satriadi; Armansyah; Tubel Agusven; Ratna Putri Nilasari; Irmawati Irmawati; Mai Yuliza
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2562

Abstract

This service-learning activity was conducted to address the challenges faced by the local business Rumah Madu in Melaka, Malaysia, specifically in maintaining product authenticity, developing innovation, and strengthening branding strategies amidst global market competition. The solution implemented involved a service-learning approach through instructional sessions and direct observation with business managers to understand the production process, marketing strategies, and quality management practices. The purpose of this activity was to identify innovation and branding practices rooted in the authenticity of local products, as well as to provide academic contributions through the application of management theories in real MSME contexts. This program also contributed to the partner by preparing business development recommendations based on innovation and digital marketing. The findings reveal that product innovation utilizing local bee biodiversity, the implementation of ISO-standard quality systems, and the use of digital media have strengthened the brand image and competitiveness of Rumah Madu. This experience demonstrates that service learning serves as an effective approach in bridging academic learning with the enhancement of local business capacity in a sustainable manner.
THE EFFECT OF FIRM CHARACTERISTICS ON THE UNDERPRICING OF IPO STOCK Rika Desiyanti; Mutiara Hanum; Chrismondari; Mai Yuliza
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i4.814

Abstract

Initial Public Offerings (IPOs) represent a critical mechanism for companies to raise capital by offering their shares to the public for the first time. This study investigates the determinants of stock underpricing in IPO companies listed on the Indonesia Stock Exchange between 2019 and 2022. Specifically, we examine the impact of return on equity (ROE), firm size, firm age, and reputation in terms of Knowledge, Attitude, and Practice (KAP) on stock underpricing. The sample selection process employs a saturated sample methodology, resulting in a final observation-worthy sample of 134 companies from an initial pool of 219. We employ multiple regression analysis using the SPSS 27 program to analyze the data. Our findings reveal that while firm size, age, and KAP reputation do not significantly influence stock underpricing, return on equity emerges as a significant determinant affecting the degree of stock underpricing in IPOs. This research contributes to a better understanding of the dynamics at play in the IPO market, providing valuable insights for investors, policymakers, and market participants.
Intercultural Dialogue as a Tool for Leadership Development: A Qualitative Single-Case Study of a Multilingual Marketing Team Endarwita; Jufrizen; Mia Muchia Desda; Mai Yuliza; Efri Andini; Eka Putri Wardani
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30008

Abstract

This study explores intercultural dialogue as a strategic approach to leadership development within a bilingual marketing team at PT Danone, West Sumatra, Indonesia. Adopting a qualitative single-case study design, the research investigates how intercultural dialogue is constructed, how cultural identity is negotiated, and how patterns of self-awareness emerge among reflective leaders within a multilingual multinational organization. Data were gathered through in-depth interviews, participatory observations, and document analyses involving ten participants from diverse cultural and linguistic backgrounds. The analysis generated three overarching themes: (1) Dialogue as a Bridge of Meaning, demonstrating how cross-cultural communication expands mutual understanding beyond linguistic boundaries; (2) Negotiation of Cultural Identity, revealing how recruitment leaders and team members redefine their roles through empathy and reflective engagement; and (3) Leadership Through Dialogical Growth, illustrating that effective leadership evolves through collective interaction rather than hierarchical structure. The study contributes theoretically by positioning intercultural dialogue as a mechanism of leadership learning, and practically by offering insights for multinational corporations to develop reflective leadership models that are inclusive and adaptive to cultural diversity.
The Role of Intercultural Understanding in Enhancing International Consumer Trust: Moderated by Multilingual Branding Strategy Mai Yuliza; Mia Muchia Desda; Tissa Aulia Damayanti; Marissa Pusparini; Roky Apriansyah; Satriadi Satriadi; Nadilla Hadring; Sri Karni
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2449

Abstract

The growth of the digital economy in Indonesia has created significant opportunities for international brands to expand their market share. However, the success of global brands is not only determined by product quality but also by their ability to understand local cultural values and communicate effectively in a multilingual context. This study aims to analyze the influence of intercultural understanding on international consumer trust in Indonesia. The approach used is explanatory quantitative, with a survey method involving 200 respondents who have purchased international brands in Indonesia. The data was analyzed using SEM-PLS. The results indicate that intercultural understanding has a positive and significant effect on international consumer trust. Similarly, a multilingual branding strategy has a positive effect on consumer trust. Furthermore, the moderation results indicate that a multilingual branding strategy strengthens the relationship between intercultural understanding and consumer trust. These findings confirm that a combination of cultural sensitivity and multilingual communication is a key strategy in building consumer trust and loyalty in the Indonesian market. The implications of this research demonstrate the value of cross-cultural adaptation and inclusive communication as the foundation of sustainable global marketing.
Co-Authors Armansyah Asraf Asraf Chrismondari, Chrismondari Efri Andini Eka Putri Wardani Eko Priyo Purnomo Endarwita Erdawati Erdawati Irmawati Irmawati Jufrizen Marissa Pusparini Mia Muchia Desda Mutiara Hanum Nadilla Hadring Ratna Putri Nilasari Rika Desiyanti Roky Apriansyah Satriadi Satriadi Satriadi Sri Karni Sri Utami Sunarni Sunarni Tissa Aulia Damayanti Tubel Agusven Yanuar, Erik Sapta