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All Journal International Journal of Economics (IJEC) Jurnal Manajemen dan Bisnis (JMB)
Astrid Aprica Isabella
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Kerja Terhadap Kinerja Karyawan PT Adamas Manggala Perkasa Bandar Lampung Astrid Aprica Isabella
Jurnal Manajemen dan Bisnis (JMB) Vol 1, No 1 (2020)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v1i1.308

Abstract

AbstractThis research aims to determine the influence of leadership style, motivation, work discipline on employee performance PT Adamas Manngala Perkasa, This research is a research with quantitative design with the number of samples of 77 samples. Methods of data collection using documentation and then analyzed using microsof word and excel 2010 and use multiple linear regression analysis processed using SPSS version 24.00 for windows.Based on the results of research in the know that the variable leadership style partially significant effect on employee performance, partial motivation variable has no effect on employee performance, and variable discipline partially significant effect on employee performance of PT AdamasManggala Perkasa. Anova Test Result (f test) shows that simultaneously Leadership style, motivation and discipline have a significant effect on employee performance of PTAdamasManggala Perkasa.
The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) Bakti, Umar; Loliyani, Rini; Hairudin, Hairudin; Astrid Aprica Isabella; Loliyana, Rina; Adelita, Ira
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1183

Abstract

This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.
The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) Bakti, Umar; Loliyani, Rini; Hairudin, Hairudin; Astrid Aprica Isabella; Loliyana, Rina; Adelita, Ira
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1183

Abstract

This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.
Co-Authors Adelita, Ira Bakti, Umar Hairudin, Hairudin Loliyana, Rina Loliyani, Rini