Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal International Journal of Economics (IJEC) Jurnal Pengabdian UMKM
Adelita, Ira
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
SARANA PUBLIKASI DAN MEDIA PROMOSI PRODUK KREATIFITAS SISWA MENGGUNAKAN E-COMMERCE PADA SMK GADING REJO KABUPATEN PESAWARAN Oktaria, Eka Travilta; Yuniarthe, Yodhi; Hairudin, Hairudin; Wengrum, Tyas D; Khoiriah, Nisaul; Adelita, Ira
Jurnal Pengabdian UMKM Vol. 2 No. 1 (2023): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v2i1.34

Abstract

Sekolah merupakan suatu tempat pembelajaran siswa menuju dunia kerja khususnya bagi SMK Gading Rejo dimana saat ini dituntut untuk dapat siap di dunia kerja dengan berbagai kompetensi yang dimiliki. Dari kompentensi keahlian tesebut tentunya mampu menghasilkan suatu desain produk yang dapat bermanfaat bagi masyarakat. Saat ini semua bidang kehidupan sangat tergantung dengan penguasaan teknologi informasi disemua level pekerjaan. Kendala saat ini masih kurang optimalnya pengetahuan dan kemampuan siswa dalam pengembangan desain atau produk berbasis teknologi informasi salah satunya adalah peningkatan pengetahuan bidang e-commerce. Dari permasalahan tersebut maka tim pengabdian kepada masyarakat dari Fakultas Bisnisi Universitas Mitra Indonesia mengadakan kegiatan pengabdian kepada masyarakat dalam membuat e-commerce berbasis website serta pemanfaatan e-commerce secara efektif sebagai sarana publikasi dan media. Hasil yang dicapai dari kegiatan pengabdian masyarakat ini adalah peningkatan kemampuan, keahlian dan pengetahuan dalam pembuatan dan pemanfaatan e-commerce sebagai sarana publikasi dan media promosi.
The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) Bakti, Umar; Loliyani, Rini; Hairudin, Hairudin; Astrid Aprica Isabella; Loliyana, Rina; Adelita, Ira
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1183

Abstract

This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.
The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) Bakti, Umar; Loliyani, Rini; Hairudin, Hairudin; Astrid Aprica Isabella; Loliyana, Rina; Adelita, Ira
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1183

Abstract

This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.
Co-Authors Astrid Aprica Isabella Bakti, Umar Hairudin, Hairudin Khoiriah, Nisaul Loliyana, Rina Loliyani, Rini Oktaria, Eka Travilta Wengrum, Tyas D Yodhi Yuniarthe