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All Journal International Research Journal of Management, IT & Social Sciences Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Sugeng Edi Waluyo, Sugeng Edi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences

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Line and Color Composition in Lurik Cawas Weaving: Idea from Traditional Lurik Patterns Widiastuti, Theresia; Rizali, Nanang; Anantanyu, Sapja; Waluyo, Sugeng Edi
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 4 No 1: January 2017
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v4i1.338

Abstract

Javanese lurik is weaved fabric with striped motives, and it has very simple appearance. In the past, lurik only used two colors, namely: black and white. But, as it develops, some of lurik fabrics use more than two colors, and one of the colors usually still consists of black or white color. After lurik becomes one of the prosper trading commodities, the artisans attempt to make lurik more appealing and varying in term of appearance so that it will be favored by consumers. The objective of this research is to investigate how the artisans can develop lurik patterns to stay appealing. This paper used the qualitative research with the case study strategy and phenomenological approaches. The study aims at understanding the methods employed by artisans in Cawas Klaten in developing lurik patterns. The result of the study show that (1) lurik pattern has been developed by using various alternatives of line composition and color coherence; (2) the idea of development comes from traditional lurik patterns which already existed long time ago; and (3) line and color composition used a minimum of three colors so that it looks like a rainbow, and this kind of lurik pattern becomes the characteristic of modern weaved fabric from Cawas.
ANALYSIS OF CONSUMER CHARACTERISTICS IN ONLINE FRUIT AND VEGETABLE PURCHASES IN THE DIGITAL ERA Setiyani, Rahmawati; Waluyo, Sugeng Edi; Putra, Rajendra Agidya
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bdk5ek06

Abstract

The digital era provides various conveniences for society. Technological developments have touched various fields including the business sector and become an important part of business sustainability. One of the strategic steps taken by business actors is to conduct online sales. The agricultural sector is one sector that has been significantly impacted by technological advances. Fruit and vegetable products are one type of product offered through online shops. The purpose of this study is to determine the characteristics of consumers who purchase fruit and vegetable products online. The results of the analysis of consumer characteristics in purchasing fruit and vegetables online in the digital era are dominated by female consumers by gender as much as 63%. Consumers in purchasing fruit and vegetable products online by age are dominated by 20 to 30 years old as much as 53%. Consumers in purchasing fruit and vegetable products online are dominated by high school education levels as much as 57%. Consumers in purchasing fruit and vegetable products online by type of work vary, with a dominance of housewives, students and others as much as 49%. The characteristics of consumers in purchasing fruit and vegetable products online based on monthly income from the research results are dominated by those with incomes of less than Rp. 1,000,000,-. as much as 34%.
BRANDING STRATEGY TO INCREASE HYDROPONIC MELON SALES REVENUE AT ARH FARM 2 Ani, Rindi; Setiyani, Rahmawati; Waluyo, Sugeng Edi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/twd36p03

Abstract

Branding is an important part of increasing competitiveness and business income, including in modern agricultural sectors like hydroponic watermelon farming. ARH FARM 2, as a small and medium-sized agrotourism business that picks watermelons, needs the right branding strategy to reach a wider market. This study uses a descriptive method and T-score analysis with three indicators: brand identity, promotion, and brand image, viewed from both consumer and producer perspectives. The T-score results from consumers are 14.17 (brand identity), 14.80 (promotion), and 17.14 (brand image), while from producers they are 16.04, 12.00, and 18.20. These results show that strengthening brand image and brand identity should be a priority, while promotion needs to be improved. The right branding strategy is expected to help ARH FARM 2 increase its income sustainably.
Co-Authors Ani, Rindi Nanang Rizali Putra, Rajendra Agidya Sapja Anantanyu, Sapja Setiyani, Rahmawati Theresia Widiastuti, Theresia