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All Journal Jurnal Abdimas Indonesia Journal of Ekonomics, Finance, and Management Studies
Delia Noor Rizkita Kisworo
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Rebranding Logo Dan Pemanfaatan Digital Marketing Sebagai Solusi Pengembangan UMKM Di Kota Blitar Bowo Santoso; Delia Noor Rizkita Kisworo
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.104

Abstract

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.
Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
Co-Authors Bowo Santoso Hery Pudjoprastyono