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All Journal Journal of Commerce Management and Tourism Studies
Yasotha Nair Tramankuti
University Kuala Lumpur, Malaysia
Humanities Economics, Econometrics & Finance Social Sciences

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The rise of thrift entrepreneurs reveals emerging business opportunities in a circular fashion through sustainable, resale-driven practices Egbere Michael Ikechukwu; Tijjani Ahmed Ajayi; Dr. Sneha Chaurasiya; Shiva Raj Ghimire; B.M. Sajedul Karim; Asma Khan; Yasotha Nair Tramankuti
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.453

Abstract

This study investigates the role of thrift entrepreneurs in the emerging circular economy, examining how they use digital platforms to promote sustainable consumption and navigate systemic barriers in informal market environments. It explores the socio-cultural, technological, and institutional factors that enable or constrain their participation in circular fashion ecosystems. Using a qualitative research design, the study employs document analysis, thematic coding, and a secondary literature review, drawing on recent empirical data from Southeast Asian digital thrift markets. The analysis is framed by Digital Inequality Theory (Robinson et al., 2015), Social Capital Theory (Putnam, 2000), and circular economy frameworks (OECD, 2022). Findings reveal six core themes: circular values and sustainability narratives; digital adaptation and entrepreneurial bricolage; informality, inequity, and exclusion from formal capital and regulation; social capital formation and cultural community-building; identity politics in thrift branding; and the need for nuanced, inclusive policy responses. The study concludes that equitable circular economies require robust policy frameworks, improved digital infrastructure, and formal recognition of informal entrepreneurial actors, and calls for future interdisciplinary research.
The role of traditional foods in shaping the social cultural values of Indonesian society Ida Ayu Junica Larassati; I Nyoman Suka Sanjaya; Nazula Silma; Shamim Ferdous; Debashish Roy; Md. Gulam Mokta Dhir; Mohammad Kamrul Ahsan; Yasotha Nair Tramankuti; Robinson Onuora Ugwoke
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.265

Abstract

Traditional foods are deeply embedded in Indonesian society, serving as a cornerstone of social and cultural identity and a vital element of daily life. This study delves into the complex relationship between traditional foods and the social cultural identity of Indonesians, emphasizing the need for their preservation. The objective of this study is to analyzing factors of Traditional Foods that shapes the Social Cultural Identity of Indonesian Society in order to preserved Traditional Foods through a comprehensive document study method, the research explores the definition of General Traditional Foods and Social Cultural Identity, examining the interconnectedness between these two concepts. The study investigates how traditional foods serve as a reflection of social cultural identity, highlighting their diverse values in ceremonies that shaped Indonesian Society. Besides, this paper also contains explanation of social culture threats potential that could happens in this era. By referencing relevant documents and journals, the study aims to provide a robust analysis of the multifaceted relationship between traditional foods and social cultural identity in Indonesia, ultimately contributing to the preservation of this vital cultural heritage.
The rise of thrift entrepreneurs reveals emerging business opportunities in a circular fashion through sustainable, resale-driven practices Egbere Michael Ikechukwu; Tijjani Ahmed Ajayi; Dr. Sneha Chaurasiya; Shiva Raj Ghimire; B.M. Sajedul Karim; Asma Khan; Yasotha Nair Tramankuti
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.453

Abstract

This study investigates the role of thrift entrepreneurs in the emerging circular economy, examining how they use digital platforms to promote sustainable consumption and navigate systemic barriers in informal market environments. It explores the socio-cultural, technological, and institutional factors that enable or constrain their participation in circular fashion ecosystems. Using a qualitative research design, the study employs document analysis, thematic coding, and a secondary literature review, drawing on recent empirical data from Southeast Asian digital thrift markets. The analysis is framed by Digital Inequality Theory (Robinson et al., 2015), Social Capital Theory (Putnam, 2000), and circular economy frameworks (OECD, 2022). Findings reveal six core themes: circular values and sustainability narratives; digital adaptation and entrepreneurial bricolage; informality, inequity, and exclusion from formal capital and regulation; social capital formation and cultural community-building; identity politics in thrift branding; and the need for nuanced, inclusive policy responses. The study concludes that equitable circular economies require robust policy frameworks, improved digital infrastructure, and formal recognition of informal entrepreneurial actors, and calls for future interdisciplinary research.
Co-Authors Asma Khan B.M. Sajedul Karim Debashish Roy Dr. Sneha Chaurasiya Egbere Michael Ikechukwu I Nyoman Suka Sanjaya Ida Ayu Junica Larassati Md. Gulam Mokta Dhir Mohammad Kamrul Ahsan Nazula Silma Robinson Onuora Ugwoke Shamim Ferdous Shiva Raj Ghimire Tijjani Ahmed Ajayi