Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Commerce Management and Tourism Studies
Asma Khan
University Putra MALAYSIA
Humanities Economics, Econometrics & Finance Social Sciences

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Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
The rise of thrift entrepreneurs reveals emerging business opportunities in a circular fashion through sustainable, resale-driven practices Egbere Michael Ikechukwu; Tijjani Ahmed Ajayi; Dr. Sneha Chaurasiya; Shiva Raj Ghimire; B.M. Sajedul Karim; Asma Khan; Yasotha Nair Tramankuti
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.453

Abstract

This study investigates the role of thrift entrepreneurs in the emerging circular economy, examining how they use digital platforms to promote sustainable consumption and navigate systemic barriers in informal market environments. It explores the socio-cultural, technological, and institutional factors that enable or constrain their participation in circular fashion ecosystems. Using a qualitative research design, the study employs document analysis, thematic coding, and a secondary literature review, drawing on recent empirical data from Southeast Asian digital thrift markets. The analysis is framed by Digital Inequality Theory (Robinson et al., 2015), Social Capital Theory (Putnam, 2000), and circular economy frameworks (OECD, 2022). Findings reveal six core themes: circular values and sustainability narratives; digital adaptation and entrepreneurial bricolage; informality, inequity, and exclusion from formal capital and regulation; social capital formation and cultural community-building; identity politics in thrift branding; and the need for nuanced, inclusive policy responses. The study concludes that equitable circular economies require robust policy frameworks, improved digital infrastructure, and formal recognition of informal entrepreneurial actors, and calls for future interdisciplinary research.
Co-Authors B.M. Sajedul Karim Basu Dev Lamichhane Dr. Sneha Chaurasiya Egbere Michael Ikechukwu Ida Ayu Ketut Sumawidari Jumhur Hakim Md. Gulam Mokta Dhir Mutahir Abbas Nirdosh Agarwal Shiva Raj Ghimire Tijjani Ahmed Ajayi Yasotha Nair Tramankuti