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PENGARUH PELATIHAN SUMBER DAYA MANUSIA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT PLN (PERSERO) WILAYAH SULUTTENGGO AREA MANADO MEYLISA THESA WALUKOW; MIEKE RORING; JOHNY R.E TAMPI
JURNAL ADMINISTRASI BISNIS Vol. 4 No. 4 (2016): Jurnal Administrasi Bisnis
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v4.i4.%p

Abstract

Abstract.This research was conducted to find out how big the influence of Training human resources (HR) against work productivity of employees At PT. PLN (Persero) Area of Manado.From the results of the research note that the training of human resources (HR) has a very strong Influence and is an important factor to increased Employee Productivity, PT. PLN (Persero) Area of Manado.Where human resources Training have an influence of 86.8% Employee to productivity and 13.2% set by factors that are not in this meticulous research such as leadership, compensation, work environment, placement, and other variables. It can be concluded that the training of HUMAN RESOURCES towards significantly influential work productivity of employees at PT. PLN (Persero) Area ofManado. This is because the Training of HUMAN RESOURCES is a strong factor to encourage morale or employee passion for placing certain activities in maximing the Productivity of work. Recommendations for the Management of HUMAN RESOURCES is maintained as well as improving the quality of training because training variables influence is dominant in affecting employee productivity, including through improvements in materials, methods and training tutuors so that employee productivity will increase. Keyword: Training, Human Resources, Employee Productivity
Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian iPhone 15 Promax di PSTORE Manado Javier Ezra Lumentut; Johny R.E Tampi; Danny D.S Mukuan
Productivity Vol 6 No 3 (2025): September 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i3.61139

Abstract

This study aims to find out whether price and Brand Image affect purchasing decisions. The type of data used in this study is a type of quantitative data and uses primary data in the form of respondents' answers to interviews conducted with questionnaires through gform. The analysis methods used are multiple correlation analysis and multiple linear regression analysis using the help of the SPSS 29.0 application. The results of the study show that the price has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore.Brand Image has a significant positive effect on the decision to buy Iphone 15 Promax at the Manado City Pstore. Price and Brand Image affect  simultaneously the decision to buy Iphone 15 Promax at Manado City Pstore
Pengaruh Visual Merchandising dan Store Atmosphere terhadap Impulse Buying pada Konsumen Toko KKV Di Manado Town Square Andi Regita Sugiarti Asri; Johny R.E Tampi; Aneke Y. Punuindoong
Productivity Vol 6 No 4 (2025): Desember 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v6i4.61403

Abstract

ABSTRACT Impulse buying is an irrational purchase and falls into the category of fast and unplanned purchases. This behavior is where consumers make purchases without thinking first. This research aims to see the effect of visual merchandising and store atmosphere on impulse buying on KKV shop consumers at Manado Town Square. The sampling method used was Accidental Sampling, wich is a sampling technique by taking respondents who happen to be in a place that is appropriate to the research context and in accordance with the criteria determined by the researcher. The sample used was 100 respondents. The analytical method used is multiple linear regression analysis. The results of partial test research show that visual merchandising has no effect on impulse buying, store atmosphere has a significant effect on impulsive buying. And the simultaneous test shows that visual merchandising and store atmosphere together have a significant influence on impulse buying.