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Johny R. E. Tampi
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PENGARUH HARGA TERHADAP USAHA MENINGKATKAN VOLUME PENJUALAN MOBIL XENIA PADA PT. ASTRA DAIHATSU Tbk CABANG MALALAYANG MANADO Christian Almendo Benaino; Johny R. E. Tampi; Tinneke M. Tumbel
JURNAL ADMINISTRASI BISNIS Vol. 5 No. 003 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v5.i003.%p

Abstract

The existence of competition between automotive products between companies impact on the determination of competitive prices and affordable by consumers to encourage increased sales volume. Thus, this study aims "to determine the effect of price on car sales volume Xenia at PT. Astra Daihatsu Tbk Malalayang Branch of Manado City ". This research uses descriptive method with quantitative approach, then applied percentage analysis and for hypothesis testing applied simple linear regression analysis technique and product moment correlation The results of this study indicate that (1) the price level of Xenia cars varies according to the type and size / model of the vehicle, then each year increases the price by an average of 4.9%, while the sales volume decreases from year to year. The decline in the level of sales volume, in addition influenced by factors of price increases, is also caused by the replacement of vehicle type. (2). The result of hypothesis test shows that between price and sales volume have relationship relation and influence that its contribute and very significant, but negative linear pattern. This means that if the price is raised to a certain level, it will result in a decrease in sales volume of Xenia Cars. Keywords: Price, Sales Volume, Xenia car
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH PT. BANK MANDIRI (PERSERO) Tbk, KC DOTULOLONG LASUT MANADO PUTRI WINDARWATI M. DAHLAN; Johny R. E. Tampi; Tinneke M. Tumbel
JURNAL ADMINISTRASI BISNIS VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

This study aims to determine the influence of Customer RelationshipManagement on customer loyalty in PT. Bank Mandiri (Persero) Tbk, KCDotulolong Lasut Manado. This research is quantitive research using surveymethod. Data collection technique is done by division of questionnaires filled by100 respondents who become the sample in this research. Data collection wasdone with questionnaires that have been tested for validity and reliability. Dataanalysis use is descriptive statistic, consisting of correlation coefficient andsimple regression done by using program SPSS. The result of the research showsthat there is significant influence between Customer Relationship Management oncustomer loyalty. Customer Relationship Management is a very important thingfor the company to establish long-term relationships with customers in order toachieve satisfaction that also impact on customer loyalty, then for the benefit ofthe two parties, the company further improve and optimize the system CustomerRelationship Management to increase customer loyalty.Keyword: Customer Relationship Management, customer loyalty.
Role of Freight Forwarder In Import Export Business At PT.Jasa Trans Samudera Sulut VINNITA LALOMA; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS VOL 5. NO 005 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

Background This study was conducted at PT. Trans Samudera Sulut Service isone of the companies engaged in the service of the expedition which is usually calledfreight forwarder that serves the freight forwarder services in the form of cargo bothdomestically and abroad. The purpose of this research is to know how the role offreight forwarder in the implementation of import export business. The method ofresearch used in this study is using data analysis that takes place along with datacollection, such as data reduction, presentation and verification. In this research,Freight forwarder is a business entity that aims to provide services for all activitiesrequired for the implementation of the delivery, transport and receipt of goods byusing multimodal transport either by land, sea or air. The role of freight forwarder inthe import export business is the role in the consolidation of cargo, as the carrier, inthe documentation, in the packaging, in insurance. Result of this research then therole of freight forwarder in the implementation of import export business has beendone well although there may still be a few obstacles arises when import exportactivities take place as in the case of incompatibility between documents withchecked goods, weather factor effects and shipping facilities that have not used owncompanies such as aircraft and ships. Therefore, companies should pay more attentionto the roles of freight forwarders available at the time of export import. PT. TransSamudera Sulut Services also contribute in providing services to assist someentrepreneurs from North Sulawesi who use their services to facilitate the delivery ofgoods either outside or outside the country.Keywords: Role of Freight Forwarder, Export and Import
PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. COLUMBIA KOTAMOBAGU DESIASTUTY PAPUTUNGAN; Johny R. E. Tampi; Olivia Walangitan
JURNAL ADMINISTRASI BISNIS VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v0.i0.%p

Abstract

To maintain the viability of the company, companies are often faced with the problem,such as the difficulty in increasing the volume of sales of the existence of competition fromsimilar companies increased the complexity of consumer behavior against a product,changing consumer tastes, as well as the uncertain economic conditions. Promotion is anactivity that can be done by the company with the aim to inform, persuade, and influenceconsumers to select or purchase products offered by the company. Promotions at ColumbiaKotamobagu PT. is seen from the 6 indicators i.e. advertising, personal selling, salespromotion, public relations, direct marketing tools, measurement scales use the ratin scale.This research is quantitative research using a simple correlation analysis and regressionanalysis. Data collection techniques in the study was collected in the form of primary dataand secondary data, and tools that on the collection of data through a questionnaire filledout by 300 respondents and analyzed using a simple correlation analysis and analysissimple regression. Based on the results of the analysis of simple correlation and simpleregression analysis showed that the independent variable is. promotion of the dependentvariables simultaneously affecting the increase in sales which means promotion toincreased influence sales are still in the low category. It is recommended also to companyPT. Columbia Kotamobagu so need to pay attention to the marketing mix policy especiallythe issue price is set so that the company can be reached by the consumer, so that it canincrease the level of sales.Keywords: promotion, increased sales
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Klinik Esther House of Beauty Manado Endah Irjayanti; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 6 No. 002 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v6.i002.%p

Abstract

The purpose of this research to find determine wheter quality of service that reliability, responsiveness, assurance, emphaty, and tangibles influential throught of customer loyalty in Esther House of Beauty Manado.This type of research is quantitative research with descirptive approach. The population of this research in Esther House of Beauty Manado customers, with 60 respondents. The result of this simultaneous showed that the impact of reliability, responsiveness, assurance, emphaty, tangibles takes controlled of customer loyalty in Esther House of Beauty Manado is 84,5%. Whereas, variable tangibles uninfluenced simultaneously throught loyalty in Esther House of Beauty. Whereas, the result of this research showed that the partial tangibles  has no influence though customer loyalty in Esther House of Beauty Manado. And the quality variable of service that mostly influence is responsiveness.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobil Daihatsu Grand Max Pick Up (Studi pada PT. Astra International Tbk Daihatsu Cabang Malalayang) Friani Gloria Igir; Johny R. E. Tampi; Henny Taroreh
JURNAL ADMINISTRASI BISNIS Vol. 6 No. 002 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v6.i002.%p

Abstract

The purpose of this study is to determine the effect of product quality and price to the decision of the purchase of grand max pick up car. Purchase decision is a consumer's decision to buy a product after previously thinking about whether or not worth buying the product by considering the information he knows with the relitas about the product after he witnessed it. The method used in this research is quantitative descriptive method, with the approach of Multiple Correlation Analysis and Multiple Linear Regression to measure the relationship between variables. This research was conducted at PT. Astra International Tbk Daihatsu Malalayang branch, with the object of research is Daihatsu Gran Gran Pick Up. Based on the result of validity test show indicator of variable of product quality, price and purchase decision of correlation value bigger. While the results of multiple linear analysis shows all variables ranging from products and prices have a positive influence on purchasing decisions. The coefficient of determination showed that 77% of Daihatsu Gran Max Pick Up's car purchase decision at PT. Astra International Tbk Daihatsu Malalayang branch is influenced by variables such as product and price. Based on the results of the discussion then found the quality of products and prices have a significant effect on purchasing decisions. Each variable has a significant positive effect on the purchasing decision.
Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Motor Yamaha Mio M3 Pada PT. Hasjrat Abadi Cabang Tumpaan Deysy Deyby Tinungki; Johny R. E. Tampi; Anneke Y. Punuindoong
JURNAL ADMINISTRASI BISNIS Vol. 6 No. 003 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v6.i003.%p

Abstract

This research is purposeful to determine the extent of the effect of marketing mix on the level of sales. This research useda quantitative method. The subjects in this research were the consumers at PT. Hasjrat Abadi Branch of Tumpaan. The object of this research were the marketing mix and the level of sales at PT.Hasjrat Abadi Branch of Tumpaan. Population in this research were consumers of  PT. Hasjrat Abadi Branch of Tumpaan, comprised of 437 people who have been netted for 2 months, with a sample of 81 respondents. Data collection techniques were interview, observation, documentation, and questionnaire. Analysis of data used descriptive analysis, validity and reliability, the analysis of the correlation coefficient, determination coefficient, multiple correlation and linear regression. Hypothesis test used was T test (partial test) and F test (simultaneous test). From the results of data analysis found that the partial product of positive and significantly affect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Product is the most dominant variable affecting on the level of sales. Prices partially positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Partially promotion of positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. The place is partially positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Simultaneously the product, price, promotion, and place a significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. The company needs to sustain the product quality, the price of conformity, innovation in promoting and all is place in an effort to boost the level of sales.Keywords : Marketing Mix, The Level of Sales.
Analisis Strategi Bauran Pemasaran Berdasarkan Posisi Siklus Hidup Produk Smartphone Samsung di Kota Manado Stacy V. Mamentu; Johny R. E. Tampi; Danny D. S. Mukuan
JURNAL ADMINISTRASI BISNIS Vol. 7 No. 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v7.i001.15-23

Abstract

All companies either companies that produce goods or services want to always exist in the market in order to gain market share and of course to make a profit. Like living things undergo a life cycle which is a process from the beginning of living things are born, grow and develop, mature, and then die, so does a product. Therefore, we must plan the right strategy in managing or managing the business that we run. The purpose of this study is to determine the position of Samsung products in Manado City, in accordance with the product life cycle, and Samsung smartphone marketing mix strategy in Manado City based on the position of the product life cycle, and Samsung smartphone marketing mix strategy in Manado City is in accordance with the marketing mix strategy theory based on the product life cycle position. The product life cycle (PLC) graphically describes the sales history of a product or product class since it was first introduced to the market until it was withdrawn from the market (Tjiptono, 2015: 435). This study uses descriptive research with a quantitative approach with the data analysis method used is the Polli and Cook method and uses data collection techniques in the form of interviews and documentation. This study uses two independent variables set to be studied so that information can be obtained, namely the sale of Samsung products in Manado City in 2013-2017 and the marketing mix strategy of Samsung products in Manado City. The results of this study are based on the calculation of the Polli and Cook Method, it can be seen that the amount of the percentage change in sales is 2.11 (X = 2.11) with a growth limit value of 27.96 and a decrease limit value of -26.90. Thus because the number of percentage values of sales changes are between the growth limit value and the limit of decrease value, it can be concluded thatSamsung smartphones in Manado City are at maturity stage (mature). In general, the Samsung smartphone marketing mix strategy in the city of Manado which is run is in accordance with the marketing mix strategy theory based on the product life cycle position at the maturity stage. It is recommended that retaining customers at this time be the main focus for the company and distribution channels to be further expanded to strategic places and for the less profitable to be reduced. Keywords : marketing mix strategy, product life cycle
Pengaruh Pricing Strategy, Promotion Strategy Dan Brand Equity Differences Terhadap Marketing Position Pt.Garuda Indonesia (Persero), Tbk Branch Office Manado (Rute Penerbangan Manado-Denpasar) Kevin F. Simboh; Johny R. E. Tampi; Lucky F. Tamengkel
JURNAL ADMINISTRASI BISNIS Vol. 7 No. 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.v7.i001.50-57

Abstract

In an increasingly sophisticated era, the lifestyles of peoples are increasingly advanced and also increase the rate of one’s mobility. Nowdays, the companies is required to be able to act, act quickly and accurately in facing competition in this world. Various problem come when many low-cost airlines come to the surface by offering and enabling their power to attract consumers, this problem making Garuda Indonesia not have a top position Marketing Position on Manado-Denpasar Route. This study discusses about the influences of Pricing Strategy, Promotion Strategy and Brand Equity Differences against the Marketing Position PT.Garuda Indonesia Branch Office Manado (Manado - Denpasar Route ). Marketing is one of the most important activities int the business world. In the curent business. In Marketing activites there are 4 Marketing `Mixes which are Product, Price, Place and Promotion. conditions, marketing is a driver to increase sales, so that purpose of company’s are achived.  The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether their used the service of Garuda Indonesia in 2 times, so this study can be said to be using a probability sampling method with a sample random sampling retrieval techniques. This study uses multiple lineaar regressio n analysis, 3 indpendent variable and 1 dependent variable. The survey was conducted by taking a sample of 50 passengers of Garuda Indonesia. This study aims to find out whether Pricing Strategy, Promotion Strategy and Brand Equity Differences affect to Marketing Position of the company and to describe what is the most important factor according to passengers perception to bring this company as Top lead er at Marketing Poosition board. The results obtained in this study indicate that there is a significant influence between Pricing Strategy, Promotion Strategy and Brand Equity Differences against to Marketing Position. The results of this study also show that Promotion strategies are the most important factor in its influence on Marketing Position. Keywords: Pricing startegy , Promotion strategy, Brand equity, Marketing Position.
Co-Authors Anneke Y. Punuindoong Christian Almendo Benaino Danny D. S. Mukuan DESIASTUTY PAPUTUNGAN Deysy Deyby Tinungki Endah Irjayanti Friani Gloria Igir Henny Taroreh Kevin F. Simboh LUCKY F. TAMENGKEL Olivia Walangitan PUTRI WINDARWATI M. DAHLAN Stacy V. Mamentu Tinneke M. Tumbel VINNITA LALOMA