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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Administrasi Bisnis Jurnal Ekonomi dan Bisnis
Christoffel Kojo
Fakultas Ekonomi dan Bisnis, Universitas Sam Ratulangi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro Riane Johnly Pio; Christoffel Kojo; Johny R. E. Tampi
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.10-19

Abstract

This training aims to provide an understanding of the marketing mix as a provision of knowledge for micro business actors in running a business. The training implementation uses an adult education approach such as interactive discussions by providing relevant and contextual illustrations in accordance with the factual problems faced by micro-enterprises. The training participants were 19 micro-enterprises with a sales turnover of between Rp. 150,000 to Rp. 500,000 per day. The training evaluation method was carried out by pre-test and post-test with analysis using descriptive statistics. The results of the training evaluation show that the majority of micro business groups run culinary businesses, but there are a small number who open stalls for daily basic needs. Understanding of the marketing mix increased by 42%, products increased by 10%, prices by 16%, place of business increased by 22%, and for promotion there was no change because the level of understanding was quite large, namely 89%. Through this activity, it is hoped that micro business actors in Ranotana Weru Village, Manado city can increase business and business sustainability.
Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro Riane Johnly Pio; Christoffel Kojo; Johny R. E. Tampi
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.10-19

Abstract

This training aims to provide an understanding of the marketing mix as a provision of knowledge for micro business actors in running a business. The training implementation uses an adult education approach such as interactive discussions by providing relevant and contextual illustrations in accordance with the factual problems faced by micro-enterprises. The training participants were 19 micro-enterprises with a sales turnover of between Rp. 150,000 to Rp. 500,000 per day. The training evaluation method was carried out by pre-test and post-test with analysis using descriptive statistics. The results of the training evaluation show that the majority of micro business groups run culinary businesses, but there are a small number who open stalls for daily basic needs. Understanding of the marketing mix increased by 42%, products increased by 10%, prices by 16%, place of business increased by 22%, and for promotion there was no change because the level of understanding was quite large, namely 89%. Through this activity, it is hoped that micro business actors in Ranotana Weru Village, Manado city can increase business and business sustainability.
Pengaruh Standar Operasional Prosedur (SOP), Work-Life Balance, dan Lingkungan Kerja terhadap Kinerja Karyawan PT Jamkrindo Cabang Manado Lea Nesta Vebina Br Ginting; Christoffel Kojo; Merinda H. Ch. Pandowo
Surplus: Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2026): Juli-Desember 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v5i1.2513

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Standar Operasional Prosedur, Work-Life Balance, dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Jamkrindo Cabang Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Populasi penelitian berjumlah 33 orang dengan teknik sampling jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial Standar Operasional Prosedur dan Work-Life Balance tidak berpengaruh signifikan terhadap Kinerja Karyawan, sementara Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Secara simultan, Standar Operasional Prosedur, Work-Life Balance, dan Lingkungan Kerja berpengaruh signifikan terhadap Kinerja Karyawan. Implikasi praktis penelitian ini menunjukkan bahwa PT Jamkrindo Cabang Manado perlu mempertahankan kualitas lingkungan kerja yang telah baik sebagai upaya mendukung Kinerja Karyawan, serta tetap memperhatikan penerapan Standar Operasional Prosedur dan Work-Life Balance guna mendukung efektivitas pelaksanaan pekerjaan.
Co-Authors Johny R. E. Tampi Lea Nesta Vebina Br Ginting Merinda H. Ch. Pandowo Rianne Johnly Pio, Rianne Johnly