Garuda - Garba Rujukan Digital

Evi Yunita Kurniaty

Universitas Medan Area

Author-ID : 632743

Humanities Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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Evaluasi Strategi E-Commerce sebagai Upaya Penguatan Ekonomi pada Himpunan Pengusaha Pribumi Indonesia Heri Kusmanto; Warjio Warjio; Evi Yunita Kurniaty
PERSPEKTIF Vol 11, No 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5812

Digitalization is an important need, during the pandemic there is an increase in consumer demand for e-commerce, digital literacy, and delivery requests. This is felt in the Micro, Small and Medium Enterprises of food and beverages through the increasing demand for take away, delivery, and e-commerce sales. The understanding of Micro, Small and Medium Enterprises actors on technology, limited online marketing, production processes, and online market access are still considered not optimal enough. On the other hand, consumers feel insecure in conducting digital transactions. The production sector must foster awareness and build a framework of thinking on business strategies in e-commerce, namely producing competitive products, targeted promotions and creativity in product delivery, while management must provide knowledge of e-commerce law. , regarding trademark protection, electronic payments, obligations and responsibilities of e-commerce actors. The conclusion that the authors get is that the evaluation of the strategy of the Micro, Small and Medium Enterprises of the Indonesian Indigenous Entrepreneurs Association in e-commerce is that there is no proper e-commerce business strategy for Micro, Small, and Medium Enterprises which results in problems or obstacles in supporting business digitization. Micro, Small, and Medium.

Evaluasi Strategi E-Commerce sebagai Upaya Penguatan Ekonomi pada Himpunan Pengusaha Pribumi Indonesia Heri Kusmanto; Warjio Warjio; Evi Yunita Kurniaty
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5812

Digitalization is an important need, during the pandemic there is an increase in consumer demand for e-commerce, digital literacy, and delivery requests. This is felt in the Micro, Small and Medium Enterprises of food and beverages through the increasing demand for take away, delivery, and e-commerce sales. The understanding of Micro, Small and Medium Enterprises actors on technology, limited online marketing, production processes, and online market access are still considered not optimal enough. On the other hand, consumers feel insecure in conducting digital transactions. The production sector must foster awareness and build a framework of thinking on business strategies in e-commerce, namely producing competitive products, targeted promotions and creativity in product delivery, while management must provide knowledge of e-commerce law. , regarding trademark protection, electronic payments, obligations and responsibilities of e-commerce actors. The conclusion that the authors get is that the evaluation of the strategy of the Micro, Small and Medium Enterprises of the Indonesian Indigenous Entrepreneurs Association in e-commerce is that there is no proper e-commerce business strategy for Micro, Small, and Medium Enterprises which results in problems or obstacles in supporting business digitization. Micro, Small, and Medium.

Collaborative Governance dalam Kesiapsiagaan Bencana Gunung Sinabung di Kabupaten Karo Provinsi Sumatera Utara Kurniaty, Evi Yunita; Effendy, Khasan; Kawuryan , Megandaru W.; Kurniawati, Layla
PERSPEKTIF Vol. 13 No. 2 (2024): PERSPEKTIF April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i2.11381

This article aims to explain collaborative governance in Mount Sinabung disaster preparedness, focusing on the collaborative process. The problem centers on the Disaster Resilient Village which was formed by the Karo Regency BPBD, but during its establishment from 2019 to date, it has not implemented the Destana program in disaster preparedness. To answer this problem, the Collaborative Governance theory of Chris Ansell and Alison Gash is used. Data were collected through interviews and triangulation, as well as a literature review, and analyzed qualitatively. This study concludes the collaborative process of the Runggu of the Karo District Government on disaster management and the Runggu tradition in the village. Building trust by forming Destana and the Destana program that is included in the village budget. Commit to a joint agreement to prepare the documents for the Village Disaster Management Plan and Village Contingency Plan. Then the document is understood and implemented together according to their respective roles. This resulted in medium-term results in Gung Pinto Village receiving a Village Resilience rating in the Primary category. The findings from this study were that of the 14 villages formed, only 1 village could carry out the collaboration process well. With recommendations for the need for an empowerment process in collaborative governance in disaster preparedness at Mount Sinabung in Karo Regency, North Sumatra Province.

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