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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Economics, Business and Management Science Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama, Amrin Mulia
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PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CARREFOUR CITRA GARDEN MEDAN Sihaloho, Sri Hartini; Utama, Amrin Mulia
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 2, No 2 (2016): November
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.19 KB)

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Periklanan, promosi penjualan danPenjualan tatap muka terhadap keputusan pemebelian konsumen pada Carrefour Citra GardenMedan.Jenis penelitian ini deskriptif adalah penelitian yang dilakukan untuk mengetahui nilaivariabel mandiri, baik satu variabel atau lebih (independen) tanpa membuat perbandingan, ataumenghubungkan dengan variabel yang lain. Populasi dalam penelitian ini berjumlah 1500 orang,dengan menggunakan rumus slovin yang di jadikan responden berjumlahh 94 orang. Hasilpenelitian dalam penelitian ini pada uji t periklanan dengan nilai thitung> ttabel (9,487 >1,661),kemudian variabel promosi penjualaan diperoleh thitung> ttabel (3,676>1,661) dan kemudianvariabel penjualan tatap muka diperoleh thitung> ttabel (4,713>1,661)Dengan demikian dapatdisimpulkan bahwa variabel variabel periklanan, promosi penjualan dan penjualan tatap mukasecara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen padaCarrefour Citra Garden Medan. nilai Fhitung>Ftabel (64,067>3.10) dengan hipotesis Ho ditolakdan Ha diterima. Sehingga dapat disimpulkan bahwa variabel periklanan, promosi penjualan danpenjualan tatap muka secara bersama-sama berpengaruh positif dan signifikan terhadapkeputusan pembelian konsumen pada Carrefour Citra Garden Medan. Koefisien determinasi (KD) = R2 x 100%, sehingga diperoleh KD = 67,0%. Angka tersebut menunjukkan bahwasebesar 67,0 % keputusan pembelian (variabel terikat) dapat dijelaskan oleh variabel periklanan,promosi penjualan, penjualan tatap muka. Sisanya sebesar 33,0% dipengaruhi oleh faktor-faktorlain yang tidak dijelaskan dalam penelitian iniKata Kunci : Periklanan, Promosi Penjualan, Penjualan Tatap Muka, KeputusanPembelian.
Upaya Pencegahan Penyalahgunaan Narkoba Dengan Peningkatan Kegiatan Kewirausahaan Keluarga di Desa Patumbak 1, Kabupaten Deli Serdang Zulyadi, Rizkan; Munawir.S, Zaini; Utama, Amrin Mulia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 5 (2024): Agustus
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13301933

Abstract

The more advanced the times, the more negative things are present in society. This service activity was carried out in Patumbak Village 1, Patumbak District, Deli Serdang Regency. This village is located on a causeway so there is quite a lot of community traffic, so it does not rule out the possibility that many drug cases will be encountered in the community. because the large number of cases of delinquency among the younger generation has resulted in the rapid spread of drugs among society. Especially among students and students, drug abuse is of course very worrying. This is because they are the next generation of the nation. Therefore, it is necessary to have the participation of all parties to continue to socialize about the dangerous impacts of drug use both in terms of religion, health and law. The aim of this socialization and counseling is to provide understanding to the community, especially the younger generation, in this case the young generation in Patumbak 1 Village, Patumbak District, Deli Serdang Regency about the dangers of drug abuse by increasing family entrepreneurial activities not only from a legal perspective, but also through efforts instilling moral values in teenagers. The methods used are seminars, lectures, discussions and questions and answers. The activity participants are students and young people  
Upaya Pencegahan Penyalahgunaan Narkoba Dengan Peningkatan Kegiatan Kewirausahaan Keluarga di Desa Patumbak 1, Kabupaten Deli Serdang Zulyadi, Rizkan; Munawir.S, Zaini; Utama, Amrin Mulia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 5 (2024): Agustus
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13301933

Abstract

The more advanced the times, the more negative things are present in society. This service activity was carried out in Patumbak Village 1, Patumbak District, Deli Serdang Regency. This village is located on a causeway so there is quite a lot of community traffic, so it does not rule out the possibility that many drug cases will be encountered in the community. because the large number of cases of delinquency among the younger generation has resulted in the rapid spread of drugs among society. Especially among students and students, drug abuse is of course very worrying. This is because they are the next generation of the nation. Therefore, it is necessary to have the participation of all parties to continue to socialize about the dangerous impacts of drug use both in terms of religion, health and law. The aim of this socialization and counseling is to provide understanding to the community, especially the younger generation, in this case the young generation in Patumbak 1 Village, Patumbak District, Deli Serdang Regency about the dangers of drug abuse by increasing family entrepreneurial activities not only from a legal perspective, but also through efforts instilling moral values in teenagers. The methods used are seminars, lectures, discussions and questions and answers. The activity participants are students and young people  
Pengaruh Pengalaman Usaha, Self Efficacy dan Self Confidence terhadap Kinerja Pelaku UMKM (Studi Kasus Di Kecamatan Medan Area) Sibarani, Andreas Remico; Utama, Amrin Mulia; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.782

Abstract

The purpose of this research is to find out how business experience influences the performance of actors, to find out how self-efficacy influences the performance of actors, to find out how self-confidence influences the performance of actors, and to find out how business experience, self-efficacy and self-confidence influence the performance of MSMEs (Study Case in Medan Area District). The population in this study was 74 MSMEs in Medan City, Medan Area District. The sample in the research was 74 MSMEs in Medan City, Medan Area District using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that there is a partial influence of business experience on the performance of the perpetrator, there is a partial influence of self-efficacy on the performance of the perpetrator, there is a partial influence of self-confidence on the performance of the perpetrator, there is an influence of business experience, self-efficacy and self-confidence simultaneously on the performance of MSMEs In Medan Area District.
Pengaruh Modal, Tenaga Kerja, dan Luas Kolam terhadap Pendapatan Usaha Ikan Mas di Desa Lawe Pangkat Kecamatan Deleng Pokhkisen Kabupaten Aceh Tenggara Hamzah, Raydi; Utama, Amrin Mulia; Aisyah, Nur
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.817

Abstract

This study aims to analyze the influence of business capital, labor, and pond area on goldfish business income in Lawe Angkat Village, Deleng Pokhksen District, Southeast Aceh Regency. This study uses a quantitative approach with the type of associative research. The research population was 50 goldfish business actors who were also used as samples using census techniques. Data collection was carried out through a closed questionnaire using the Likert scale. Data were analyzed using multiple linear regression, with classical assumptions including normality, multicollinearity, and heteroscedasticity. The results of the study show that partially, business capital, labor, and pond area each have a significant effect on the carp business income. Simultaneously, these three variables contributed significantly to revenue, with an Adjusted R Square value of 0.562. This means that 56.2% of the income variation was explained by all three variables, while the rest was influenced by other factors outside of the study. These findings show that capital increase, labor optimization, and pond expansion are key factors in increasing the income of goldfish farming businesses. This research is expected to be the basis for cultivators and local governments in formulating small-scale fisheries development strategies in rural areas.
Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Konsumen Satuone Coffee and Roastery Fauzi, M. Fachri; Utama, Amrin Mulia; Syahputri, Yuni
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.822

Abstract

Coffee and Roastery Trend. In addition, consumer lifestyle about coffee is also a factor causing the increase in coffee shop trends. With the many coffee shops in Binjai City with various concepts, it is a challenge for Satuan Coffee and Roastery to compete in offering their products at different prices according to the needs of their customers and marketers need to have a superior marketing strategy. The objectives of this study are: To find out whether Brand Image has a positive effect on Satuone Coffee and Roastery. To find out whether Social Media Marketing has a positive effect on Satuone Coffee and Roastery. To find out whether Brand Image and Social Media Marketing have a positive effect simultaneously on purchasing decisions at Satuone Coffee and Roastery. In this study, the author uses quantitative research by using descriptive analysis on each variable and further analyzed in data analysis. This study consists of two variables, namely the independent variable and the dependent variable. The results of the study showed that the Brand Image variable obtained a tcount value ttable (12.348 2.0) so it can be concluded that Brand Image influences consumer purchasing decisions at Satuone Coffee and Roastery. The Social Media Marketing variable obtained a tcount value ttable (2.216 2.0) so it can be concluded that Social Media Marketing influences consumer purchasing decisions at Satuone Coffee and Roastery. The taste variable for purchasing decisions obtained a tcount value ttable (3.931 2.0) so it can be concluded that Brand Image and Social Media Marketing partially influence consumer purchasing decisions at Satuone Coffee and Roastery.
Co-Authors Fauzi, M. Fachri Hamzah, Raydi Munawir.S, Zaini Nur Aisyah Rafiki, Ahmad Sibarani, Andreas Remico Sri Hartini Sihaloho, Sri Hartini Syahputri, Yuni Zulyadi, Rizkan