Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

1.503

P-Index

This Author published in this journals

All Journal Jurnal Hospitality dan Manajemen Jasa Gadjah Mada International Journal of Business Indonesian Journal of Sustainability Accounting and Management Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Jurnal Manajemen dan Kewirausahaan International Journal of Organizational Behavior and Policy Indonesian Journal of Sustainability Accounting and Management

Hatane Semuel

Universitas Kristen Petra, School of Business and Management, Surabaya, Indonesia

Author-ID : 6331806

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

Published : 38 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

ANALISIS eWOM, BRAND IMAGE, BRAND TRUST DAN MINAT BELI PRODUK SMARTPHONE DI SURABAYA Hatane Semuel; Adi Suryanata Lianto
Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study was conducted to understand the influence of eWOM, through the Internet, on Brand Image, Brand Trust and Buying interest. More specific objectives of this research is to analyze the influence of eWOM on brand image, brand trust and buying interest of a smartphone. Research conducted on 250 consumers as purposive sampling, and analyzed using SPSS Version 13 to see the profile of consumers, measures of central tendency and variation of each indicator of variable of research, and SmartPLS Version 2:00 to examine the relationship of influence with SEM models. The results obtained, eWOM directly effect on brand image, brand trust and buying interest, while brand image directly influence brand trust and buying interest, and brand trust directly influence the buying interest. Brand image, brand trust is the mediation between eWOM and buying interest, such that in total it strengthen the influence. The strongest relationship is that eWOM positively influence brand image and eWOM postively influence buying interest.

ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA Irene Susilo; Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Emotional Marketing is a new concept in the world of marketing with the aim of giving the impression of a unique emotional side featuring a brand or product. The purpose of this research is to analyze how the influence of emotional marketing towards Purchase Intention through brand awareness. Objects that will be examined in this study is the product of Dove personal care. This type of research is causal explanatory using the GSCA data measurement techniques. The sample in this research totalled 100 respondents, namely the community shown ads Dove. Sampling techniques in the research of using the technique of judgemental sampling. The type of collection of data in this study using a detailed questionnaire to a sample of research dissemination. Results of the study prove that emotional marketing the Dove had done against direct influence brand awareness and purchase intention but different case with Brand awareness has no effect directly against Purchase Intention.

PROMOSI MELALUI SOSIAL MEDIA, BRAND AWARENESS, PURCHASE INTENTION PADA PRODUK SEPATU OLAHRAGA Hatane Semuel; Kelvin Yohanes Setiawan
Jurnal Manajemen Pemasaran Vol. 12 No. 1 (2018): APRIL 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian menganalisa pengaruh promosi, brand awareness, dan purchase intention produk sepatu olahraga di Surabaya melalui sosial media. Sosial media yang digunakan berpromosi berupa foto produk ataupun potongan harga dipublikasikan di Instagram, facebook, dan twitter. Sampel penelitian 100 responden masyarakat Surabaya yang telah melihat promosi di sosial media sepatu olahraga Specs. Pengukuran promosi (X1) dengan indikator need recognition, finding buyers, brand building, evaluation of alternatives, dan customer retention. Pengukuran purchase intention (Y2) dengan indikator rangsangan, kesadaran, dan pencarian informasi. Pengukuran Brand awareness (Y1) dengan indikator konsumen paham merek produk, mampu membandingkan merek produk di antara pesaing, dan mampu mendeskripsi ciri merek produk dengan cepat. Hasil penelitian menunjukkan: (1) Promosi berpengaruh positif terhadap brand awareness produk sepatu olahraga yang digunakan; (2) Brand awareness berpengaruh positif terhadap purchase intention; (3) promosi berpengaruh positif terhadap purchase intention. Brand awareness dapat menjadi mediasi antara promosi dan purchase intention

BRAND EXPERIENCE, BRAND COMMITMENT, DAN BRAND LOYALTY PENGGUNA APPLE IPHONE DI SURABAYA Hatane Semuel; Reynaldi Susanto Putra
Jurnal Manajemen Pemasaran Vol. 12 No. 2 (2018): OKTOBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

The development of technology in the era of globalization more rapidly, that causing high competition between companies. Smartphone companies generally strive to maintain survival, gain optimal profit and strengthen the brand in the minds of consumers. To achieve these objectives then the products produced company must be useful, quality and innovative. This research objective to analyze the impact of brand experience – commitment to brand loyalty to Apple IPhone users in Surabaya. This study was carried out by distributing questionnaires to 100 respondents on Apple IPhone users in Surabaya. This type of research uses descriptive causal using data management from SPSS and SmartPLS. The results of this study indicate that the direct influence of brand experience on brand loyalty has no significant effect, while indirect influence on brand experience on brand loyalty through affective commitment has a significant influence

BRAND IMAGE, CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY JARINGAN SUPERMARKET SUPERINDO DI SURABAYA Hatane Semuel; Julian Wibisono
Jurnal Manajemen Pemasaran Vol. 13 No. 1 (2019): APRIL 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian ini untuk mengetahui pengaruh Brand Image pada Kepuasan Pelanggan dan Loyalitas Pelanggan pada Supermarket Superindo di Surabaya. Unit analisis adalah pelanggan Supermarket Superindo. Penelitian menggunakan 100 responden pelanggan dengan umur lebih besar atau sama dengan 18 tahun, dan pernah berbelanja dalam tiga bulan terakhir pada salah satu supermarket Superindo di Surabaya. Sampel dipilih dengan metode non probability sampling melalui online dengan menggunakan google form. Analisis data menggunakan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa Citra Merek berpengaruh positif secara langsung kepada Loyalitas Pelanggan, juga Citra Merek berpengaruh terhadap Kepuasan Pelanggan. Selanjutnya Kepuasan Pelanggan berpengaruh positif terhadap Loyalitas Pelanggan, serta penelitian ini membuktikan juga bahwa Kepuasan Pelanggan dapat merupakan mediasi antara pengaruh Citra Merek terhadap Loyalitas Pelanggan

PENGARUH USABILITY, INFORMATION QUALITY, DAN INTERACTION QUALITY TERHADAP WEB REVISIT INTENTION DAN PURCHASE INTENTION WEBSITE BALI TOURISM BOARD Hatane Semuel; Serli Wijaya; Cristian Alianto
Jurnal Manajemen Pemasaran Vol. 15 No. 1 (2021): APRIL 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.1.28-38

Penggunaan website untuk memasarkan produk pariwisata dikembangkan untuk kalangan usaha swasta maupun pemerintah. Website Bali Tourism Board merupakan salah satu website pemerintah provinsi Bali yang menawarkan berbagai produk wisata destinasi Bali. Untuk mengevaluasi efektivitas website ini, diperlukan penelitian ilmiah secara berkelanjutan terkait komunikasi pemasaran destinasi wisata Bali. Salah satu pengukuran yang dapat membantu mengevaluasi kualitas layanan website adalah melalui evaluasi terhadap peran dimensi webqual, usability, information quality dan interaction quality, sehingga dapat diketahui pengaruhnya terhadap web revisit intention dan purchase intention produk wisata Bali. Penelitian dilakukan melalui survey secara online terhadap 239 responden dengan menggunakan google form. Hasil penelitian menunjukan bahwa usability dapat berpengaruh langsung terhadap web revisit intention dan purchase intention, sedangkan information quality dan interaction quality tidak berpengaruh langsung terhadap purchase intention tetapi melalui web revisit intention, dan ditemukan bahwa revisit intention merupakan mediasi sempurna untuk pengaruh information quality dan interaction quality terhadap purchase intention, tetapi merupakan mediasi parsial pada pengaruh usability terhadap purchase intention.

The Analysis of E-service Quality, Customer Trust, Perceived Value, and Behavioral Intention on Online Transportation in Surabaya Anindya Selviana Putrianti; Hatane Semuel
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.1-10

The current number of motor vehicles in Indonesia increased very rapidly and impacted the traffic jam. Therefore, it was expected that with the increasing use of public transportation can reduce congestionproblems. Competition in the transportation industry is gotten competitive, so there is an innovation withmobile applications. But to make consumers want to use online transportation applications, companies mustunderstand about consumer behavior. Measurement of behavioral intention is the best way to predictconsumer buying behavior in the future. In this study, we wanted to know the factors that affect thebehavioral intention of online transportation consumers in Surabaya. This research used causal quantitativeresearch method. Based on the results of research conducted on 240 respondents found that e-service quality,trust and perceived value correlated significantly and positively to behavior intention. E-service quality is themost influential factor in building behavior intention compared to the other two factors.

Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale Jeremy Limanto; Hatane Semuel; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.

The Effect of Company Performance on Dividend Policy in Manufacturing Companies Onny Kusuma; Hatane Semuel
Petra International Journal of Business Studies Vol. 2 No. 2 (2019): DECEMBER 2019
Publisher : Master of Management, School of Business and Management, Petra Christian University

Companies in managing their finances are always faced with three important issues that are interrelated. The three problems are investment decisions, funding decisions and dividend policy decisions. This study will be focusing on dividend policy decision. Not all companies distribute dividend even when they have high profit/liquidity level or because they need money to pay interest. This study investigates and aim to analyze the effect of company performance to dividend policy in manufacturing companies. Company performance used as variables are: profitability, leverage, and liquidity. The author will analyze the direct effect from profitability, leverage, and liquidity with company dividend policy. After that by using liquidity as moderating variable, the author will analyze wether high liquidity level can strengthen company decision to distribute dividends. The sample for this study are 77 manufacturing industry companies listed on the Indonesia Stock Exchange in 2010-2016 which distributed dividends. Research data is taken from annual financial report data published by the sample companies. The data in this study were processed with the help of SEM smartPLS 3.0 model. This study explains the impact of profitability, leverage, and liquidity factors on dividend policy and wether liquidity can be used to strengthen or weaken the relationship between profitability to dividend policy and leverage to dividend policy.

The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya Ervina Fernandes; Hatane Semuel; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 3 No. 1 (2020): JUNE 2020
Publisher : Master of Management, School of Business and Management, Petra Christian University

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.

Co-Authors Adi Suryanata Lianto Alvin Tanggara Amelia Tanto Anindya Selviana Putrianti Annette Veronica Kosasih Cristian Alianto Cyndy Fransisca D., Devie Devie Devie Devie Deviesa Dzikiryati Yuni Ersi Elianto Wijaya Ervina Fernandes Ervina Fernandes Felicia Prayogo Wibowo Foedjiawati Foedjiawati Gomes I., Nadya Gomes I. Graciella Tanaya Gregorios Ronald Hellen Novia Hendri Kwistianus I Gusti Ayu Purnamawati Irene Susilo Jean-Marc Dautrey Jennifer Eugene Chandra Jeremy Limanto Johannes Marthin Josua Tarigan Josua Tarigan Julian Wibisono Kelvin Yohanes Setiawan Kusuma, Onny Limanto, Jeremy Mayesa Wedysiage Melinda Yunita Michael Adiwijaya Michael Adiwijaya Michael Adiwijaya Nadya Wijaya Ogi Dhaneswari Daraninggar Onny Kusuma Putrianti, Anindya Selviana Reynaldi Susanto Putra Saarce Elsye Hatane Serli Wijaya

Title

Found 38 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 38 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 38 Documents
Search