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All Journal ETIKONOMI Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Manajemen Indonesia Jurnal Tabarru': Islamic Banking and Finance Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah JURNAL LENTERA BISNIS Al-Kharaj: Journal of Islamic Economic and Business Revenue: Jurnal Manajemen Bisnis Islam Jurnal Ilmu Perbankan dan Keuangan Syariah Al-Mashrof: Islamic Banking and Finance ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Islamic Business and Economic Review (JIBER) Al-Mu'awanah Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Jurnal Media Akademik (JMA) Jurnal Intelek Insan Cendikia
Femei Purnamasari, Femei
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Al-Mashrof: Islamic Banking and Finance

 1 
The Influence of Service Quality, Promotion, and Knowledge about Al Wadi'ah Products on Customers' Decision to Save in Islamic Banks Susanti, Dwi; Purnamasari, Femei; Hasyim, Diah Mukminatul
Al-Mashrof: Islamic Banking and Finance Vol. 4 No. 1 (2023): Al-Mashrof: Islamic Banking and Finance
Publisher : Universitas Islam Negeri Raden Intan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-mashrof.v4i1.16482

Abstract

This study aims to determine the effect of service quality, promotion, and knowledge of Al-Wadi'ah products on customers' decisions to save at Bank Syariah Indonesia KCP Kedaton Bandar Lampung. This study uses a type of quantitative research, with data sources namely primary data. The number of samples in this study was 100 respondents, namely BSI customers who used Wadi'ah savings products, and where the research was conducted at BSI KCP Kedaton Bandar Lampung. The results of the research on the t-test for the service quality variable obtained a calculated t value of 2,919 which was greater than the table t value of 1,988. and for the significance value obtained a value of 0.04 <0.05, the promotion variable obtained a t-value of 1.383 which was smaller than the T-table value of 1.988, and for significance obtained a value of 0.170> 0.05, Variable Knowledge of Al-Wadi'ah products Value obtained t Count of 0.797 is smaller than the t-table value, which is 0.560, which is smaller than the t-table value, which is 1.988. For significance, the value is 0.577 > 0.05.
Co-Authors A. Zuliansyah Agus Kurniawan Agus Kurniawan Anindita Maya Prameswari Anugrah, Risen Anzani, Mayang Arif Darmawan Aurel Lia Putri, Desy Daffa, Nabella Dedi Satriawan Diah Mukminatul Hasyim Dinda Fali Rifan Dwi Susanti Dwi Susanti Gustika Nurmalia Hasyim, Diah Mukminatul Intan Kurnia MALIK, ANAS Muhammad Iqbal Fasa Muhammad Rio Nur Syamsiyah Nur Syamsiyah Nur'aini, Aninda Okta Sari Prameswari, Anindita Maya Putri, Aprila Sari Ardini Rio, Muhammad Risen Anugrah Ristia Tri Ananda Supriyaningsih, Octa Syarif, Ahmad Hazaz Syarif, Hazas Weny Rosilawati Wila Bayu Femmya Angel Yeni Susanti Yulistia Devi Yundari, Karexa Selvia Zuliansyah, A