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All Journal Jurnal Administrasi Profesional Jurnal Ekonomi dan Pembangunan Indonesia
Arizal Putra Pratama
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS LAPORAN KEUANGAN DALAM MENGUKUR KINERJA KEUANGAN PADA PT. BUKALAPAK Ratri Kurniasari; Riskon Ginting; Arizal Putra Pratama
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5816

Abstract

This study aims to analyze PT Bukalapak's financial performance for the period 2020 to 2022 by using financial ratios, namely the solvency ratio (debt to equity ratio), activity ratio (total assets turnover), and profitability ratio (return on assets). This type of research is descriptive research that relies on descriptive analysis and elaboration of PT Bukalapak's financial data. It was found that there was an increase in assets in 2021 which occurred due to additional capital from the sale of initial shares causing a decrease in the value of the Debt to Equity Ratio (DER) from 2020 to 2022. From Total Assets Turnover (TAT) there was a decrease in asset turnover in generating profit from 2020 to 2021 and an increase from 2021 to 2022. And the increased Return On Assets (ROA) value illustrates that PT Bukalapak's efforts to increase profit from income on asset management have increased.
Analisis Pengaruh CAR, NPL, LDR dan BOPO Terhadap Profitabilitas Bank Umum di Indonesia Tahun 2019-2022 Arizal Putra Pratama; Syamsurizal -; Ratri Kurniasari; Azwar -
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5852

Abstract

During the Covid-19 pandemic during 2020-2022, world economic conditions were uncertain, as were economic conditions in Indonesia. Government policies that limit people's activities to suppress the spread of the corona virus are a challenge for banks in Indonesia to carry out their functions as business entities that collect and distribute public funds. This study aims to examine the effect of CAR, NPL, LDR, and BOPO ratios on the profits of commercial banks in Indonesia during 2019-2022. In that year, conditions before the pandemic can be seen, namely 2019, until the provisions on community activity restrictions are lifted, namely 2022. One of the indicators in assessing bank performance is by analyzing the condition of the bank's financial statements. Analysis of financial statements is carried out by analyzing financial ratios that will affect the achievement of profits from a bank. Profit is the main goal of all business activities carried out by banks. During 2019-2022, the profits of commercial banks in Indonesia experienced a decline during the first year that the Covid-19 pandemic hit Indonesia. However, in the following years, banks in Indonesia can adapt and succeed in increasing their profits every year, until 2022
Strategi Community Marketing dalam Membangun Brand Loyalty Somethinc di TikTok Shop Erwin Permana; Septia Nur Isnaeni Furdaus; Arizal Putra Pratama
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1462

Abstract

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.
Co-Authors Azwar - Erwin Permana Ratri Kurniasari Riskon Ginting Septia Nur Isnaeni Furdaus Syamsurizal -