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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Administrasi Profesional Ekonomi Keuangan Syariah dan Akuntansi Pajak
Riskon Ginting
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengembangan Keberhasilan Usaha dengan Pendekatan Sociopreneur di Era Kenormalan Baru Riskon Ginting; Yanita Ella Nilla Chandra; Yumna Nur Shabrina
JEMBATAN Vol 18, No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i2.15842

Abstract

Social entrepreneurship, also known as sociopreneurship, is one approach to overcoming community entrepreneurship challenges such as financial constraints, managerial abilities, limited networks, and a lack of government attention. The purpose of this research is to increase the sociopreneur potential of the SME sector in Beji, Depok City in The New Normal Era. This study employs a quantitative approach with explanatory research methods based on inferential statistics. In this study, the population consisted of all communities in Beji District, Depok City. The study of multiple linear regression analysis included data analysis. The results of this study indicate that the variable that has a positive and significant influence on business success is socio-innovation.
ANALISIS LAPORAN KEUANGAN DALAM MENGUKUR KINERJA KEUANGAN PADA PT. BUKALAPAK Ratri Kurniasari; Riskon Ginting; Arizal Putra Pratama
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5816

Abstract

This study aims to analyze PT Bukalapak's financial performance for the period 2020 to 2022 by using financial ratios, namely the solvency ratio (debt to equity ratio), activity ratio (total assets turnover), and profitability ratio (return on assets). This type of research is descriptive research that relies on descriptive analysis and elaboration of PT Bukalapak's financial data. It was found that there was an increase in assets in 2021 which occurred due to additional capital from the sale of initial shares causing a decrease in the value of the Debt to Equity Ratio (DER) from 2020 to 2022. From Total Assets Turnover (TAT) there was a decrease in asset turnover in generating profit from 2020 to 2021 and an increase from 2021 to 2022. And the increased Return On Assets (ROA) value illustrates that PT Bukalapak's efforts to increase profit from income on asset management have increased.
Strategi Pemasaran Digital Lavojoy dalam Meningkatkan Loyalitas Konsumen Erwin Permana; Lidya Putri Wulandari; Tambun Roma Tio Br Sihaloho; Riskon Ginting
Ekonomi Keuangan Syariah dan Akuntansi Pajak Vol. 2 No. 3 (2025): Ekonomi Keuangan Syariah dan Akuntansi Pajak (EKSAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/eksap.v2i3.1067

Abstract

The skin and hair care industry has experienced rapid growth in recent years. As the digital ecosystem becomes more established, various local products have the opportunity to emerge and exist in the market. Among the local products that have just emerged and found a place in the hearts of consumers is Lavojoy. Research on digital marketing strategies for imported products has been carried out very often, while for local products, especially skin and hair care products, has not been done much. This study aims to analyze Lavojoy's digital marketing strategy in increasing consumer loyalty. The research was conducted using a descriptive qualitative approach. Research data were obtained from the results of digital observations and data searches in various popular site databases related to the research problem. The results of the study show that the digital utilization strategy allows Lavojoy to build a loyal customer community through interactive content, collaboration with influencers, and active engagement through live and polling features. Two-way interactions carried out on Instagram, TikTok, and YouTube have a significant impact on brand awareness and customer emotional attachment to the brand. In addition, e-commerce optimization carried out through exclusive promo strategies, cashback, loyalty programs, and live shopping features has succeeded in increasing customer retention and encouraging repeat purchases. To increase the effectiveness of digital marketing strategies in the future, Lavojoy is advised to increase personalization in digital marketing by utilizing artificial intelligence (AI) and customer data analysis to offer a more personalized shopping experience, as well as developing content and product recommendations tailored to each customer's preferences, both through social media and e-commerce.
Co-Authors Arizal Putra Pratama Chandra, Yanita Ella Nilla Erwin Permana Lidya Putri Wulandari Ratri Kurniasari Tambun Roma Tio Br Sihaloho YUMNA NUR SHABRINA