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All Journal BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Administrasi Profesional Jurnal Ekonomi dan Pembangunan Indonesia Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Arizal Putra Pratama
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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ANALISIS LAPORAN KEUANGAN DALAM MENGUKUR KINERJA KEUANGAN PADA PT. BUKALAPAK Ratri Kurniasari; Riskon Ginting; Arizal Putra Pratama
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5816

Abstract

This study aims to analyze PT Bukalapak's financial performance for the period 2020 to 2022 by using financial ratios, namely the solvency ratio (debt to equity ratio), activity ratio (total assets turnover), and profitability ratio (return on assets). This type of research is descriptive research that relies on descriptive analysis and elaboration of PT Bukalapak's financial data. It was found that there was an increase in assets in 2021 which occurred due to additional capital from the sale of initial shares causing a decrease in the value of the Debt to Equity Ratio (DER) from 2020 to 2022. From Total Assets Turnover (TAT) there was a decrease in asset turnover in generating profit from 2020 to 2021 and an increase from 2021 to 2022. And the increased Return On Assets (ROA) value illustrates that PT Bukalapak's efforts to increase profit from income on asset management have increased.
Analisis Pengaruh CAR, NPL, LDR dan BOPO Terhadap Profitabilitas Bank Umum di Indonesia Tahun 2019-2022 Arizal Putra Pratama; Syamsurizal -; Ratri Kurniasari; Azwar -
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5852

Abstract

During the Covid-19 pandemic during 2020-2022, world economic conditions were uncertain, as were economic conditions in Indonesia. Government policies that limit people's activities to suppress the spread of the corona virus are a challenge for banks in Indonesia to carry out their functions as business entities that collect and distribute public funds. This study aims to examine the effect of CAR, NPL, LDR, and BOPO ratios on the profits of commercial banks in Indonesia during 2019-2022. In that year, conditions before the pandemic can be seen, namely 2019, until the provisions on community activity restrictions are lifted, namely 2022. One of the indicators in assessing bank performance is by analyzing the condition of the bank's financial statements. Analysis of financial statements is carried out by analyzing financial ratios that will affect the achievement of profits from a bank. Profit is the main goal of all business activities carried out by banks. During 2019-2022, the profits of commercial banks in Indonesia experienced a decline during the first year that the Covid-19 pandemic hit Indonesia. However, in the following years, banks in Indonesia can adapt and succeed in increasing their profits every year, until 2022
Strategi Community Marketing dalam Membangun Brand Loyalty Somethinc di TikTok Shop Erwin Permana; Septia Nur Isnaeni Furdaus; Arizal Putra Pratama
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 3 (2025): Agustus : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i3.1462

Abstract

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digital marketing. One of the products that implements community marketing is Somethinc. This study aims to analyze the community marketing strategy in building brand loyalty for Somethinc on TikTok Shop. The research employs a descriptive qualitative approach. Data was collected through digital exploration and observation, supported by secondary data from official publications and literature relevant to the research topic. The findings indicate that Somethinc’s community marketing strategy on TikTok Shop has contributed to building brand loyalty. By leveraging interactive features such as live streaming, user-generated content (UGC), and collaborations with influencers, Somethinc has successfully created an engaged and active customer community. This success is reflected in the high number of followers, increased interactions, and sales data showing continuous positive growth. Community-based marketing strategies allow Somethinc to establish stronger emotional connections with consumers. Direct interactions with customers through TikTok not only enhance engagement but also encourage repeat purchases and recommendations from loyal customers. Additionally, Somethinc’s success is supported by the effective utilization of marketing trends, including the integration of marketing content with social commerce methods, enabling customers to engage in a more interactive and personalized shopping experience. This study suggests that Somethinc should continue product innovation to maintain business sustainability.
Pelatihan Foto Produk Sederhana Bagi UMKM “Rendang Bundo Ade” Ida Nurhayati; Nining Latianingsih; Iis Mariam; Sandhika Cipta Bidhari; Iwan Sonjaya; Arizal Putra Pratama
Bhakti Persada Vol. 11 No. 2 (2025): November (2025): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v11i2.38-45

Abstract

Pelatihan fotografi produk yang dilaksanakan untuk UMKM Rendang Bundo Ade bertujuan untuk meningkatkan keterampilan peserta dalam menghasilkan visual produk yang menarik guna mendukung strategi pemasaran digital. Pelatihan ini meliputi beberapa tahapan, yaitu pengenalan konsep dasar fotografi, diskusi interaktif, praktik langsung, dan evaluasi hasil karya. Peserta yang merupakan pegawai UMKM Rendang Bundo Ade  diajarkan teknik dasar seperti pencahayaan, komposisi, dan pengambilan sudut yang tepat menggunakan perangkat sederhana, seperti kamera ponsel. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan peserta dalam memproduksi foto produk yang estetis dan profesional. Foto yang dihasilkan diharapkan dapat memperkuat daya tarik visual produk di platform digital, termasuk media sosial dan e-commerce. Pelatihan ini memberikan fondasi penting bagi UMKM dalam menciptakan konten visual berkualitas, yang secara langsung mendukung pemasaran digital mereka. Dengan keterampilan baru ini, Rendang Bundo Ade diharapkan mampu memperluas jangkauan pasar, meningkatkan daya saing, dan mendorong keberlanjutan usaha di era digital. Pelatihan ini merupakan langkah strategis dalam memberdayakan UMKM untuk menghadapi tantangan dan peluang di pasar modern.
Evaluasi Implementasi SNI ISO 20121:2012 (ESMS) di PT Forestcitra Sejahtera Melalui Pendekatan Gap Analysis Delziba Zahra; Arizal Putra Pratama; Iis Mariam; Imam Syafganti; Yanita Ella Nilla Chandra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the feasibility of implementing SNI ISO 20121:2012 (Event Sustainability Management System/ESMS) at PT Forestcitra Sejahtera using a gap analysis approach. Based on the recapitulation results, the overall level of readiness for ESMS implementation is in the category of "really needs system improvement" with a suitability value of 49%. The clause with the highest value is in clause 4 organizational context (64%), which indicates that understanding of the internal and external environment is quite good. However, the largest gap is in clause 6 planning (20%), which reflects the absence of a formal sustainability work plan document, performance indicators, and identification of risks and opportunities. The contributing factors include limited human resources, the absence of a written commitment from the leadership, and the absence of an organizational culture that supports sustainability. These results indicate that PT Forestcitra Sejahtera only has part of the basis for implementing a sustainability system, but it has not been well documented, is not consistent, and is not comprehensive in all main clauses. Therefore, strategic and systematic improvement steps are needed to achieve complete and sustainable certification.
Analisis Kualitas Layanan Terhadap Kepuasan Pengguna Layanan On Demand Logistics menggunakan Metode Servqual dan IPA (Studi Kasus Pengguna Layanan Lalamove) Sabtina Delanov Cinta Aira Hasny; Ni Made Widhi S; Riza Hadikusuma; Arizal Putra Pratama; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The transportation business sector, especially in the on-demand logistics delivery business, is increasing because consumers need fast services. The quality of service of an on-demand logistics delivery company plays an important role in assessing user satisfaction. This study analyzes the quality of service on the satisfaction of Lalamove service users. Data were collected from 100 respondents using nonprobability sampling and purposive sampling techniques with primary data collection using questionnaires and analysis using the Servqual, IPA and SmarPLS version 4.1.1.2 methods. The results of the Servqual method analysis showed that 20 instrument items had negative results (-). The results of the IPA analysis obtained 1 instrument item included in quadrant II. The results of the analysis using SmartPLS tested the influence of variabels partially showing that the variabels tangibles (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) had a positive and significant effect on user satisfaction. Meanwhile, simultaneously the user satisfaction variabel is influenced by 59.3% by the variabels tangibles (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5). This study provides confirmation that service quality has an important role in shaping user satisfaction of Lalamove service.
Co-Authors Azwar - Chandra, Yanita Ella Nilla Delziba Zahra Erlyn Rosalina Erwin Permana Ida Nurhayati Iis Mariam Imam Syafganti Kurniasari, Ratri Ni Made Widhi S Nining Latianingsih Riskon Ginting Riza Hadikusuma Sabtina Delanov Cinta Aira Hasny Sandhika Cipta Bidhari Septia Nur Isnaeni Furdaus Sonjaya, Iwan Syamsurizal -