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All Journal Jurnal Fakultas Ekonomi : OPTIMAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Community Engagement and Emergence Journal (CEEJ) Jurnal Indonesia Sosial Sains Jurnal Ekonomi, Teknologi dan Bisnis Indonesian Journal of Multidisciplinary Sciences Journal of Digital Business and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JER Indonesian Journal of Economics, Business, Accounting, and Management
Erlita Ridanasti
Universitas Islam Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Other

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Examining The Mechanism of Influencers to Motivate Urge of Impulsive Buying Through Tik Tok Mahendra Wahyu Isyaka Putra; Erlita Ridanasti
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2418

Abstract

The rapid growth of social commerce has intensified the role of social media influencers in shaping consumer purchasing behavior, particularly impulsive buying on platforms such as TikTok. This study examines the mechanism through which influencer credibility, message credibility, and media credibility influence consumers’ urge to buy impulsively, with trust in branded posts serving as a mediating variable. Grounded in the Stimulus–Organism–Response (SOR) framework, this research employs a quantitative approach using survey data collected from 150 Indonesian TikTok users who have purchased products promoted by a social media influencer. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Results in this research indicate a positive effect of trust in branded posts on Urge to Buy Impulsively. The findings additionally indicate that the trust in branded posts is heavily influenced by Influencer Credibility, Message Credibility, and Media Credibility.
Keterlibatan Pelanggan dan Antesedennya pada Transaksi E-Commerce pada Generasi Z Erlita Ridanasti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.3011

Abstract

ABSTRACT The purpose of this study was to determine the effect of Customer Involvement on Customer Participation in e-commerce transactions in Generation Z; to determine the effect of Customer Involvement on Customer Experience in e-commerce transactions in Generation Z; to determine the effect of Customer Participation on Customer Engagement in e-commerce transactions in Generation Z; to determine the effect of Customer Experience on Customer Engagement on e-commerce transactions in generation Z and to determine the effect of Customer Involvement on Customer Engagement on e-commerce transactions in generation Z. This study uses a sample of people who have made purchases at e-commerce in Tokopedia/Shopee with a sampling technique in the form of non-probability sampling and obtained a sample of 213 respondents. While the data analysis technique used SEM AMOS. The results of the analysis and discussion can be concluded that Customer Involvement has a positive effect on Customer Engagement, Customer Involvement has a positive effect on Customer Experience, Customer Participation has no positive effect on Customer Engagement, Customer Experience has a positive effect on Customer Engagement and Customer Involvement has a positive effect on Customer Engagement Keywords: Customer Involvement, Customer Participation, Customer Engagement and Customer Experience
The Influence Of Fashion Orientation On The Choice Of Fast Fashion And Sustainability Fashion On The Buying Intention Of Indonesian Consumers Elgin Awdyfakhri; Erlita Ridanasti
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i7.121

Abstract

The emergence of fast fashion in the global fashion industry has changed consumer consumption patterns. However, unsustainable fast fashion consumption patterns pose a risk to environmental and social sustainability. Indonesia, the fourth most populous country in the world, has many consumers who use fashion products, including fast fashion. However, the fashion orientation factors and intentions that consumers have always lead to certain behaviors. This study aims to examine the factors that influence Indonesian consumer's behavior toward their choice of fashion products. Four hypotheses based on the theory of the influence of Fashion Oriented on the choice of Fast Fashion and Sustainability Fashion on Buying Intention of Indonesian consumers. Research was made to form a hypothesis system, as many as 150 valid questionnaires were collected by random sampling in several cities in Indonesia. Data analysis and hypothesis testing were conducted using SEM Amos statistical software. The results show that Indonesian consumer's behavior towards fashion products tends to be positively influenced by fast fashion. In contrast, fashion orientation has a negative impact on sustainability fashion. On the other hand, fast fashion and sustainability fashion have a positive influence on purchase intention. The findings provide insights into the habits and knowledge of Indonesian consumers in choosing fashion products.
Implementasi Strategi Rebranding Melalui Konten Instagram Tour and Travel Tourezia Muhammad Fazil; Erlita Ridanasti
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11699

Abstract

Perkembangan media sosial mendorong perusahaan mengelola identitas merek secara lebih strategis melalui Instagram sebagai media komunikasi dan portofolio digital. PT Tourezia Cakra Inspira melakukan rebranding pada akun Instagram karena konten sebelumnya belum konsisten dari aspek visual, gaya komunikasi, variasi konten, dan penyampaian nilai perusahaan. Penelitian ini bertujuan menganalisis implementasi strategi rebranding melalui Instagram serta kontribusinya terhadap brand equity. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa rebranding dilakukan melalui pembaruan identitas visual, penyesuaian tema konten, penggunaan gaya bahasa yang lebih profesional, serta peningkatan konten portofolio sehingga mampu memperkuat citra Tourezia sebagai merek yang profesional, terpercaya, dan relevan dengan segmen business-to-business (B2B). Meskipun demikian, konsistensi visual, variasi konten, dan interaksi audiens masih perlu ditingkatkan. Penelitian ini menyimpulkan bahwa strategi rebranding melalui Instagram berkontribusi dalam memperkuat brand equity PT Tourezia Cakra Inspira.
The Influence of Trust, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment on Intention to Use TikTok Shop through Attitude Towards Using as Mediation Dandi; Erlita Ridanasti
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.93

Abstract

TikTok is a globally popular social media from China, it also has a huge influence in Indonesia. TikTok has many interesting features, one of which is a shopping feature called TikTok Shop. The aim of this research is to examine the influence of trust, perceived ease of use, perceived usefulness, perceived enjoyment so that it can increase intention to use with an attitude towards using as mediation. The research method uses a quantitative approach by distributing questionnaires to 150 respondents who use the TikTok application in Indonesia. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.6 software. The research results stated that the variables trust, perceived ease of use, and perceived enjoyment had a positive and significant effect on attitude towards using. On the other hand, perceived usefulness does not have a positive and significant effect on attitude towards using. The research results also state that attitude towards using has a positive and significant effect on intention to use.
The Influence of Raffi Ahmad's Celebrity Endorsement on Purchase Intention Through Social Media with Brand Image as Mediator and Negative Publicity as Moderation Muhammad Isnaini Fauzan Zuhri; Erlita Ridanasti
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.94

Abstract

The aim of this research is to examine the influence of celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness so that it can increase purchase intention through social media with brand image as mediation, and negative publicity as moderation. The research method uses a quantitative approach by distributing questionnaires to 180 social media user respondents in Indonesia who know celebrity endorser Raffi Ahmad. Data analysis was carried out using PLS-SEM with SmartPLS 4.1.0.4 software. The results of the study stated that celebrity endorsement with the dimensions of likeability, similarity, attractiveness, expertise and trustworthiness had a positive and significant effect on brand image and purchase intention. On the other hand, the mediating brand image does not have a positive and significant effect on purchase intention. The research results also state that negative publicity as a moderator of celebrity endorsement has a positive and significant effect on purchase intentions.
Mapping the Landscape of Family Business Conflict: A Systematic Literature Review Mugi Harsono; Dhika Amalia Kurniawan; Nimas Melenia Mutiara Akbar; Erlita Ridanasti; Syahruddin Syahruddin; Roghiebah Jadwa Faradisi
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp150-181

Abstract

Family businesses play a pivotal role in the global economy but are uniquely vulnerable to internal conflict due to the overlap of family and business roles. This systematic literature review (SLR) examines 25 peer-reviewed articles published between 2016 and 2025 to explore the evolving themes, theories, and methodologies in family business conflict research. The review responds to the urgent need for a deeper understanding of conflict dynamics amid rising challenges such as digitalization, intergenerational transitions, and global competitiveness. Using the PRISMA protocol and thematic analysis supported by the Watase Uake system, the study identifies four dominant categories in the literature: types of conflict (e.g., relational, generational, governance), sources of conflict, consequences of conflict on performance and relationships, and conflict resolution strategies. The findings reveal that Agency Theory and Socioemotional Wealth Theory are the most frequently applied, while cultural and digital factors increasingly influence conflict dynamics. Despite methodological diversity, research remains largely Western-centric and quantitatively focused, with limited attention to emotional and cultural dimensions in non-Western contexts. This SLR contributes by offering an integrative conceptual framework that synthesizes key variables, relationships, and contextual influences on family business conflict. It highlights the importance of culturally adaptive and proactive conflict management strategies, particularly in emerging markets. The study also identifies gaps for future research, including the need for longitudinal studies, mixed-method approaches, and exploration of digital tools in conflict resolution. The review informs both academic inquiry and practical governance in sustaining family firms.
Co-Authors Acintya Anugrahana Maitri Ahmad Farhans Aqilla Abdurrahman Jundiy Dandi Dhika Amalia Kurniawan Dodi Setiawan Riatmaja Elgin Awdyfakhri Larasati Amanda Nurfadilah Mahendra Wahyu Isyaka Putra Melen Fitria Senna Ayrdelan Mugi Harsono Muhammad Fazil Muhammad Isnaini Fauzan Zuhri Nimas Melenia Mutiara Akbar Nurwanto Nurcahyo Pratiwi Diyan Ayu Anggraini Rama Raihan Syihab Roghiebah Jadwa Faradisi Sigit Wibawanto Syahruddin Syahruddin Tria Mir’atul Mukaromah