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All Journal Jurnal Fakultas Ekonomi : OPTIMAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Indonesia Sosial Sains Indonesian Journal of Multidisciplinary Sciences Journal of Digital Business and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JER
Erlita Ridanasti
Universitas Islam Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Examining The Mechanism of Influencers to Motivate Urge of Impulsive Buying Through Tik Tok Mahendra Wahyu Isyaka Putra; Erlita Ridanasti
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2418

Abstract

The rapid growth of social commerce has intensified the role of social media influencers in shaping consumer purchasing behavior, particularly impulsive buying on platforms such as TikTok. This study examines the mechanism through which influencer credibility, message credibility, and media credibility influence consumers’ urge to buy impulsively, with trust in branded posts serving as a mediating variable. Grounded in the Stimulus–Organism–Response (SOR) framework, this research employs a quantitative approach using survey data collected from 150 Indonesian TikTok users who have purchased products promoted by a social media influencer. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Results in this research indicate a positive effect of trust in branded posts on Urge to Buy Impulsively. The findings additionally indicate that the trust in branded posts is heavily influenced by Influencer Credibility, Message Credibility, and Media Credibility.
Keterlibatan Pelanggan dan Antesedennya pada Transaksi E-Commerce pada Generasi Z Erlita Ridanasti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.3011

Abstract

ABSTRACT The purpose of this study was to determine the effect of Customer Involvement on Customer Participation in e-commerce transactions in Generation Z; to determine the effect of Customer Involvement on Customer Experience in e-commerce transactions in Generation Z; to determine the effect of Customer Participation on Customer Engagement in e-commerce transactions in Generation Z; to determine the effect of Customer Experience on Customer Engagement on e-commerce transactions in generation Z and to determine the effect of Customer Involvement on Customer Engagement on e-commerce transactions in generation Z. This study uses a sample of people who have made purchases at e-commerce in Tokopedia/Shopee with a sampling technique in the form of non-probability sampling and obtained a sample of 213 respondents. While the data analysis technique used SEM AMOS. The results of the analysis and discussion can be concluded that Customer Involvement has a positive effect on Customer Engagement, Customer Involvement has a positive effect on Customer Experience, Customer Participation has no positive effect on Customer Engagement, Customer Experience has a positive effect on Customer Engagement and Customer Involvement has a positive effect on Customer Engagement Keywords: Customer Involvement, Customer Participation, Customer Engagement and Customer Experience
Co-Authors Acintya Anugrahana Maitri Ahmad Farhans Aqilla Abdurrahman Jundiy Dodi Setiawan Riatmaja Larasati Amanda Nurfadilah Mahendra Wahyu Isyaka Putra Melen Fitria Senna Ayrdelan Nurwanto Nurcahyo Pratiwi Diyan Ayu Anggraini Rama Raihan Syihab Sigit Wibawanto Tria Mir’atul Mukaromah