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Susy Budi Astuti, Susy Budi
Jurusan Desain Interior Fakultas Teknik Sipil dan Perencanaan Institut Teknologi Sepuluh Nopember (ITS)
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Journal : Management and Sustainable Development Journal

 1 
AN ANALYSIS OF BUSINESS DEVELOPMENT IN PLASTIC WASTE RECYCLING INTO ECO-FRIENDLY FURNITURE: A CASE STUDY OF KAMPUNG BERSERI ASTRA KEPUTIH Astuti, Susy Budi; Wahyudie, Prasetyo; Harwinanto, Agrie Pratama; Koraag, Chaterine Eunice Michelle Naomi
Management and Sustainable Development Journal Vol 8 No 1 (2026): Management and Sustainable Development Journal (On Progress)
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v8i1.1062

Abstract

This study analyzed the potential and strategy for developing plastic waste recycling into eco-friendly furniture at Kampung Berseri Astra Keputih, Surabaya. Using a qualitative descriptive method, the research involved literature review, field observation, and design exploration. SWOT analysis was applied to identify internal and external factors influencing community-based business feasibility. The results showed that the area had strong potential supported by material availability, environmental awareness, and CSR programs. The study produced Eco-Block Furniture, a modular and multifunctional recycled plastic product applying knockdown and self-locking systems for practical and aesthetic purposes. Despite these advantages, challenges such as limited technical skills and public perception of recycled products remain. Continuous support and design validation are necessary to sustain implementation. In conclusion, recycling plastic waste into furniture contributes to environmental improvement and generates sustainable economic opportunities for the local community.
Co-Authors Aisyah, Maghfiroh Nur Anggri Indraprasti, Anggri fahriyah, talitha Firman Hawari Harwinanto, Agrie Pratama Hiwari, Firman Ispurwono Soemarno Iswaridewi, Putu Nadya Kamila, Annisa Koraag, Chaterine Eunice Michelle Naomi Kusuma, Nabila Pramesti Mahendra Wardhana, Mahendra Mulyadi, Achmad Fachriali Purwanita Setijanti Radityotomo, Revaya Rafelina, Sofie Bella Rahma, Sabrina Atikah Riske, Anita Salmannida, Nisriina Sari, Nayua Tanadda, Onna Anieqo Untoro, Attira Dwisthi Wahyudie, Prasetyo