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All Journal Jurnal Ilmu Manajemen Jurnal Media Ekonomi Jurnal Interprof Indonesian Research Journal on Education Jurnal Fairness Servqual: Jurnal Ilmu Manajemen Jurnal UNIV.BI MENGABDI
Syahrani, Tiara
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Journal : jurnal interprof

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ANALISIS DIGITAL MARKETING DAN KUALITAS PELAYANAN SERTA PENGARUHNYA TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN INDOMARET DI KOTA LUBUKLINGGAU) Khasanah, Siti Fatimatul; Syahrani, Tiara
Jurnal Interprof Vol 8 No 2 (2022): Jurnal Interprof, Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

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Abstract

Penelitian ini bertujuan untuk menguji secara empirispengaruh digital marketing dan kualitas pelayanan terhadap kepuasan konsumenindomaret di Kota Lubuklinggau. Populasi dalam penelitian ini adalah konsumen yang pernah berbelanja di indomaret. Penentuan jumlah sampel dari populasi dalam penelitian ini menggunakan rumus Slovin yang diperoleh sebanyak 93 responden. Data yang digunakan adalah data primer yang diperoleh dari hasil penyebaran kuesioner kepada konsumen. Metode yang digunakan adalah analisis regresi linier sederhana dan berganda. Dari pengujian menunjukkan bahwa hipotesis pertama yaitu digital marketing berpengaruh terhadap kepuasan konsumen, hal ini dibuktikan dengan hasil analisis uji t yang menunjukan nilai signifikan 0,033< 0,05. Hipotesis kedua yaitu kualitas pelayanan berpengaruh terhadap kepuasan konsumen, hal ini dibuktikan dengan hasil analisis uji t yang menunjukkan nilai signifikan 0,022< 0,05.
TRANSFORMASI KINERJA UKM: DAMPAK ORIENTASI KEWIRAUSAHAAN, INOVASI PRODUK, DAN KEMAMPUAN MENYUSUN LAPORAN KEUANGAN Syahrani, Tiara
Jurnal Interprof Vol 10 No 1 (2024): Jurnal Interprof, Juni
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v10i1.2247

Abstract

This study aims to demonstrate the influence of entrepreneurial orientation, product innovation, and financial reporting capabilities on the performance of SMEs in Lubuklinggau City. The research addresses issues such as the lack of support from the entrepreneurial ecosystem, including access to capital, business networks, and quality human resources, limitations in research and development for product innovation, and constraints in the ability to prepare accurate financial reports. Primary data were utilized in this study, obtained from questionnaires distributed to printing and garment SMEs in Lubuklinggau City. A total of 50 questionnaires were distributed. The data were analyzed using multiple linear regression analysis with SPSS 23.0. The results show that entrepreneurial orientation has a positive impact on SME performance, product innovation positively affects SME performance, and financial reporting capabilities positively influence SME performance. This study can contribute to improving the entrepreneurial orientation, product innovation, and financial reporting capabilities of printing and garment SMEs in Lubuklinggau City, thereby enhancing their overall performance.
Co-Authors Anggraini, Rafikha Effendi, Muhammad Endar Pradesa Julica, Lisa Aulia Khasanah, Siti Fatimatul Meidy, Rozie Octavianus, Farid Rama, Kris Suspon Siswahyudianto Supriyanto Supriyanto